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Weekend Favs July 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new tool rollout. Social Media Today COVID-19’s Impact on the B2B Industry. B2Bs are figuring out how to stay in business, operate and recover. This often ...
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How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The importance of video in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in 2015.Online viewing trends are a big part of this shift in marketers’ attitudes. A report from ...
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Google Analytics for Small Businesses

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works. I work with a lot of ...
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How to Boost Sales When Consumers are Spending Less

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Know me before selling me; that’s what Americans expect from sales reps. In a recession, it’s critical to align with customer preferences to avoid losing sales to rivals. Competition is stiff, as people have less disposable incomes. A 2018 study by the Federal Reserve found that 40 percent of Americans can’t come up with $400 to pay for an emergency. And ...
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5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine where I can ruin my blood pressure arguing with strangers. As a marketer, however, I wholeheartedly celebrate social media. Brands have never had such rich opportunities ...
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Are You Ready to Start With Paid Media? Here’s What You Need to Know.

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business ...
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3 Strategies For Business Communication During Crisis

Business communication has always been important, but it is doubly important in crises. July 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Communication has always been a crucial element of business operations, regardless of the size or location of the company in question. Being able to communicate effective is crucial to defining a brand and putting the best foot forward with customers. When done effectively, business communication can boost a ...
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Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched.But, like any crisis, there are lessons to be learned. In the business world we had to rethink employee communications, crisis strategies, technology capabilities, messaging, external communications, new business strategies ...
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