Clone of Weekend Favs January 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Hexometer – Monitor thousands of website elements—like site speed, security, and meta tags—so you always have a fully-optimized site.
  • Flowmap Personas – Create customer personas to guide your product development and marketing efforts.
  • Podcast.co – Launch and distribute your very own podcast.
These are my weekend favs, I would love to hear about some of yours – Tweet ...
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The Exact Videos You Should Use in Each Stage of the Buyer Funnel

Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your sales funnel? Together, they can form a very strategic combination that helps your prospects identify a problem, build trust in your brand, and see your product or service as the solution. But to do it right, instead of just throwing together your current efforts in each, take the time to match specific video types with each stage of your sales funnel. In each step of the ...
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Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020
Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, hitting 14.5 percent, the report from Winterberry Group notes. Adweek Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1
Brands worldwide with Google featured snippets in search results pages will no longer have a second similar entry in the SERPs, Google recently announced, with featured snippets henceforth counting as one of the 10 first-page results. Search Engine Journal LinkedIn Pages adds tools to help businesses connect with users in ...
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6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it's important, what do e-commerce brands need to know about this hot topic so they can best take advantage?1. Influencer marketing reaches further.Traditional marketing channels have brought success to many companies for decades, but as times change, those channels do not reach as far as they use to. Influencer marketing is able to connect to customers on a deeper level than traditional ...
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Overhaul Your SMS Marketing With These 4 Genius Tips

Text campaigns can pay huge dividends in the new decade. January 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it's a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you want to go farther? Let’s forget about social media likes and blog impressions. It’s time to get serious about engagement, because that’s what’s going to grow your business. Not all digital strategies, like paid ads or email, are made equally. In fact, one of the most effective digital-marketing strategies going forward is SMS marketing.Why SMS?It’s true: SMS marketing earns four times more revenue than email, and it costs ...
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Say It Online! – The Self-Reliant Entrepreneur

John Jantsch appears on the Say it Online! podcast to chat with host Sayata Gabriel and discuss his latest book, The Self-Reliant Entrepreneur.Jantsch started his own marketing consulting firm 30 years ago, and has written five books about small business marketing. His latest book, though, is a departure from the theme of marketing how-tos. The Self-Reliant Entrepreneur is instead a “why-to”—a daily guide for entrepreneurs to help them find the trust and belief in themselves that they need to continue growing their business. On this episode, Jantsch talks about the path to starting his own business, why he’s so passionate about supporting those on an entrepreneurial journey, and how his latest book is designed to do that. Listen: John Jantsch on the Say it Online! ...
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