Ecommerce Analytics: 4 Metrics That Are Often Overlooked

Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did. May 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions and tasks that help you get closer to launching your business: You decide what products you want to sell, who your audience is and how you’re going to reach those people. You build a website, put the right tools in place and create processes for shipping and fulfillment.In the early days, you'll focus on putting the building blocks in place to ensure that you can successfully launch your business. But to succeed beyond post-launch date, you'll ...
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Transcript of The Secrets to Impactful Speaking

Back to Podcast John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and use my promo code, PODCAST, for my special offer. John Jantsch: Hello and welcome to another episode of the duct tape marketing podcast. This is John Jantsch, and my guest today is Allison Shapira. She’s the CEO, and founder of Global Public Speaking, Communication Training Farm, and she’s also the author of Speak With Impact, How to Command The Room, and Influence Others. So Allison, thanks for joining me. Allison Shapira: My pleasure. Thanks for having ...
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The Secrets to Impactful Speaking

Marketing Podcast with Allison Shapira
Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument to most effectively communicate their message. Shapira works with global brands as a speaker, trainer, and executive communication coach. Additionally, she provides coaching and support to women leaders through the Vital Voices Global Partnership, an organization that empowers women in the worlds of business, government, and the nonprofit sector. She is the author of the book Speak with Impact: How to Command the Room and Influence Others. In this episode, Shapira shares the secrets to ...
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5 Unique Ways to Engage With Your Fans on Social Media

Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life.Engaging with prospects and customers online is a way to showcase your brand’s unique identity and personality and to build the kind of meaningful connection that will lead customers to repeat and refer your business, rather than drifting off to the competition. But in a crowded online space, what can you do to stand out? It’s time to get creative about your social media engagement. Here are five ways to raise your social profile and engage with fans effectively. 1 ...
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The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like? In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on a social media post to a chat window initiation. Nothing wrong with that. These back-and-forths between brands and individuals are important ingredients toward building trust and loyalty. The problem is that, as a sole method for driving engagement, the cast-and-wait approach is too dependent on explicit triggers to spark these interactions. Devising and creating content that drives targeted engagement is hard work. It’s worthwhile, but hard, and sometimes even well conceived plans miss the mark. What if ...
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A Beginner’s Guide to Starting and Marketing an App

First-timers in app development tend to ask the same questions over and over. Here are the answers. September 13, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. If you're building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it?I've helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries -- and the answers. Related: How to Make an App When You Can't Code: a Step-by-Step GuideI have many app ideas. Which one should I pursue?
Most successful entrepreneurs have built their business through ...
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