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5 Podcasting Trends Every B2B Marketer Should Know

We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content. But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly. Part of the shift is due to the pandemic and the remote/hybrid work boom that followed. People who used to spend hours listening to podcasts on their commute suddenly found that ...
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Weekend Favs October 1

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

B2B Marketing News: Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending

US B2B MarTech Spend Set for ~15% Rise This Year
In 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interest to B2B marketers. MarketingCharts “An important part of a modern martech stack has to be a unified profile that spans identities, understands behavioral information at ...
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Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell, shared useful insights about connecting this up and coming group of customers that includes buyers of B2B products and services. First, you should know that GenZ is a large cohort – ...
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How Typeform Stands Out In A Crowded Market

Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson:
  • [1:12] How did diversity, equality, and inclusion land in the CMO job?
  • [2:06] Another aspect in your bio too is the internal creative studio – is ...
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A Startup Journey With GrubHub Founder Mike Evans

Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. He’s also the author of a book that is to ...
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B2B Marketers on the Move: An Autumn Celebration of B2B Industry Marketing Leaders

2023 will be here before we know it, and with the swiftly changing B2B marketing landscape inevitably comes growth that can happen so fast that it’s difficult to fully appreciate without taking a moment to reflect on and enjoy the colorful leaves. For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s top B2B marketers and major global brands elevate and go beyond merely being competitive, to ...
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How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine

It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I’ve known for many years*: Steve Kearns (LinkedIn Senior Manager, Content Marketing and Social Media) and Tequia Burt (Editor in Chief LinkedIn Ads Blog) with a topic that is near and dear: How LinkedIn Marketing Solutions is Using the Blog to Power its Growth Engine In an age of social media ...
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Crunch Time: Maximize Your Content Marketing Impact When It Matters Most


In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s recorded.Still: every player, coach, and person involved will tell you they feel the added pressure of late-season games in a close pennant race. More than ever, decisions are scrutinized and moments are magnified. It’s where the stars take center stage. The approaching end of the ...
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