5 Podcasting Trends Every B2B Marketer Should Know

We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content. But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly. Part of the shift is due to the pandemic and the remote/hybrid work boom that followed. People who used to spend hours listening to podcasts on their commute suddenly found that the bedroom to home office commute required less entertainment. But the other part is simply natural maturation and evolution over time. Podcasts are becoming even more plentiful, their creators more diverse, and the advertising more relevant. Here are the major trends that B2B podcasters should be aware of for 2022 ...
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Weekend Favs October 1

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Verbally– is an early-stage tech start-up based in Berlin that helps companies make online meetings more productive by having a visible timer and agenda. It is free, super simple to start, and it supports Google Meets and Zoom.
  • GrowthBar SEO –is an AI-based tool that creates SEO-optimized blogs, metadata, and outlines, based on keywords and descriptions you ...
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B2B Marketing News: Rising B2B MarTech Spend, 10th Annual Data Never Sleeps Report, & LinkedIn Tops B2B Ad Spending

US B2B MarTech Spend Set for ~15% Rise This Year
In 2022 marketing technology spending is set to top $20 billion for the first time, with the B2B-specific segment growing by some 14.6 percent — slightly higher than overall combined B2C and B2B spending, according to newly-released survey data of interest to B2B marketers. MarketingCharts “An important part of a modern martech stack has to be a unified profile that spans identities, understands behavioral information at an individual level, but also on the B2B side at an account level.” — Stephen Streich @sstreich Click To Tweet LinkedIn will capture nearly 25% of US B2B ad spending by 2024
By the end of 2022 B2B display advertising revenues on the LinkedIn professional social media platform are expected to ...
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Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell, shared useful insights about connecting this up and coming group of customers that includes buyers of B2B products and services. First, you should know that GenZ is a large cohort – 32% of the global population, with massive spending power. Second, you should know that GenZ are definitely not Millennials 2.0. While Millennials are aspirational, idealistic and adapted to tech, their brand expectations are about storytelling On the other hand, Gen Z are authentic, pragmatic, and visual first about technology with ...
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How Typeform Stands Out In A Crowded Market

Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson:
  • [1:12] How did diversity, equality, and inclusion land in the CMO job?
  • [2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing?
  • [2:48] Has design been a key differentiator for Typeform?
  • [3:23] As CMO, how do you look at the customer journey?
  • [5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight ...
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A Startup Journey With GrubHub Founder Mike Evans

Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. He’s also the author of a book that is to be released later this year —Hangry: A Startup Journey. Key Takeaway: The journey of GrubHub began late one night in Mike Evan’s spare bedroom when he was hungry and tired and looking to get pizza delivered. At the time, there was no seamless way to know what places were open ...
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