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Clone of Weekend Favs January 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

The Exact Videos You Should Use in Each Stage of the Buyer Funnel

Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your sales funnel? Together, they can form a very strategic combination that helps your prospects identify a ...
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Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020
Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, hitting 14.5 percent, the report from Winterberry Group notes. Adweek Google: Webpages with Featured Snippets Won’t Appear Twice on Page ...
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6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it's important, what do e-commerce brands need to know about this hot ...
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Overhaul Your SMS Marketing With These 4 Genius Tips

Text campaigns can pay huge dividends in the new decade. January 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it's a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you want to go farther? Let’s forget about social media likes and blog impressions. It’s time to get serious ...
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Say It Online! – The Self-Reliant Entrepreneur

John Jantsch appears on the Say it Online! podcast to chat with host Sayata Gabriel and discuss his latest book, The Self-Reliant Entrepreneur.Jantsch started his own marketing consulting firm 30 years ago, and has written five books about small business marketing. His latest book, though, is a departure from the theme of marketing how-tos. The Self-Reliant Entrepreneur is instead a “why-to”—a daily guide for entrepreneurs to help them find the trust and belief in themselves ...
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3 Laws for Attracting New Clients

Follow these guidelines, and you can finally stop spending so much on ads. January 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packages and your churn rate. As entrepreneur Melyssa Griffin says, “Getting clients can be one of the most difficult and anxiety-inducing struggles for a business owner.”So, ...
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How I Started a University Speaking Tour to Promote My Book

A six-step plan for any published entrepreneur. January 23, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When my second book came out last year, I took the promotional route a bit differently and launched a university speaking tour. Over the course of the 2018-'19 school year, I visited dozens of colleges across the continental United States, including Harvard, Yale and the University of Michigan. I met hundreds of students and ...
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Building Stronger Connections with Colleagues and Clients

Marketing Podcast with Melanie Katzman
Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Dr. Melanie Katzman, founder of Katzman Consulting and the author of Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work. Dr. Katzman is both a clinical psychologist and a business consultant, and she’s always seen a lot of overlap between the challenges her clients face in both arenas. Everyone wants to feel heard, build ...
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