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Ecommerce Analytics: 4 Metrics That Are Often Overlooked

Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did. May 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions and tasks that help you get closer to launching your business: You decide what products you want to sell, who your audience is and how you’re ...
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Transcript of The Secrets to Impactful Speaking

Back to Podcast John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and use my promo code, PODCAST, for my special offer. John Jantsch: Hello and welcome to another episode of the duct tape marketing podcast. This is John ...
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The Secrets to Impactful Speaking

Marketing Podcast with Allison Shapira
Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument to most effectively communicate their message. Shapira works with global brands as a speaker, trainer, and executive communication coach. Additionally, she provides coaching and support ...
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5 Unique Ways to Engage With Your Fans on Social Media

Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life.Engaging with prospects and customers online is a way to showcase your brand’s unique identity and personality and to build the kind of meaningful connection that will lead customers to ...
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The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social media post to a chat window initiation. Nothing wrong with that. These back-and-forths between brands and individuals are important ingredients toward building trust and loyalty ...
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A Beginner’s Guide to Starting and Marketing an App

First-timers in app development tend to ask the same questions over and over. Here are the answers. September 13, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. If you're building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it?I've helped build more than 100 apps in categories ranging from utility to social networking, so ...
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How One of Gary Vaynerchuk’s New Projects Is Helping Small and Medium Businesses

This new digital marketing agency serves small and medium businesses. May 20, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. With over six million followers across social media, Gary Vaynerchuk has feverishly captured the attention and inspired a wide range of entrepreneurs and business leaders.Yet a large part of Vaynerchuk’s business comes through a small segment of the market. His digital marketing agency, VaynerMedia, serves Fortune 500 companies such as PepsiCo ...
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Aim to Acquire More Users For Less Cost With This URL Shortener

PixelMe Growth Lite boosts your digital marketing with a few clicks. May 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re selling your products or services online (and these days, you better be), you’ve probably noticed from your analytics that ...
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7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase ...
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