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Transcript of The Ins and Outs of Marketing Automation

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country, and because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Jason Vandeboom. He ...
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The Ins and Outs of Marketing Automation

Marketing Podcast with Jason Vandeboom
Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can help you to send highly individualized content to the right customers at the right time ...
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How to Craft the Perfect Email

Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel ...
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5 SEO Mistakes Killing Your Content Performance and a Fix for Each

Even the most seasoned content marketers make mistakes. In the world of SEO-driven content, with constant algorithm tweaks and changing search patterns, it’s nearly unavoidable. However, those same mistakes can often lead to discoveries that enable even better content performance. The key is being able to recognize those easy-to-fix SEO mistakes and address them. As a result, your content will become an optimized, integrated network of metaphorical highways, leading searchers to best-answer content in a ...
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‘Abuse Emails’: What They Are and How They Impact Your Email Marketing

Spam complaints affect your email marketing performance. Are you keeping them at bay? June 17, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Abuse emails: Whether you've gotten one or 200, they're bound to be lurking in your subscribers list. At some point, someone is going to think your email is spam and is going to label it as such.Related: The 5 Mistakes That Will Land Your Email in the Spam ...
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Create Engaging Marketing Campaigns With This All-In-One Video Software

Get a one-year subscription to Moovly for just $99. June 17, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You'll hear it thousands of times while building your business online: content is king. But when it comes to breaking through the noise ...
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6 Key Things to Know Before You Begin Marketing to the Ultra Rich

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages. June 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBoundThe Forbes 400 list, compiled and published annually by Forbes magazine, ...
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Spotlighting Organic Social Media Video Success: Your Guide to Metrics and Specs

Native social media video is a marketing darling, with emerging new formats and increasing availability across platforms. Mainstays like Facebook prioritize native video posts over other content types. But how can marketers showcase the impact of native video tactics to clients? With variable analytics available for the different platforms, setting a benchmark for reporting in advance is smart but complicated. Today we’re giving you the ultimate native video guide to set you up for success ...
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Diversify Your Marketing Portfolio With These Digital Assets

Choose from curated fonts, graphics, templates, and more to create professional designs faster. June 16, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say ...
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