The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how. July 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s never been a more crucial time to differentiate your business, whether you sell on Amazon, drop ship, own an e-commerce store or even if you’re in SaaS. Technology has greatly reduced the barriers to starting a business, meaning you can only expect the competition to become even more fierce. If there's nothing differentiating what you and your competitors offer, buyers will only focus on price. From there, things can only go downhill as prices race to the bottom and profit margins become ...
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These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion-Dollar Drink Brand

MatchaBar has products in 1,000 stores across the country and Drake and Diplo as investors. July 23, 2018 6 min read Editor’s Note: In this ongoing column, The Digest, News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Brothers Max and Graham Fortgang say they were caught in the "New York hustle," drinking three espressos and an energy drink a day just to keep up. "We found ourselves in a vicious cycle of ups and downs," Graham says. "We felt like there was this fantasy about your morning cup -- that simply wasn’t measuring up to the reality." Their search for a better source of energy led them ...
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Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, it is important for marketers to build trust and influence. But there are challenges:
  • A study from Fournaise Group that fond 73% of CEOs say “Marketers lack business credibility and the ability to generate sufficient growth and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.
  • New research from Marketing Week reports only 30% consider marketing ‘very important’ at large B2B companies.
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4 Strategies to Use When Marketing to Millennials

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. If your goal is to market to them, you’re better off not buying into these myths. Pew Research Center considers millennials the generation born between 1981 and 1996. They’re highly educated -- almost 50 percent have either attended or are currently attending a higher-education institution. Millennials are also an extremely tech-savvy generation, having grown up during the advent of household computers and the internet. Related: How Growing Up With the Internet Made Millennials Different The reality is that millennials are willing to spend money, ...
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3 Tips for Thriving Among Industry Giants

Stand out with your startup in a world of giants. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups have never had it easy. Big businesses hate disruption, and when a new company starts doing things differently, established players do everything they can to steal the ideas and squash the competition. PepsiCo, for example, has mechanized the process. Through its partnership with Black Swan Data, PepsiCo hopes to identify trends before they become, well, trendy and beat would-be disruptors to the punch in an effort to compete with its smaller competitors. This is because, as PepsiCo leaders suggest, smaller businesses are better able to keep up with trends. Fortunately, startups don’t have to let big players such as PepsiCo steal their ...
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Weekend Favs July 21

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Microsoft Whiteboard – Meet the freeform digital canvas where ideas, content, and people come together.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape MARKET NEWS ...
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