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B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers
Facebook-parent company Meta has implemented an array of new advertising campaign enhancements, including targeting segments for technology and other business decision-makers, aimed specifically at B2B users on its platform, Meta recently announced, as the firm seeks to ramp up its B2B advertiser base. Social Media Today B2B Purchasers Are Speeding Up Their Journeys: Study
Some 55 percent of B2B executives have said that the ...
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Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.

Opinions expressed by Entrepreneur contributors are their own. As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding public relations, brand building and thought leadership.Although the core psychology and principles behind building a unique brand have remained the same, the potential mediums to express ...
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Want To Go Viral On TikTok? Follow These 4 Rules.

Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media.In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook to surpass three billion downloads.But TikTok's dominance is more than statistical and makes even bigger waves regarding sheer influence.If you've noticed your Instagram and Facebook feeds change recently ...
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Charles Barkley Still Doesn’t Want to Be Your Role Model

Opinions expressed by Entrepreneur contributors are their own. You don't have to be an NBA fan to recognize Charles Barkley. Indeed, Sir Charles doesn't need the pretext of a ring to be the people's champion: Between his past as an athlete, his present titles of entertainer, ad man du jour and an indespensible ingredient within TNT's award-winning Inside the NBA — he is as likable as he is brutally honest. redmontdistilling.com When pressed on the ...
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It’s a Trap! Watch Out for These Common Advertising Mistakes

Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you're just getting familiar with your Google Ads account or have a history with Google Ads campaigns, avoid the following mistakes to optimize your returns.Mistake #1: Using the wrong keyword match typesOne of the most critical areas ...
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Why the Automotive Industry Needs a More Unique Approach to Marketing

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all having unique needs, automotive marketing cannot be approached with a cut-and-paste campaign.The flaw in current marketing effortsThere is a clear ...
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How Collaboration Makes All Departments Revenue Generators

Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams' roles and objectives.Growing companies that are still working to create foundational branding, marketing and lead generation resources may find it difficult to imagine a unified vision that ...
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The 5 Stages Of Marketing Every Business Moves Their Customers Through

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones ...
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How High-Performers Overcome Customer Indecision

Marketing Podcast with Matt Dixon In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He’s also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He ...
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