8 Ways Financial Planners Can More Effectively Market Themselves

Opinions expressed by Entrepreneur contributors are their own. As a financial advisor, the goal is to see clients' investments grow, and their word of mouth used to serve as a principal marketing vehicle for those in the field. But what if there are days, weeks, when there are no new clients: How can you best promote your business when new strategies become necessary?Here's how to make it happen.1. Identify a target marketIt could be broadly stated that your market is every type of investor. That’s a good start, but demographics are key to identifying more specific targets. This means doing some homework with census data — looking for the age, gender, profession and locale of those in your selected territory. With data broken down in ...
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The Business of Harnessing the Power of Social Media

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.The sheer number of social media users makes a compelling case for businesses to increase their social media acumen. As of April 2021, social media platform users reached a global total of 4.33 billion – that equates to more than half the world’s population which stood at 7.85 billion at the start of ...
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Delivering Hospitality to Online Audiences

Takeaways from this episode:Obstacles are Opportunities – When Garry plateaued as a CEO he didn’t pout, he pivoted. When COVID hit 45 days after the doors opened to his new passion project, he didn’t close the Kissaki, he brought Kissaki to everyone who wanted it.Do it Yourself – As a president during the pandemic, Garry had to sadly let go of employees like many companies. With many contacts but lesser staff, Garry dug deep to figure out the to-go model, sourcing materials and even designing the packaging.Do it for Others – While one can go at it alone, no one can do it alone. Quickly, Garry realized his 'why' was to see his family flourish, his company grow, and his customers enjoy Kissaki from home ...
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How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands

As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for customers to improving the employee experience, connecting the work to a purpose that is about more than profits and revenue is increasingly important. But here’s the thing, it’s always been time for B2B brands to think and act on opportunities to improve opportunities for the people that power the company from front line workers in customer call centers to engineers and analysts to senior executives. While many B2B brands understand the importance of optimizing career opportunities for greater employee retention and attraction, not all have ...
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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department.As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.The power of direct mail on millennialsWhy use greeting cards as part of your millennial-focused marketing campaigns? Society hasn’t lost its passion for sending sentimental warmth and goodwill in bright, cheery envelopes. Each year, consumers purchase more than 6 ...
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How to Develop Lifelong Clients

Opinions expressed by Entrepreneur contributors are their own. According to a survey of businesses conducted by the consulting company Invesp (which specializes in conversion rate optimization), it costs five times more to obtain new clients as it does to retain old ones, and that businesses have a 60% to 70% chance of re-selling to former clients versus a 5% to 20% chance of sales success with new ones. It’s just common sense: If you’ve given a client great service and they know they can trust you, they’re much more willing to give you their business. So, why do so many entrepreneurs pay little or no attention to client retention?Even though my closing rates are much higher than 5% to 20%, I emphasize customer retention religiously ...
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