Small Business Radio Show with Barry Moltz – The Self-Reliant Entrepreneur

SEGMENT 2, starting at 19:15: Every entrepreneur should seek the help of others, but in the end, they have to rely on themselves to achieve their dreams and find true happiness. John Jantsch, author of Duct Tape Marketing, is here to share what it means to be a self-reliant entrepreneur based on his 30 years of experience.Have a listen – The Small Business Radio Show – Episode #546 MARKET NEWS ...
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How to Boost Sales With Seasonal Products

Just because the leaves turn doesn't mean profits have to fall. August 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year. Ultimately, all seasonal changes can and should be exicting for growing businesses, and here's how to boost sales at ...
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Digital Marketing News: Most Google Searches Don’t Yield Clicks, Facebook Drops Group Chat, Diminishing Ad Trust & More

Less than Half of Google Searches Now Result in a Click
Most Google searches don’t yield subsequent clicks, with 50.33 percent ending on the search giant’s result page, according to newly-released data from Jumpshot, also showing 45.25 percent of searches resulting in organic clicks and 4.42 percent in paid advertisement clicks. SparkToro Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, a new Spotify podcast analytics dashboard has brought marketers new engagement data and other information on the listening habits of the firms’ users, in an expansion of its targeted podcast advertising system. Marketing Land Google: Says Dates On Articles Makes It Easier To Recognize High-Quality Evergreen Content
Google has reiterated its admonition that Web articles ought to include date information, which the firm ...
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The Real Reason Sales and Marketing Teams Use AI

How artificial intelligence can make your team more human. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want.You may not have considered this before, but incorporating artificial intelligence (AI) into the process could actually improve results by delivering customer insights to sales reps, ensuring they only contact interested individuals. So while much has been made about AI’s ability to automate ...
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7 Strategies to Keep Making Money Under Any Circumstance

These tips can help your business survive hard times. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s easy to make money when customers are flocking to you, the economy is booming, and everyone is happy. But what happens when that all changes? If you built a sand castle business, it won’t last long.The great entrepreneurs throughout history built empires that could weather a storm, even if it lasted for years. Here’s how they did it, and how you can join their ranks.1. Keep your business front-and-centerA failing economy makes headlines and causes people to stress out and give up. Businesses that survive and even thrive when the going gets tough are run by people who are focused more ...
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6 Ways to Use Instagram to Boost Your Business, According to a Product Manager at Adobe

In her role at Adobe, Veronica Belmont works to help people bring their ideas to the masses on social media. One of her tips: Create a content calendar for Instagram. August 22, 2019 9 min read This story originally appeared on Authority Magazine
Veronica Belmont is a product manager, podcaster, and technology evangelist living in San Francisco. In her full-time role at Adobe, she's a product manager on the Adobe Spark team, where she works to help social media creators, marketers and influencers bring their brands and creative ideas to the masses.Belmont is also a podcaster and previously hosted Mozilla’s IRL: Online Life is Real Life, where she spoke to people all over the world about how technology and the internet is shaping their existence ...
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