Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro

When it comes to any trade, the best practice is to learn from the best. So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your content into revenue? Joe’s keynote presentation at Pubcon Pro in Las Vegas today focused on becoming a content brand and all that it entails. Nine Content Brand Takeaways from the Godfather of Content Marketing: 1. Find a niche where you can be the leading expert in the world This is what Joe calls ‘The Sweet Spot.’ It’s located at the intersection between knowledge or a skill area that you have and your key customer’s pain point. He used the example of John Deere, where ...
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Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing. October 17, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Major global trends tend to originate from a handful of influential regions and cities worldwide. In the case of cannabis, Los Angeles has always been ground zero for the emergence of the first-ever legal, branded products. I have had the fortunate experience over the past three years of watching the industry grow from a small group of products to an elaborate mix of excellent brands that consumers now get to enjoy. Prior to that, I did extensive work in the influencer marketing field when it was still a nascent industry -- much like cannabis is now. The path to influence is ...
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The Lessons We Can All Learn From Sears’s Branding Blunders

Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For Sears, the tagline “Life. Well spent” ultimately didn’t resonate with its consumers. The time customers spent in the stores? It was time that wasn't well spent. Sears's marketing dollars? Those weren't well spent, either. Related: 13 Surprising Facts About Sears, Which Just Declared Bankruptcy In sum, this previously iconic chain buckled over time beneath its inability to adapt to today’s brand expectations. The result was that just this week, Sears Holdings filed for Chapter 11 bankruptcy protection. How did this downfall happen? The answer is that in addition to the decisions Sears, the company, made in the boardroom, it made missteps for its brand ...
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This New Platform Aims to Help Freelancers Boost Their Marketing Skills

Fiverr is rolling out a program called Learn. October 17, 2018 1 min read Part of being a successful solopreneur or freelancer is making sure that you are up to date on the latest technology and skills required to make an impact in your field. This week, Fiverr, an online marketplace for freelance services, is rolling out a new platform called Learn. It’s particularly relevant if you’re looking to grow your skill set in areas like branding, viral marketing, SEO, market research, digital copywriting and graphic design, and its instructors have worked with big-name companies like Apple, Unilever, Nike, Girl Scouts of America and Google. Once the courses are completed, if users want to advertise their expertise on Fiverr, they will receive a badge that ...
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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. This episode of the Duct Tape Marketing Podcast is brought to you by CloudPhone. You can get big-time, modern, virtual phone functionality at a fraction of the cost. In fact, keep listening, I’m gonna tell you how ...
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Focus on Existing Assets to Generate Better Marketing Results

Marketing Podcast with Louis Gudema
Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster. A serial entrepreneur, Gudema’s previous venture was the internet marketing company Magic Hour Communications, which he grew to one of the top companies in the national Web SaaS market before selling the agency in 2009. Gudema has worked with numerous companies to create sales and marketing wins, including IBM, Philips Healthcare, Genzyme Genetics, Avid Technology, The Boston Globe, Stonyfield, Houghton Mifflin, and the University of Miami. Today, we discuss the marketing strategies he outlines in the book and the best way to harness ...
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