We work hard to keep current articles written by professional marketing and business specialists available to our new and existing customers and partners.

Please note: We do not endorse nor are we responsible for the results of the article content of this library (unless it is written by us).

To search the library of articles, please enter the keyword or phrase in the search below:

Voice Search: What Small Business Owner’s and Marketers Need to Know

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it is direction-based (“Google, find a salon nearby). A lot of it is going to be assistant-based. It’s going to be ...
Read More

This Marketing Maven Makes Connections Through Creative Experiences

A balance between design and mission helps this entrepreneur bring brands to life. June 22, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA. Martinez talks about how she works particularly well with bringing together the logistics of designing an event, with creating resonant messaging. Her past work includes ...
Read More

Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust. June 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. By now, most people in business have heard of the European Union’s General Data Protection Regulation (GDPR). Marketers around the world have been preparing for the new law over the past year, while far too many companies over the past few months have been in ...
Read More

Does It Matter What Motivates Business Philanthropy?

When a business gives back, everybody wins. June 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It's usually comments like: 
  • “X company is only supporting Y initiative because there’s something in it for them.”
  • “Oh, they are just giving money to that nonprofit because it makes them look good.”
  • ...
    Read More

Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth


With IGTV, Instagram Takes Aim at YouTube
Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired

Unilever stops working with digital media influencers who buy followers
Unilever has ceased working with social media influencers who buy followers, a first-of-its-kind effort to increase influencer transparency, ...
Read More

Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.

First rule? Always be posting. Second: Be timely. And six more. June 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you have experience in social media marketing, you know that engaging users is no easy task. Related: 7 Ways to Improve Online Engagement With Visual Content The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, ...
Read More

Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses invest a lot in generating leads, but not enough in retaining them. Did you know that for every $92 spent getting customers, only $1 is paid in converting them? That is unfortunate because conversion rate optimization (CRO) is perhaps more critical for ...
Read More

TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time

Cultivate your own storytelling technique to create an engrossing talk for any audience. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling is a tradition as old as humanity itself. Stories unify us, drawing us out of our world and into that of someone else. We tell stories to connect, to remember, to entertain and, ultimately, to communicate. And because we are wired to engage, the better the story, ...
Read More

Confessions of an Instagram Influencer

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you're commenting about is optional. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Scrolling through the comments, I caught a “thank you for coming in.” It was posted by a popular celebrity chef who had hosted me the night before at his residency in an upmarket New York restaurant. It was one of 35 free ...
Read More