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The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

Opinions expressed by Entrepreneur contributors are their own. Social media influencers have become a powerful force that shapes consumer behavior and drives sales. With their large followings and engaging content, influencers are often seen as the go-to source for product recommendations and lifestyle inspiration. However, a new type of influencer is gaining increasing popularity — the nano-influencer.We've been following influencers for a decade, and in the beginning, it was a common belief that the bigger ...
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How to Effectively Utilize Video in Your Franchise Brand’s Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized in so many ways. But it's also created a complication of sorts — where to deploy video that best serves a wide variety of brand-related challenges.If you're ...
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Why Harnessing the Power of Content is Essential for Business Success

Opinions expressed by Entrepreneur contributors are their own. In today's fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audiences, from social media posts to blog articles. However, with so many different types of content available, it can be challenging to know which ones to focus on.As someone who has been in the marketing world ...
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Social commerce, la millonaria economía impulsada por la generación Z y los millennials

Las redes sociales transformaron diversos aspectos de nuestras vidas, convirtiéndose en una herramienta fundamental en el día a día, bien sea para informarse, conectarse con amigos y familiares, seguir figuras que admiras, e incluso a la hora de seguir recomendaciones y comprar productos online.Actualmente, estas son parte fundamental en las estrategias de marketing de las empresas, representando una economía millonaria que involucra a creadores de contenido, marcas y una audiencia por conquistar. De esta manera ...
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Enhancing Retail Customer Experiences In The Age Of The Experience Internet

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. What brings you back to a store? Is it just the product, the shopping experience, or both?As businesses look to leverage the benefits of Web3 and immersive storytelling in marketing, companies in the Middle East are making great strides in enhancing customer experience through a hybrid marketing strategy.Customer experience is the next gateway to fully understanding ...
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5 Things You Can Do Now to Improve Email Marketing

Opinions expressed by Entrepreneur contributors are their own. Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability.The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it's worth taking another look at your email marketing strategy. While reaching the inbox entails a whole set of best practices, there are a few simple tweaks you can make ...
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3 Effective Strategies to Help You Generate Revenue From Your App

Opinions expressed by Entrepreneur contributors are their own. The app market is booming, and with millions of apps available in different app stores, it's important to ensure that yours stands out from the rest. But how can you make money from your app?In this article, we'll discuss three app monetization strategies that can help you generate revenue from your app. We will particularly emphasize in-app purchases as they are now considered one of the main ...
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The Do’s and Don’ts of Using Your Human Design Type in Your Marketing

Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what's "in" in 2023 by the Washington Post, human design is a personality test based on seven ancient systems that you can use to understand yourself better and how you are designed to operate in business. Human design is especially powerful for entrepreneurs because it provides insights into your decision-making, team-building, marketing, sales, and offer creation.For this article, you will ...
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Weekend Favs June 3

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.