Weekend Favs February 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.
  • AI Text Classifier by OpenAI– You can test your text to see if it is written by AI with OpenAI’s text classifier. It is provided as a tool to encourage conversation about AI awareness.
  • LingvaNEX– This voice-to-text transcription service can transcribe up to 92 languages with unlimited volume capability at a lower cost with more audio transcribed. It requires specific hardware ...
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5 Startup Marketing Moves That Work Even in Uncertain Times

Opinions expressed by Entrepreneur contributors are their own. The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won't always be this way — it's a cycle — but that doesn't make it much easier while you're going through it. The big question every marketer seems to have is, "What can we do?"Start with these five startup marketing moves. They make a great foundation for any marketing strategy, even in the best of times, but they're particularly prudent in the worst. Implement these, and when the cycle comes back around, you just may find yourself head and shoulders ...
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How to Build a Successful (and Profitable) Media Production

Opinions expressed by Entrepreneur contributors are their own. Great television shows and films have staying power, which means they capture and keep the viewers' attention and often motivate them to action. For some shows, this could mean tuning in week after week for each new episode.For documentary films, it could mean changing a lifestyle or habit to help effect change. Successful media productions have several qualities that help encourage viewership, inspire action and leave viewers satisfied. For the producer, successful productions mean an increase in profit. These essential qualities cross genres, locations, production lengths and much more. A structure to fit the genreThere are various ways to develop a storyline, but certain expectations exist for particular genres. Many television shows follow the three-act structure that ...
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What Bill Gates and Steve Jobs Taught Me About Getting to Know Your Customers

Opinions expressed by Entrepreneur contributors are their own. I have built four No. 1 international brands in my lifetime, throughout which time I learned some valuable lessons of my own — and I now feel that I am of a certain age where I want to share that experience and teach others.I was fortunate enough to learn from those that were great at what they did, including Steve Jobs and Bill Gates. They helped shape who I am and how I work and, in the best form of flattery, I modeled myself after them until I could make it better. Related: Here's Why Customer Experience is the Driving Force for Jeff Bezos, Bill Gates and Steve JobsIs customer digitization ruining your business?The information technology space ...
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How AI Writing Tools Like ChatGPT Can Make Marketing Easier

Opinions expressed by Entrepreneur contributors are their own. AI writing usage has exploded in the last few months with the launch of OpenAI's Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users.As an owner of a portfolio of media websites, I have been using OpenAI's latest version (GPT-3) since its Beta launch in late 2020. OpenAI's technology has come a long way in the past two years and is already transforming how businesses create content, communicate with customers and staff their organizations. It's no surprise that incorporating AI solutions into marketing, customer support and other business processes can help organizations increase efficiency and reduce costs. The use cases for ...
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Elevate B2B Marketing News: B2B Gets More Customer Focused, Instagram Adds Lead Forms, Personalization Study, & ChatGPT Plus Launches

B2B marketing will be more digital, customer-focused this year [Data]
Marketers will spend $6.16 billion on influencer marketing in the U.S. alone during 2023, which would be an increase of 23.4 percent over 2022, while 54 percent of B2B marketers have said that they plan to spend more on customer marketing during 2023 — two of several findings of interest to digital marketers contained in newly-published B2B marketing research. Insider Intelligence “Organizations have not been nearly as focused on measuring customer health as they should have.” — Ross Graber @RossGraber Click To Tweet OpenAI launches ChatGPT Plus, starting at $20 per month
The OpenAI artificial intelligence (AI) research organization, fresh off its recent multi-billion-dollar expanded investment from Microsoft, has rolled out a premium $20 per month version ...
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