Weekend Favs September 21

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Calendar– Organize your calendar so that the way you spend your time reflects your goals and values.
  • Subcolor – Generate a color in between two colors to build a unified color palette.
  • Typito – Automatically create captions for your videos that reflect your branding.
These are my weekend favs, I would love to hear about some of yours ...
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3 Things to Know Before Cleaning Your Email List

Because validation is vital in generating fewer bouncebacks. September 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you hear a lot of marketers saying that “email is king”? That’s because it really is. According to a 2018 study by Data Marketing & Analytics, 73 percent of consumers said they prefer to receive marketing messages via email. How do you make sure they do receive your emails, though?If your bounce rates have been giving you trouble -- remember, anything above 2 percent is worrisome -- then you’re right about rushing to clean your email list. Letting an email validation system prune out the bad data you’ve acquired is one of the best ways to boost your delivery rates.Not sure what ...
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Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15

Develop a comprehensive digital marketing strategy with help from a digital agency director. September 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving and it's becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That's why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a piece of that pie! In the Digital Marketing Master Class, you'll delve into some of the most important digital ...
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Digital Marketing News: Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More

About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad
Roughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released survey results. MarketingCharts Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data, two of the findings in a new report about marketing data quality. MediaPost Will WhatsApp Status Ads Be a Good Fit for Promotions?
As WhatsApp’s Status ads — the messaging ...
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How to Build Your Marketing Presence in 30 Days

Eric Siu explains how to make an impact with your first-time marketing efforts. September 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu details how to build an audience in 30 days without spending money. Siu stresses that the first 30 days are extremely improtant. In the beginning of your content journey, you have one important resource behind you: Time. With time, you can start thinking across different mediums by "sprouting" your content. If you began with a video series, think about transitioning the content into podcast recordings and blog posts. When recording and writing content, you should try to produce in batches. Siu recommends aiming to hit at least five pieces in ...
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How Much Data Is Too Much for Consumers?

Strike a balance by following these simple tips. September 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the age of infinite customization, too much choice can be a bad thing. Consumers appreciate multiple options, but they don’t want to design their own products and services from scratch. Companies lose sales when customers experience choice overload. To convince people to buy from your brand, you must walk a fine line between too little and too much data.Accenture’s Pulse Check 2018 discovered that 91 percent of of consumers are more likely to buy from businesses that provide relevant offers and personalized recommendations. When it comes to sales, relevance makes the difference between a satisfied buyer and an overwhelmed prospect. People will ...
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