Transcript of How Installing a Marketing System Serves Consultants and Their Clients

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network. That’s right, I have a network of about 125 consultants that collaborate and work together, and use the Duct Tape Marketing System. So in this episode of the Duct Tape Marketing Podcast, I interview Ben Robertson. He is a consultant in the New Hampshire area and he talks about his experience being a member of the network. Check it out. This episode of the Duct Tape Marketing Podcast is brought to you by Asana, a work management software ...
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How Installing a Marketing System Serves Consultants and Their Clients

Marketing Podcast with Ben Robertson
Podcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior to turning his attention to web design. Once he pivoted, he realized that he could bring his strategic expertise to the table and broaden his scope from web design to overall marketing strategy. But in order to do that, he wanted to establish a systematic approach to marketing. That’s where the Duct Tape Marketing Consultant Network comes in. Robertson talks about his ability to harness the products offered through the network in order to grow his ...
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4 Ways to Get Creative with Marketing Automation

A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. But the potential applications for marketing automation technology extend well beyond the bounds of just communicating with prospects. Here, we’ll take a look at ways you can get creative with marketing automation when communicating with existing customers or even your own team. 1. Automate Your Social Media Approach Social media is the best way to meet your customers where they are online. According to Pew Research Center, most adults have at least one social media account, ...
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5 Marvelous B2B Content Marketing Lessons From Mrs. Maisel

WARNING: This post contains spoilers for Season 1 of “The Marvelous Mrs. Maisel.” If you haven’t seen Season 1, please do so immediately. Oh, and read at your own risk. The year is 1958. You’ve been an amazing wife. You’ve dedicated your entire life’s purpose to your husband—only to find out he’s leaving you for his secretary. That is the situation that Miriam “Midge” Maisel finds herself in as the first season of Amazon Prime’s “The Marvelous Mrs. Maisel” kicks off. via GIPHY However, her reaction is not what you’d expect from a “traditional” 1950’s housewife. While outside forces are pushing her to reconcile with her husband, Midge is firm in putting her own happiness first for once in her life. It’s this decision that ...
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Top Marketing Resources for CMOs in 2019

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25% of CEOs at large publicly traded companies have a marketing background. A CMO title has become the ultimate goal for many marketers and those that make the grade have to continue working hard on advancing their knowledge, skills and staying on top of industry trends. To help CMOs and aspiring CMOs connect to strategic, useful and engaging information, here are 5 of the top resources worthy of a CMOs time. 1. CMO Moves – Nadine ...
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Weekend Favs January 19

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Storrito – Manage your Instagram stories from your desktop PC.
  • Key Passages – Take digital notes on physical books using your tablet or phone camera.
  • Convert Calculator – Build and incorporate a calculator form on your website.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape MARKET NEWS ...
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