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Focus on Your Customer to Grow Your Business

Subscribe: Apple Podcasts | Android | Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches Growth, Strategy, and Innovation at select MBA courses across Europe. Simon is the host of a podcast The Strategy Show, ...
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Hyperspace: 5 Surprising Marketing Lessons From ’80s Arcade Games

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let’s warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today’s vastly different landscape. 1 — ...
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How to Make Instagram Your Not-So-Secret Sales Weapon

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: is important for sales. But specifically, — with its focus on high-quality images and the aesthetic side of — can take your product to new heights, if used correctly.In fact, research compiled by Our Social Times discovered that engagement with posts from consumers is increasing at a rate faster than that ...
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The Small Business Guide to Podcasting

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them.Below find seven great reasons every business should consider starting a podcast Getting started is easier than it looks The secret’s out, podcasting really isn’t that difficult to get ...
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3 Tips for Maximizing Customer Relationships

May 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week.The thought of staying possible, let alone growing a business, during a time like this can be extremely intimidating. During difficult times, many companies opt to pursue new leads in an ...
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How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services.Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer ...
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How to Create Your Referral Engine

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around trying to figure out what they can do marketing-wise. Obviously a lot of businesses are being displaced. With the massive change businesses are feeling it is ...
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Learn 2020’s Most Important Digital Marketing Skills in This $35 Course

Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to - producing measurable, monetizable results with social media marketing. May 26, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is constantly evolving. The statistics ...
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Break Free B2B Marketing: “Webinerd” Mark Bornstein of ON24 on Dialing In Digital Experiences

Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself as an end — an extremely valuable marketing tool on its own? What if we’re just muddying it up with ...
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