Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels a commitment to putting her audience — and their trust — above all else. Prior to joining Morgan Stanley as Executive Director for Audience Acquisition and Growth Marketing, Margaret served as Vice President of Marketing for Monster, and before that she spent nearly a decade on the editorial staff at Money Magazine, rising from Senior Editor to Assistant Managing Editor to Executive Editor. Through this experience, she has developed a ...
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Margaret Shepard Shares How Mayo Clinic Built its Facebook Live Broadcast Strategy #DSMPLS

The Mayo Clinic, one of our nation’s most renowned hospitals, believes in being social. More than 100 years ago, the Mayo brothers got the social ball rolling by inviting other surgeons to come to its facility in Rochester, MN to talk and learn from one another. Today, that sharing and learning principle continues through social media, particularly Facebook Live. With the hopes of helping patients learn more about their health care options, Mayo Clinic knew that research showed that word-of-mouth and expert insight could make an impact. With that in mind, it began its foray into live video on social media with Periscope and eventually moved to Facebook Live. The hook of the broadcast? Leveraging the expert insights of experienced physicians. Last week at Digital ...
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Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every brand hopes to build major buzz. Gaining marketing momentum can position companies and ideas to take off and succeed in big ways, but how do they best grab this kind of attention? Before I showcase some other brands, I want to share one key lesson I've learned while building my own resume as a tech entrepreneur, author, angel investor and radio/podcast host. That is, I rarely talk about my success, instead focusing on my biggest failure as a way to differentiate my brand. Namely, my time in prison. I turned my hardest setback into a successful branding tactic, ...
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TopRank Marketing’s Ashley Zeckman Shares How to Build Consumer Trust with Influencers #DSMPLS

In a world of consumer distrust, especially when it comes to marketing messages, it can sometimes feel like you’re living in the “Upside Down.” Everything that you thought was true about marketing and how you engage with customers and buyers is now different. In fact, sometimes nothing seems to make sense anymore. In fact, Edelman found that less than 50% of U.S. consumers trust brands. In her Stranger Things-themed presentation at Digital Summit Minneapolis, TopRank Marketing’s Ashley Zeckman addressed the current state of marketing affairs and offered insight into ways that brands can improve trust and connect with their buying audience. What’s her advice on changing the narrative and winning back the hearts and minds of customers? Partner with influencers to create credible content that ...
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Weekend Favs August 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape MARKET NEWS ...
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Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and Vice President of Marketing for Pantheon*, shared his insight on the subject at Digital Summit Minneapolis this week. For starters, the average marketer’s tenure is just 18 months. After all, we need to get results—and we need them fast. Second, while our strategies and tactics have been artfully crafted with insight and data, once we put everything into the wild, we need to be able to act fast to monitor, ...
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