Dropping Digital Distractions With Brian Solis

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, this notion sounds antithetical to our mission. But Brian promises that disconnecting is beneficial to marketers as well. Below, I share Brian’s thoughts on digital distraction and business from his session at Social Media Marketing World 2019. Focus Is Elusive “My ability to be creative, to dive deep, to focus, to give myself time away from my device, was not only difficult but impossible,” Brian said. In fact, this inability ...
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Digital Marketing News: B2B Content Effectiveness Study, Modern Marketing Skills, & Influencer Social Benchmarks

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]
B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost Facebook testing features that let Pages archive and share Stories
Facebook has tested optional methods allowing business pages to archive and share Facebook Stories, potentially paving the way for increased exposure beyond the current reach of Facebook Page fans, the social media giant recently noted. Marketing Land 2019 Social Media Influencer Benchmarks
Social media influencer benchmarks are examined in a recently released report from Trust Insights that looked at some 50,000 influencers on each of the major three social influencer platforms. Trust ...
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Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright

Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it. For my family, that person was my brother. Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World session on blockchain and cryptocurrency. That way he would understand the real value and potential of this new technology, instead of just blindly jumping on a hot investment trend. One thing’s for sure after hearing from Joel and Travis – blockchain and cryptocurrency will revolutionize much of the world today, including marketing. Read on to learn why that is. The World Is Ripe for Disruption “Everything changes, nothing stays the same,” Joel said, using examples of ...
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Robert Rose Shares How to Add Purpose & Focus Back Into Your Content Strategy at SMMW

Over the past few decades, we’ve seen the rise, fall, and rebirth of content marketing. The launch of the internet changed the value of content and at first, companies saw a lot of early success. But then, the web was flooded with a high quantity of low-value content as content creation had become much easier to execute. What many brands were missing was a true content strategy that had a purpose, focus, and aligned tightly with business goals. In his session at Social Media Marketing World, Robert Rose helped the audience face the hard facts about why many of today’s content marketing strategies simply aren’t working and what can be done to flip the script on bad content marketing. Content Marketing (Re)Defined If you ask ...
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Augmented Reality: How to Leverage AR in Marketing With Cathy Hackl

What do you think of when you think of augmented reality? If you’re anything like me, you first thought of Snapchat filters, Pokemon Go, or the useful measuring tape app you have on your phone. Augmented reality (AR) and applying it to marketing campaigns is still a little bit of a mystery. It’s not as popular as other tactics, but it’s attractive because it creates more immersive experiences for customers. As a marketer, it’s something I need to learn a bit more about. Because of this, Cathy Hackl’s session at Social Media Marketing World 2019 immediately caught my eye. As an AR technology thought leader and futurist, Cathy was able to give insight into how marketers can weave augmented reality into the marketing mix. Below, ...
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5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When early technologists first created the framework for the internet, few understood how vital it would be to build trust and stand out in an expansive sea of hundreds of thousands of businesses, all moving in unison to establish an online presence. Today’s entrepreneurs, in contrast, understand this problem so well that they've inadvertently set off an arms race for those coveted five-star reviews. Related: Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews At this stage, however, the arms race is pretty much over. “We deal with a ...
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