If you're trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another ...
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These four sources can help you raise the number of readers you have for your email content and marketing messages. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Let’s review how you can use direct mail (self-mailers and post­cards), conventions, meet-ups and trade ...
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If you haven't already set up a Facebook page for your business, now's the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound According to YouTube, ...
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Among the lessons below: the brilliance of a "treasure hunt merchandising philosophy." April 25, 2018 8 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This article is excerpted from Entrepreneur magazine editor in chief Jason Feifer's monthly newsletter, The Feifer Five. Each month, he sends out five insights to help you think more entrepreneurially. Subscribe here. This month, ...
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Marketing Podcast with Mike Blumenthal
Podcast Transcript
People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself ...
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It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books. It started with Iron Man in 2008. This weekend, “Avengers: Infinity War” hits theaters, with over two dozen heroes throwing down against a celestial being with godlike powers (who, for some reason, has a chin that looks like ...
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The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success. April 24, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or ...
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It doesn't matter how good your content is if no one sees it. April 23, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketers, writers and thought leaders in tech write to gain the attention and respect of their specific audiences and ideal customers. But the challenge they face is a big one: to get that content in front of the right people -- and impress them. Related: The New PR: 5 Content and ...
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Jordan and Ian Kay want sports fans to embrace their superstitions with style. April 23, 2018 4 min read Last season on Elevator Pitch, brothers Jordan and Ian Kay wowed the judges with a high-energy pitch for their product, Rally Flip Cap, a double-billed hat with a flip-up feature that reveals a hidden logo or handwritten message. (Watch their pitch here.) We caught up with the dynamic duo to get their tips for pitching and fundraising, and to find out ...
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