Weekend Favs June 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Linkgraph – Linkgraphs SEO content assistant helps you write better content, with less staff, in a shorter time. Their AI-powered program even includes a content planner and internal link suggestion feature which sets it apart from competitors.
  • Wordable – If you write your content in Google Docs and have a WordPress site you should seriously look into this ...
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You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.

We've all been there: Whether it's Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit "buy" on those items you've been eyeing — and even on some you haven't been. Of course, ecommerce giant Amazon is well aware of that fact, and, since 2015, it's taken full advantage with its blowout sales event Prime Day. Originally established as a 24-hour sales extravaganza to celebrate the online retailer's 20th anniversary, Prime Day has grown substantially each year, spanning 48 hours by 2019 and racking up more than $11 billion in sales during its June 2021 run. This year, Prime Day will take place July 12-13. With savings ...
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7 Steps to Grow Your Podcast Audience Faster

Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true was created (many point to the Carl Malamud-created and 1993-launched Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years — seemingly everyone and their mother racing to create audio media. According to information collected by , over 155 million Americans consistently listened to a podcast in 2020. Some of these shows come from individuals chasing passions, while others exist so that companies can create targeted , but all face the same challenge: growing their audience. In spite of already massive and increasing appetite, it's one of the biggest hurdles ...
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B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by 42 percent who pointed to disparate team goals, and 33 percent who singled out the lack of a unified customer view — some of the statistics of interest to B2B marketers contained in newly-released survey data. MarketingCharts TrustRadius’ new B2B report – The age of the self-serve buyer is here [Annual Report]
Nearly all B2B buyers have said they want all or at least part of their buying journeys to be self-serve — a rate up 13 percent from 2021, while 41 percent of those in the ...
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Why Small Business Owners Should Start Their Own Blog

Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor . With few resources available, it can be a challenge for to effectively promote their brands. Blogging is a very cost-effective tool used in marketing. So, if you are not sure if your small business should own a , I would say yes, because of its marketing advantages. There are currently 5 billion internet users worldwide, and 60 percent of consumers claimed to read blogs on a regular ...
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The Strategy Behind Building A Thriving Online Community For Your Brand

Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. Key Takeaway: Community is one of those big buzzwords right now. So what even is community? Does your business need to have one? And what even is the benefit of building a community in the first place? Jenny Weigle has worked with more than 100 brands on aspects of their community strategy and implementations. In this episode, she’s breaking down why it’s so important today to build an online ...
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