Get a Lifetime of Images with JumpStory for $100

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Thanks to search engines and social media, businesses around the world have had to prioritize content creation, sourcing, curation, and sharing over the past decade or two. For the many of us who are exhausted and uninspired by seeing the same stock photos over and over again, this modern platform is here to help, and it's available for a remarkably affordable rate.This lifetime subscription to the JumpStory Essentials Plan is on sale for just $99.99 (reg. $299) for a limited time only. Designed to make finding relevant and ...

Another Taylor Swift-Related Job Opportunity Just Opened Up — Here’s How to Qualify

Singer-songwriter superstar Taylor Swift remains a global sensation as she continues her record-breaking Eras Tour — and major cultural institutions want to do her justice.That's why London's Victoria and Albert Museum is calling all UK-based "Swifties" to apply for a new advisory role that would provide "insights into the culture and artisanry around handmade signs, friendship bracelets and Taylor Swift memorabilia," Reuters reported.Image Credit: Don Arnold/TAS24 | Getty ImagesRelated: Taylor Swift Is TIME's Person of the Year, a Billionaire and Boon to the Economy — Here Are the Brands She's Given a Major BoostThe new hire will work with the museum's curatorial team to contribute their expertise as "part of a drive to complement further the vast curatorial knowledge within the museum's walls." The museum ...

Unlocking the Secrets to Premium Pricing in Professional Services

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you’ll learn: 1. The importance of messaging: Before even considering pricing, it’s crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients‘ challenges is the first step towards charging a premium. 2. Differentiation is key: Standing out in a ...

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

Opinions expressed by Entrepreneur contributors are their own. Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent.Search intent is one of the most important aspects to consider whenever you're trying to optimize your on-page content, carry out effective link-building, or do anything else related to SEO.Let's take a closer look at search intent's role in SEO and how you can use it for more effective link-building strategies.Related: 5 Simple SEO Methods That Produce Major Traffic for Small BusinessesTypes of search intentGoogle has dominated the search market over the years because it's the best at serving its users ...

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

Opinions expressed by Entrepreneur contributors are their own. When I started out as a marketer of both people and places, I'd learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced someone was, broadcasting loud and clear how financially successful a business had been, how they dominated their market share.Nowadays, however, the very floor upon which I built my career and my business has been renovated. Nowadays, the public isn't so interested in hearing about what makes a company better than its competitors; their ears and eyes are more attuned to what the company can do to make their own lives better.In other words, instead of a professional ...

Why AI-Forward Communication is the Future of Public Relations

Opinions expressed by Entrepreneur contributors are their own. The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, create content and engage with their audiences. AIFC is not merely a trend but a fundamental shift, embedding artificial intelligence at the core of public relations to enhance, automate, and innovate the industry's traditional practices.A transformation in the practice of public relationsAIFC marks a transformative shift from traditional PR methodologies by integrating AI to unlock unprecedented strategic sophistication and operational efficiency. This innovative approach equips PR professionals with the tools for predictive analytics, advanced data processing, and ...