Focus on Your Customer to Grow Your Business

Subscribe: Apple Podcasts | Android | Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches Growth, Strategy, and Innovation at select MBA courses across Europe. Simon is the host of a podcast The Strategy Show, a show from CEOs for CEOs, in every episode he promises you will find a new masterclass on how to grow and scale your business. Questions I ask Simon Severino:
  • In your experience what are some of the biggest mistakes that you’ve come across that companies commonly make, ...
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Hyperspace: 5 Surprising Marketing Lessons From ’80s Arcade Games

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let’s warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today’s vastly different landscape. 1 — Defender: Fire & Forget for a Constant Content Cadence Photo by Author Williams Electronics’ Defender is my all-time favorite stand-up video arcade game, an insidiously difficult side-scrolling spaceship-protecting-the-world shooting match juggernaut from 1981 programmed by early video game legend Eugene Jarvis. I played Defender so much that I eventually won ...
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How to Make Instagram Your Not-So-Secret Sales Weapon

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: is important for sales. But specifically, — with its focus on high-quality images and the aesthetic side of — can take your product to new heights, if used correctly.In fact, research compiled by Our Social Times discovered that engagement with posts from consumers is increasing at a rate faster than that at which brands are creating Instagram accounts. According to Sprout Social, the presence of brands on Instagram is up by 71 percent from last year, and as a result, 86 percent of all existing brands are now on the platform.With 67 percent of all adults between the ages of 18 ...
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The Small Business Guide to Podcasting

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them.Below find seven great reasons every business should consider starting a podcast Getting started is easier than it looks The secret’s out, podcasting really isn’t that difficult to get started. People often assume that podcasts require a lot of fancy equipment and a large investment, and while you certainly can get to that point, you definitely don’t have to start there. As long as you have a microphone that works, a way to record a conversation with guests (if ...
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3 Tips for Maximizing Customer Relationships

May 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week.The thought of staying possible, let alone growing a business, during a time like this can be extremely intimidating. During difficult times, many companies opt to pursue new leads in an effort to increase revenue, rather than remembering that it costs less to nurture the customers they already have. A strong, solid customer base can insulate companies during a time of economic uncertainty.Related: 5 Ways to Build Killer Relationships With CustomersBusinesses need to think more holistically about their customers and yes, ...
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How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services.Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population. Here’s what you must do to create a more personalized, segmented user experience for your website. Create Target Market Personas First thing’s first: You need to figure out what the segments of your larger customer population are. There are a number of ways to break an audience down into ...
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