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Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

B2B buyers want purchasing to be more social and entertaining
62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing channels, while over 40 percent will abort an online buying process if it takes more than three seconds — three of numerous findings of interest to B2B marketers contained in newly-published survey data. Digital Commerce 360 ...
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What Is a Brand Personality? Here’s How to Develop One.

In today's crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be.By having a distinct personality, your brand becomes more memorable and recognizable, making it easier for customers to choose your product or service over others. But how do you cultivate this brand personality? What is brand personality?Brand personality refers to a ...
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The Power Of Play In Business Culture

Marketing Podcast with Kristi Herold In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020 ...
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Get Customers to Fall in Love With Your Company With These 3 Disney Marketing Tactics

Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney's famous words, "If you can dream it, you can do it." Similarly, entrepreneurship is all about pursuing a dream, solving a problem and changing the world. But the journey from ideation to success is far from easy, especially when it comes to marketing and getting ...
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10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I've adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence of clients.But what makes UGC so effective for branding? I'll let the numbers speak for themselves! 86% of millennials say that UGC is a good indicator ...
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Turn April Fool’s Day Into a Marketing Success With These Innovative Strategies

Opinions expressed by Entrepreneur contributors are their own. April Fools' Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world's biggest brands have embraced the April Fools' spirit in a bid to connect with their markets.April Fools' Day also offers excellent opportunities for small businesses to launch fun, lighthearted campaigns that connect with their audiences. Sharing a joke is a powerful tool to create exposure ...
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International Marketing: How To Maximize Your Global Reach

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it?Why is international marketing important?The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your company to exploit new and different markets. This increases your customer base, which is critical for growth in sales. Because domestic marketing ...
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4 Best Practices for Smarter Higher-Education Admissions Procedures

Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments with an ever-growing number of applications.All too often, this leads to admissions officials spending hardly any time looking over applications. In other circumstances, poor alignment between ...
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How Digital Marketers Can Prepare for the Changes AI-Powered Search Engines Will Bring

Opinions expressed by Entrepreneur contributors are their own. Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it's going to throw all the old rules about SEO to the wayside in short order.For marketers, search engines have always represented the lifeblood for website traffic, qualified sales leads and generating ...
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