Invest in Your Email Marketing with DirectIQ

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing has evolved in many ways over the years. From new social media platforms like TikTok to the advent of the Metaverse, there are so many ways for businesses to generate new leads and acquire new customers. And yet, email marketing is still king. Direct IQ There are far more email users than there are on any other marketing channel so if you have a finite marketing budget, you're best suited investing your money in improving your email marketing. One way to do that ...
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How to Find the Right Tech to Bring Game-Changing Growth to Your Business

Opinions expressed by Entrepreneur contributors are their own. It is estimated that the average enterprise-level organization uses over 75 tech tools, on average. Clearly, organizations are recognizing the potential that this can have for their growth — even if they're getting a little overzealous in adopting it.If you're still not sure how today's options can impact your for the better, understanding some of their chief use cases can help you recognize its potential.Enhancing productivityOne of the most apparent ways that businesses are using to fuel growth is through . These tools take over both the mundane and essential tasks that don't require as much thought or insight from your team. They give employees more time to focus on higher-level activities, while at the ...
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Weekend Favs August 13

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • DALL·E 2 – is an AI-based tool that generates images based on text descriptions you feed it. You can create images from an idea or a scenario like: “A doctor walking the moon in a photorealistic style.” Just feed Dall-E 2 a description, and it gives you a custom image within minutes.
  • Face Swapper – Face Swapper uses ...
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B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers
Facebook-parent company Meta has implemented an array of new advertising campaign enhancements, including targeting segments for technology and other business decision-makers, aimed specifically at B2B users on its platform, Meta recently announced, as the firm seeks to ramp up its B2B advertiser base. Social Media Today B2B Purchasers Are Speeding Up Their Journeys: Study
Some 55 percent of B2B executives have said that the length of their purchase timeline had increased either somewhat or significantly on average in 2022 compared to 2021, while six percent said their B2B purchasing timeline had decreased, with 38 percent reporting no change from last year — several of numerous findings of interest to B2B marketers contained in newly-released ...
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Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.

Opinions expressed by Entrepreneur contributors are their own. As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding , brand building and thought leadership.Although the core psychology and principles behind building a unique brand have remained the same, the potential mediums to express these aspects have grown dramatically. This has left startups and established companies in a great predicament: they have too many options!Public relations practices have become increasingly complex, resulting in a lack of clarity on the matters. Here are the three major mistakes companies are making in their PR strategy and ...
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Want To Go Viral On TikTok? Follow These 4 Rules.

Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of .In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, , in the dust by 100 million) and remained the only social media app besides to surpass three billion downloads.But TikTok's dominance is more than statistical and makes even bigger waves regarding sheer influence.If you've noticed your Instagram and Facebook feeds change recently to prioritize video and show you more from outside your network, you can blame it on TikTok. Although all corners of the social media landscape are affected by it, Meta properties seem particularly shaken by just how fast the TikTok takeover happened. Instagram specifically.Content trends have been shifting ...
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