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5 Ways Entrepreneurs Can Harness Social Audio

Opinions expressed by Entrepreneur contributors are their own. Social audio suddenly seems everywhere. According to Sensor Tower, which tracks the global app economy, social audio app installs rocketed to 20 million in the first four months of 2021. As a result, venture capitalists are flocking to the space; in April of this year, Andreessen Horowitz led a Series C funding round valuing Clubhouse (a voice-based social network) at $4 billion, though many are wary of ...
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Vegan Brands Are Swinging For Our Greatest Hope: Gen Z

Opinions expressed by Entrepreneur contributors are their own. Vegetarianism isn’t what it used to be, due in large part to kids these days. And for the sake of the world, that’s a good thing.Marketers, parents, teachers, and old fogies of all stripes have always balked at how different the youth are from their own generation. Gen Z has been no exception: though its youngest members are still in grade school, studies and op-eds have already ...
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Persistent Power: Accelerate B2B Marketing Results by Working With Influencers in 2022

The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In an increasingly competitive landscape, the critical question many B2B marketers are asking is how to ...
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How Subscription Services Are Changing Brand and Consumer Habits

Opinions expressed by Entrepreneur contributors are their own. In the past, we consumed products and services largely by purchasing them at shopping malls and supermarkets. These days, we live such busy lives that all we want is enough of the things we need for life to run smoothly. Subscription services fit that need so we never miss a beat, and it's why we’re currently seeing the model explode out in real-time.As with most things in ...
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Make Your Design Stand Out with VectorStyler

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you're growing your business, you have to lean heavily into marketing and branding. That means pumping money and energy into design. Great design, after all, sticks out from the crowd and captures the attention of your audience ...
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How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business

Opinions expressed by Entrepreneur contributors are their own. Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector has grown, competition among its constituent businesses has increased, of course, but savvy digital marketing and its wide range of tools and tactics can give an ...
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Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches

Opinions expressed by Entrepreneur contributors are their own. It’s counterintuitive. When you need to impress someone, it’s only natural to start dropping in all the competitive advantages you’ve got into the short time you’ve been given. Chasing the credibility, many founders don’t notice when their pitch starts doing more harm than good. An overdressed pitch is like a teenage girl that puts on those fish-net tights plus the brightest make-up plus her Mom’s shiny jewelry ...
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3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

Opinions expressed by Entrepreneur contributors are their own. Direct-to-Consumer (DTC) brands have to stay visible in order to stay competitive, and that often means the need for a considerable advertising budget. Public relations can be a DTC secret weapon, however, provided the resulting media coverage is “sticky” and increases consumer trust. The hitch is that coverage for DTC brands is incredibly competitive, yet there are proven ways of making an earned media budget work overtime ...
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The 5 Greatest Challenges of YouTube Marketing

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their ...
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