7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you're trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want recipients to take are extremely relevant and specific. In other words, the call to action should be abundantly clear. Here are some popular ...
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4 Ways You Can Build Your Email List

These four sources can help you raise the number of readers you have for your email content and marketing messages. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Let’s review how you can use direct mail (self-mailers and post­cards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-Calling Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if ...
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How a Facebook Page Can Help Promote Your YouTube Videos

If you haven't already set up a Facebook page for your business, now's the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos ...
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What Thomas Edison, Sarah Michelle Gellar and T.J. Maxx Can Teach You About Savvy Entrepreneurship

Among the lessons below: the brilliance of a "treasure hunt merchandising philosophy." April 25, 2018 8 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This article is excerpted from Entrepreneur magazine editor in chief Jason Feifer's monthly newsletter, The Feifer Five. Each month, he sends out five insights to help you think more entrepreneurially. Subscribe here. This month, I have five lessons for you from five unexpected sources:1. What Sarah Michelle Gellar can teach you about confidence.2. What Thomas Edison can teach you about stubbornness.3. What T.J. Maxx can teach you about consumer behavior.4. What supposedly phone-obsessed millennials can teach you about humility.5. What a startup called Musicbed can teach you about being a thought leader.OK! Let's get going!
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How to Help Your Local Business Get Found Online

Marketing Podcast with Mike Blumenthal
Podcast Transcript
People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive. Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around ...
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Marketers, Assemble! The Super-Powered Team-Up of Content Marketing Confluence

It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books. It started with Iron Man in 2008. This weekend, “Avengers: Infinity War” hits theaters, with over two dozen heroes throwing down against a celestial being with godlike powers (who, for some reason, has a chin that looks like a raisin). The California Raisins reboot looks really dark. I’m pretty stoked. Team-up events like this are great because a superhero team is always more powerful than the sum of its parts. They can use their powers to complement each other in unexpected ways:
  • Spider-Man uses webbing to make ...
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