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Crafting Unforgettable Experiences: The 3 M’s of Event Success

The Duct Tape Marketing Podcast with John Janstch Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ?Read More

5 Scrappy Ways to Create Quick Marketing Wins

Opinions expressed by Entrepreneur contributors are their own. Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no way aroundRead More

5 Link-Building Tips to Help You Rank on Page 1

Opinions expressed by Entrepreneur contributors are their own. Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing your timeRead More

How Modern Technology is Rewriting the Rules of Marketing

Opinions expressed by Entrepreneur contributors are their own. Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work. So,Read More

These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That

Liza Anderson, now founder of Anderson Group Public Relations, got her start in PR more than 20 years ago working for Warren Cowan of Rogers and Cowan. “Considered the godfather of PR,” Cowan was one of the first to represent Hollywood icons like Paul Newman and Elizabeth Taylor outside ofRead More

6 Surprising Psychological Tricks the Best Advertisements Use

Be honest: Is this the best ad you ever saw? It better be, because it it was made using all the latest science on what makes people buy your product! Alright fine — it’s not actually the best ad you ever saw because we just made it up. Real adsRead More

5 Tips to Grow Your X Followers From 0 to 10,000

Opinions expressed by Entrepreneur contributors are their own. (formerly Twitter) is a great platform for building an online presence, solidifying your authority and finding quality leads. Still, many entrepreneurs don’t realize the potential this platform can bring, either because they’re uninformed or can’t figure out how to use itRead More

It’s Near-Impossible to Snag a Reservation at the VIP-Filled Rao’s — But Now Rao’s Homemade Is Dropping a Merch Line for All Red Sauce Lovers

Rao’s Homemade wants its customers to be comfortable while eating comfort foods this winter. The Italian food brand is releasing a limited-edition velour tracksuit inspired by its iconic red sauce, complete with a red zip-up hoodie with a bedazzled Rao’s Homemade logo on the back with matching lounge pants. TheRead More