The 7 Secrets of Truly Successful Personal Brands

Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and time are required to complete everything.Personal branding is not a thing to do because social media says so. Today it's an essential element in your communication strategy, used by not only famous and influential people and big businesses but also every individual that wants to be seen, heard and ultimately valued.Globally, everyday people are already creating their own brands. The corporate branding machine enslavement is too much, so many professionals are leaving employment. It is crucial to build your brand authority because other than leading to commercial and reputational opportunities, it's also positive for your self-expression.Better ...
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How the Metaverse Will Transform the Way We Approach Marketing

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it's critical to understand what the metaverse is and how it will impact the way brands promote their products and services.Related: Oculus Founder Slams Mark Zuckerberg's 'Terrible' MetaverseWhat is the metaverse?Think about science fiction movies from the early- to mid-20th century. In those films, they depicted the future of floating cities with millions of flying cars zipping around (for those that can't afford teleportation, of course). Some aspects of these films came true, such as robots depicted in the 1927 film Metropolis or video calls shown in the 1968 movie 2001: A Space Odyssey. Of course, much of today's technology ...
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Weekend Favs December 3

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Xtiles – Allows you to organize all of your ideas, projects, and to-do’s visually and in one place. Finally a single source of truth for both work and personal tasks.
  • Heyday – Heyday is an AI-powered memory assistant that helps you recall things you’ve seen online, so you won’t forget any of it. The program allows you to ...
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Position Your Brand as a Leader in 2023 By Jumping on These 4 Trends

Opinions expressed by Entrepreneur contributors are their own. As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in your space. Here are some trends we see on the horizon in the public relations industry that your business should take into consideration:Affiliate marketing or bustAlthough affiliate marketing programs have been around for years, they're picking up speed now more than ever. Many media outlets simply will not feature a business that doesn't have affiliate links. You've probably seen affiliate links in tons of listicles without realizing they give a kickback to the publication. As journalism ...
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¿Promoción o creación? ¿Qué es más importante al hacer marketing de contenidos?

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman en su promoción, la cual es prácticamente necesaria para asegurarse de que su trabajo sea detectable. Shutterstock ¿Cuál de estas dos actividades es más importante para tu campaña? ¿Deberías dedicar más tiempo, dinero y esfuerzo en la creación o en la promoción? ¿O tal vez dividir los esfuerzos en partes iguales?En torno a la creación de contenidoComencemos con la creación de contenido. ¿Deberías canalizar todos tus recursos para crear el mejor contenido posible?Estas son algunas de ...
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Which Is More Important in Content Marketing: Creation or Promotion?

Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn't create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable.Which of these categories is more important for your campaign? Should you distribute more time and money into creation or promotion? Or divide your time and money evenly?The case for content creationLet's start with the case for content creation. Should you funnel all of your resources into making the best possible content you can?Here are some of the reasons why this may be the best play:
  • Excellent content has many positive side effects ...
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