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How to Build on Your Digital Marketing Momentum in 2023

Opinions expressed by Entrepreneur contributors are their own. I've been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I've seen the landscape change over the years, I've developed some pretty good foresight into where the industry is headed in the future. For the past two decades, my job has been to predict where digital marketing is headed and ...
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3 Ways to Reach Customers Despite a Market Slowdown

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today's most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for every company that thrives during a recession, there are many more that fail.One of the key reasons that some companies succeed while others falter is how ...
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You Won’t Have A Complete Business or Personal Brand Without This

Opinions expressed by Entrepreneur contributors are their own. In the age of thought leadership, you don't have a complete personal brand without a book. The most notable entrepreneurs of our time published books that redefined business operations on a global scale and accelerated their rise to fame: Jim Collins, Eric Ries, and Robert Kiyosaki, to name a few. These authors recorded their experiences and shared their everyday strategies to reach their companies' objectives, meaning that ...
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How Modern Marketers Earn Trust Today

Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in ...
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Inspired by Elon Musk’s Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company

Opinions expressed by Entrepreneur contributors are their own. Unless you've been living under the proverbial digital rock, you've no doubt read at least a few news pieces, and more than one deep think-piece, on the wild amusement park ride that Elon Musk's takeover of Twitter has seemed to become. In just a few short weeks after taking over the reins, Musk's Twitter has seen a nearly 50% reduction in its workforce, a remarkable exodus of ...
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Traditional Marketing Doesn’t Work on Gen-Z and Millennials. Here’s What to Do Instead.

Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few years, and buying behaviors have too. Although the whole world has felt the financial effects of recession, social and political unrest and a global pandemic, millennials and Gen Zers have been hit particularly hard — one survey found that a whopping 61% of millennial and Gen Z respondents worry that they will never be able to afford ...
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Take the Lead with Full-Funnel B2B Lead Gen

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people who are actually part of the decision-making process and currently in-market. The classic battle of marketing vs sales, but we are here to help connect the dots. As businesses brace for a potential ...
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5 Steps to Creating a Content Marketing Strategy That Actually Works

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the difference for your brand, which is why 82% of marketers actively use content marketing. You, too, can create a good ...
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How to Grow Your Business With Marketing Analytics: The Ultimate Guide

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and the best practices for success are always changing. However, some essential tips can help you get started on the right foot and set you up for success in this exciting and ever-changing field. In this ultimate guide, we'll define marketing analytics, review the different types ...
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