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Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketers
Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links
LinkedIn (client) began a gradual roll-out of a new “Featured” section, where users’ key achievements will appear near ...
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Crafting Growth-Focused Content for Your Business

Marketing Podcast with Lance Cummins
Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed around so frequently, it sometimes feels like it’s lost all meaning. What is content, anyway? And what’s the difference between content that drives growth and content ...
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Transcript of Crafting Growth-Focused Content for Your Business

Back to Podcast John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Visit aweber.com for a 30-day free trial. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Lance Cummins. He is the president of Nectafy, a company ...
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Optimizing ABM with Influencer Marketing at #B2BMX

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that directs marketing resources to engaging a specific set of target accounts. Instead of casting a wide net with their lead-generation efforts, marketers using ABM work ...
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The 5 Cs of Content Marketing Copy

Master these five skills and you're well on your way to creating content that grabs attention and turns prospects into buyers. February 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble I love formulas for writing for two reasons.First, the best formulas are simple, easy to remember and rapidly mastered ...
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Creating Online Courses That Work for Your Students and Your Business

Marketing Podcast with Justin Ferriman
Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there wasn’t an easy-to-use open source LMS. Today, people are looking for flexibility and ease of use when it comes to creating ...
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Transcript of Creating Online Courses That Work for Your Students and Your Business

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Justin Ferriman. He is the co-founder of a learning management software called ...
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The B2B Marketer’s Journey To Experiential Content at #B2BMX

What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. What makes them memorable? That question drove an intriguing presentation at B2B Marketing Exchange, led by four expert marketers: Short answer: What makes experiences different ...
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Leveraging Thought Leadership – The Self-Reliant Entrepreneur

John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur.Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant Entrepreneur is much more of a spiritual why-to for entrepreneurs who are looking to shift their mindset and find meaning in their work and life. Jantsch shares ...
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