Four Tips for Creating a Website Users Trust

It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and pop shop. What can you, as a small business owner, do to build a site that not only engenders trust but also incorporates legitimate security measures? I’ll share some tips below for creating a website that users trust. 1. Looks Matter This may sound shallow, but the easiest step in creating a website that looks trustworthy is building one that looks appealing. While I’ve written before about the importance of ...
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Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research. We scoured UMass Dartmouth’s research in search of key takeaways and surprising tidbits that would intrigue and inspire B2B and B2C brands large and small. Here’s what you need to know about how the world’s largest corporations are tackling social media, plus some helpful resources to help give your social media marketing efforts a boost. More Than Half of F500 Companies Now Have a Blog It’s kind of amusing to see blogging grouped into this study as a social media tactic ...
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Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

The MarketingProfs B2B Forum is hands-down one of the BEST conferences you can attend as a marketer. The keynotes are inspiring, the sessions are high-quality and the vibe makes you feel at home. Ann Handley and the MarketingProfs team work incredibly hard to orchestrate this great event each year and it shows. The team at TopRank Marketing has been attending conferences like this one for decades and has been able to hone our focus to make the most of the time and investment that are made. Below are some highlights to help you get the most bang for your buck at events. 5 Tips for Getting the Most out of Marketing Conferences Speaking Events like MarketingProfs B2B Forum are always looking for established marketers or ...
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Make the Most of Holiday Shopping With These 3 Tips

November 19, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. It’s the busiest time of the year for retailers, and from influencer marketing to social ads, the holiday campaigns are in full-force. Entrepreneur Network partner Emily Richett shares three tips for making the most of the holiday shopping season. First, work smarter, not harder. It’s not enough to just leverage ads or only focus on an influencer strategy. Make sure to get all of your departments working together for a cohesive plan to drive marketing results that will compound. If you really want to level up your holiday ecommerce game, take a page from the marketing playbook of Digital Trends, the largest independent technology review site with 30 million unique monthly visitors, and ...
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How Collaborating with Influencers Can Help You Save the Day and Change the World of Marketing

Influencer marketing is a phrase on the tip of most marketer’s tongues, but many are still struggling to figure out exactly what it means in the context of their B2B business and how to implement. At last week’s MarketingProfs B2B Forum in San Francisco, TopRank Marketing’s Ashley Zeckman took the stage to help set the influencer marketing story straight and provide insights into what it REALLY takes to develop a successful B2B influencer marketing program. Why the Sudden Need for Influencer Marketing? Trust in marketers has fallen. In fact, a recent study by HubSpot found that only 3% of people trust marketers (just over lobbyists and politicians). And B2B marketers specifically are facing the worst of it. MarketingProfs and CMI’s most recent report found that ...
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Weekend Favs November 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Planable – Build a central location to create and approve all social media across platforms.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape MARKET NEWS ...
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