January 27, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Domain names are a peculiar property: Prices can range from the typical X.99-dollars-a-year deals offered by registrars still available on the market and up to staggering amounts for highly wanted addresses which are typically held by entities that well-understand their value and price them accordingly.The value of these titles derives from the commonness of their words and the reputation that such ...
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Marketing Podcast with Sarah Santacroce In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution Questions I ask Sarah Santacroce:

• What are some of your favorite ...
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Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were a unique species of creature that operated without emotion and wanted the driest content possible. Now we’re talking about how ...
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The co-founder of a social impact marketing agency shares tips for leaders to be more purposeful in their business practices. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Afdhel Aziz is the co-founder of Conspiracy of Love, a global purpose consultancy. He works with companies like Adidas, ...
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January 26, 2021 4 min read What's a Super Bowl without the commercials? We won't find out in 2021, but major brands like Coca-Cola, Ford and Budweiser will sit out this year's Big Game. “With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost” for certain marketing categories, Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public ...
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January 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much like the internet it runs on, is constantly evolving. Keeping up with all the new rules, strategies and best practices can be a job in itself. If you’re not in a ...
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Marketing is easier when you have the platforms to support it. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 25, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce ...
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Join Julian Mitchelll, co-founder of IQ Labs Inc to learn the art of strong brand building through impactful storytelling. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. Brought to you by T-Mobile for Business
The convergence of media, marketing and technology has redefined the mechanics of building brands in the modern world. In a digital era dominated by social media and ...
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January 25, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic caused radical changes in consumer habits. Confinement measures, restrictions imposed on the commercial sector and people's concern for their health, accelerated the adoption of online shopping and triggered new processes in decision-making by consumers. Facebook IQ, the area of the ...
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