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The 3 Biggest Challenges to Marketing in the Metaverse

Opinions expressed by Entrepreneur contributors are their own. Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time and resources to invest in a venture that is highly experimental in nature and far from guaranteed to yield financial success or meet many other key performance ...
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6 Marketing Metrics Every Business Should Track

Opinions expressed by Entrepreneur contributors are their own. Businesses can't improve what they don't know needs to be improved — nor can they double down on what works if they don't know what is actually working. Data reveals both and answers the most critical questions to help a business grow.The more information companies can learn about their current and future customers, the more effective marketing efforts will be. But what digital marketing metrics should businesses ...
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My 7-Year-Old Daughter Started Selling Eggs. Here’s What She Taught Me About Running a Startup.

Opinions expressed by Entrepreneur contributors are their own. One of the most fun things in the world is to start a . There is nothing more rewarding than challenging yourself and bringing your idea to life. Seeing my own 7-year-old daughter start her own business selling the eggs from our backyard chickens has confirmed this for me. At our home we have five chickens fondly named “The Rubys.” My daughter was eager to experiment with ...
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Mental Health in Marketing: Top Wellness Tips for B2B Marketers

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have to protect the well-being of the individuals they come from. Did you know that in the United States alone, there are over 50 million people currently experiencing some form of mental illness? You might even ...
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5 Ways PR Wins at Generating B2B Sales

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business.Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company ...
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Weekend Favs May 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. This week’s featured tools will help you better manage ...
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5 Ways Small Business Owners Can Embrace Rapid Digital Change to Get Closer to Their Customers

Opinions expressed by Entrepreneur contributors are their own. Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time.A joint study by Boston Consulting Group and Google found that digital leaders (i.e., firms that achieve the greatest success in scaling ...
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Why E-Commerce Businesses Need to Rethink Their Channel Strategy

Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better.For small businesses in today’s competitive marketplace, meeting these expectations of seamless omnichannel services can bring great rewards, including higher customer engagement, retention and purchase rates. To diversify your traffic sources and ...
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5 Things You Need to Build a Powerful Brand in 2022

Opinions expressed by Entrepreneur contributors are their own. Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project.Branding is literally what gives you a name or a label, what characterizes you or your project and separates it from others, and what makes you stand out. That's why any marketer will value branding ...
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