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The TopRank Marketing Team Reflects & Gives Thanks

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a more non-traditional approach and host...

Why This 73-Year-Old Company Is a Master Instagram User

Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time.So, the business that opened in the 1940s is now focused on social media marketing, particularly photo-heavy mediums like Instagram....

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.

Email marketing isn’t what it used to be. Which is not to say that it's become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around -- outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent.Related: The Influential Executive's Guide to Email...

4 Proven Strategies for Retargeting to Hot Prospects

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound A hot audience is made up of people who started the buying process but, for some reason, didn't complete it. It's possible that the reason they didn't purchase was...

5 Most Common Networking Mistakes

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound1. Lack of follow-up Not following up after networking tops our list of worst networking mistakes. Most people have made this error because they get caught up with their other responsibilities. It's an innocent...

18 Marketing Trends to Watch in 2018

This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets rewarded brands that bet big on innovation and customer service (think Tesla and Amazon).As 2018 approaches, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy....

Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common? They all will be closed for Thanksgiving this year, joined by dozens more major retailers. REI in particular will remain closed through Black Friday as well. On some of the biggest shopping days in the U.S., these retail giants are encouraging potential customers to stay home. On the surface,...

Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever

Every business leader loves it when a marketing event goes off without a hitch, but the momentum shouldn’t end when the last guest leaves. Statista reports that 79 percent of marketers in the United States use events to drive sales. Events give a brand’s personality a platform to resonate with attendees.Take Bud Light’s 2015 “Up for Whatever” campaign. The Anheuser-Busch brand used a...

3 Lessons Entrepreneurs Can Take from Hollywood’s War on Rotten Tomatoes

Not long ago, you’d see a label certifying a movie as “fresh” on almost every Blu-ray case, movie poster and trailer. Times have changed, and Hollywood’s love affair with Rotten Tomatoes has degraded into an all-out war.This summer was the worst-attended movie season of the past 25 years, with tentpole films such as “The Dark Tower,” “The Mummy” and “King Arthur” tanking...

Why Nobody is Finding Your Content

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian...
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