Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

B2B buyers want purchasing to be more social and entertaining
62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing channels, while over 40 percent will abort an online buying process if it takes more than three seconds — three of numerous findings of interest to B2B marketers contained in newly-published survey data. Digital Commerce 360 B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
81 percent of B2B sellers said that an understanding of a client’s financial performance is important when it comes to engaging executives, while 72 percent reported greater success when such financial data was used, according to recently-released B2B seller ...
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What Is a Brand Personality? Here’s How to Develop One.

In today's crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing strategy can be.By having a distinct personality, your brand becomes more memorable and recognizable, making it easier for customers to choose your product or service over others. But how do you cultivate this brand personality? What is brand personality?Brand personality refers to a brand's traits, characteristics and core values. There are many dimensions of brand personality — indeed, this is the soul of your brand.The feeling people get when they think about it, the joy they receive in buying and representing your products or that emotional tie they have to the service you ...
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The Power Of Play In Business Culture

Marketing Podcast with Kristi Herold In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada’s Most Admired Culture Award “ in 2022, certified as “Great Places to Work – Canada” and named the “Best Remote Startups to work for”. Kristi is the author of the best-selling book It Pays to PLAY – How Play Improves Business Culture, a resource to ...
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Get Customers to Fall in Love With Your Company With These 3 Disney Marketing Tactics

Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney's famous words, "If you can dream it, you can do it." Similarly, entrepreneurship is all about pursuing a dream, solving a problem and changing the world. But the journey from ideation to success is far from easy, especially when it comes to marketing and getting customers to love and buy your product. However, we can learn valuable insights from Disney's proven strategy on how to win over clients and create a lasting impression.My earliest memory of Disney was when I was 6 years old and visited Disney World in Orlando. The thrill of the park, ...
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10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I've adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence of clients.But what makes UGC so effective for branding? I'll let the numbers speak for themselves! 86% of millennials say that UGC is a good indicator of the quality of a brand, and 93% of consumers find UGC helpful while making a purchasing decision.In this article, I'll share the benefits of user-generated content for digital branding and reveal the strategies to acquire and use such content, along with successful examples. Let's begin! The unique benefits of ...
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Turn April Fool’s Day Into a Marketing Success With These Innovative Strategies

Opinions expressed by Entrepreneur contributors are their own. April Fools' Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world's biggest brands have embraced the April Fools' spirit in a bid to connect with their markets.April Fools' Day also offers excellent opportunities for small businesses to launch fun, lighthearted campaigns that connect with their audiences. Sharing a joke is a powerful tool to create exposure and build rapport quicker than straight-faced marketing campaigns.Related: 5 Funniest April Fools' Day Marketing Stunts How big brands have embraced April Fools' DayFrom scratch-and-sniff iPads to the 111th birthday of YouTube, April Fools' Day has captured the imagination of marketing teams worldwide. In the United States, some of the biggest ...
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