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Four Tips for Creating a Website Users Trust

It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and pop shop. What can you, as a small business owner, do to build a site that not only engenders trust ...
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Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research. We scoured UMass Dartmouth’s research in search of key takeaways and surprising tidbits that would intrigue and inspire B2B and B2C brands large and small. Here’s what you need to know ...
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Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

The MarketingProfs B2B Forum is hands-down one of the BEST conferences you can attend as a marketer. The keynotes are inspiring, the sessions are high-quality and the vibe makes you feel at home. Ann Handley and the MarketingProfs team work incredibly hard to orchestrate this great event each year and it shows. The team at TopRank Marketing has been attending conferences like this one for decades and has been able to hone our focus to ...
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Make the Most of Holiday Shopping With These 3 Tips

November 19, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. It’s the busiest time of the year for retailers, and from influencer marketing to social ads, the holiday campaigns are in full-force. Entrepreneur Network partner Emily Richett shares three tips for making the most of the holiday shopping season. First, work smarter, not harder. It’s not enough to just leverage ads or only focus on an influencer strategy. Make sure to ...
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How Collaborating with Influencers Can Help You Save the Day and Change the World of Marketing

Influencer marketing is a phrase on the tip of most marketer’s tongues, but many are still struggling to figure out exactly what it means in the context of their B2B business and how to implement. At last week’s MarketingProfs B2B Forum in San Francisco, TopRank Marketing’s Ashley Zeckman took the stage to help set the influencer marketing story straight and provide insights into what it REALLY takes to develop a successful B2B influencer marketing program ...
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Weekend Favs November 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers. The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Dr. Konstanze Alex – Head of Corporate Influencer Relations, Dell Amisha Gandhi – Vice President, Influencer Marketing, SAP Ariba Luciana Moran – Senior Vice President, Content & ...
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Ditch the Sales Script and Do This Instead

Sales frameworks are a key stepping stone to building better relationships with customers. November 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We've all been there: Your phone rings. You pick it up. Before you even utter "Hello?" you're bombarded with a pitch. "It's your lucky day, because ... " You're hearing about a special discount. The person on the other end is talking fast and with confidence, but you can ...
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Grow Your Business Through Sales and Marketing Alignment

Aligning your sales and marketing teams isn't an easy endeavor, but it's one that can have profound and lasting benefits. November 16, 2018 8 min read This story originally appeared on Due
Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but if you can ...
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