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How the San Jose Sharks Score With Fan Experience

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience. October 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping ...
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Creative Marketing Ideas to Get More Customers and Followers

If your marketing team's creativity has stalled out, these three tactics will get it flying high again. October 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders.KFC ...
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10 Crucial Steps for Launching Your B2B Podcast Into the Wild

Hey, friend, have you heard the good news about podcasts? Given the most recent stats, it’s highly likely you have. Over half of all Americans over 12 years of age have listened to at least one. Podcasts have well and truly hit the mainstream. In other words, the gold rush is on for brands looking to connect with a highly-engaged, long-attention-span audience. However, getting a podcast up and running isn’t as simple as publishing a ...
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Forbes Interview with Andy Molinsky – The Self-Reliant Entrepreneur

John Jantsch’s latest book, The Self-Reliant Entrepreneur, is due out October 2019. He sat down for an interview with Andy Molinsky in which he elaborated on the concept of the self-reliant entrepreneur. Jantsch shares why self-reliance is such a critical trait for entrepreneurs to possess, the common mistakes he sees young entrepreneurs making, and what piece of advice he’d give to his younger self.Check it out – John Jantsch’s Forbes interview Order your copy of ...
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13 Expert Tips to Increase Online Conversions in 2020

October 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook ...
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4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks. October 12, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As a marketer, I love testing things to see what will increase sales. The headlines, the copy, the imagery. But when it comes to a product’s pricing page, I use the same strategy as when I’m driving a car: If nobody is screaming at me, it’s probably all fine. But that’s a ...
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Weekend Favs October 12

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Convince & Convert Social Pros Podcast – The Self-Reliant Entrepreneur

Entrepreneurs need daily inspiration to find the creativity they need to run and market their business. In his latest book, The Self-Reliant Entrepreneur, John Jantsch turns to the past for inspiration. He’s gathered quotes from famous mid 19th-Century authors who were part of the transcendentalist movement, and he’s applied their writings to aspects of the modern entrepreneurial journey.In this episode of the Social Pros Podcast, Jantsch sits down with hosts Jay Baer and Adam Brown ...
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CMI Weekly Wrap Podcast – The Self-Reliant Entrepreneur

John Jantsch stop by the CMI Weekly Wrap podcast to chat with Robert Rose about his latest book, The Self-Reliant Entrepreneur. The book offers 366 readings from transcendentalist authors with musings, explorations, and challenge questions from Jantsch, aimed at helping those on an entrepreneurial journey to grow and improve every day.In this interview, Jantsch and Rose discuss some of the central themes of the book, including self-reliance, trust, and empathy. Check it out – the ...
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