The 3 Biggest Challenges to Marketing in the Metaverse

Opinions expressed by Entrepreneur contributors are their own. Marketing in the metaverse is like setting up a website in the earliest days of the internet, or hanging up a dusty wooden shingle in the 19th century Old West. It can be extremely difficult to know how much time and resources to invest in a venture that is highly experimental in nature and far from guaranteed to yield financial success or meet many other key performance indicators (KPIs).That's how the current conventional wisdom might have it, at least, exhorting people to practice caution and circumspection over something so nascent, so unproven, so forbiddingly opaque (at least to some).The reality, however, is that mid-size and with an interest in establishing a long-lasting relationship with the ...
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6 Marketing Metrics Every Business Should Track

Opinions expressed by Entrepreneur contributors are their own. Businesses can't improve what they don't know needs to be improved — nor can they double down on what works if they don't know what is actually working. Data reveals both and answers the most critical questions to help a business grow.The more information companies can learn about their current and future customers, the more effective marketing efforts will be. But what digital marketing metrics should businesses track to help stimulate growth?Here's a breakdown of the top six metrics every business should be looking to optimize this year.1. Traffic sourcesYou need to know where your website visitors are coming from. Did they visit your website after searching for you? Was it after clicking on a referral partner's ...
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My 7-Year-Old Daughter Started Selling Eggs. Here’s What She Taught Me About Running a Startup.

Opinions expressed by Entrepreneur contributors are their own. One of the most fun things in the world is to start a . There is nothing more rewarding than challenging yourself and bringing your idea to life. Seeing my own 7-year-old daughter start her own business selling the eggs from our backyard chickens has confirmed this for me. At our home we have five chickens fondly named “The Rubys.” My daughter was eager to experiment with entrepreneurship and realized that at one egg a day from each , we had more eggs than we could ever need. She made a plan to sell the extra eggs in half dozen and dozen packages to our neighbors. I’m proud to say that she sold out for the year ...
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Mental Health in Marketing: Top Wellness Tips for B2B Marketers

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have to protect the well-being of the individuals they come from. Did you know that in the United States alone, there are over 50 million people currently experiencing some form of mental illness? You might even be one of them. If that’s the case, thank you. Thank you for getting up this morning. Thank you for reading our words. Thank you for being here. To acknowledge the importance of this month and our dedication to the cause of positive mental health in our industry, we’re starting ...
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5 Ways PR Wins at Generating B2B Sales

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business.Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company should always be part of your marketing mix.Related: The Role of PR in the Changing B2B Landscape1. Americans still trust trade pressThe Reuters Institute recently reported that the U.S. ranks last among 46 countries for trust in media. According to the survey of 92,000 media consumers, only 29% trust mainstream ...
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Weekend Favs May 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. This week’s featured tools will help you better manage the information you receive. We’ve selected some of our favorite services that will allow you to customize how you consume the news, notifications, and emails.
  • Charlie News – Charlie is a news app that helps you stay informed with the important news from around the world. Charlie delivers news ...
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