The Duct Tape Marketing Podcast with John Janstch Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable? More About Phil Mershon: Get Your Free AI ...

Opinions expressed by Entrepreneur contributors are their own. Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There's no way around this. And yet, most marketers are pushed to create short-term wins, too.Not only do you have to implement a strategy that builds over time, but you also have to bring in revenue this quarter, this month or maybe even this week! That's intimidating. But there are ways to create these quick marketing wins if you're willing to be scrappy. Here are five ideas that have worked for us.Related: 5 Marketing Tips for Brand Success 1 ...

Opinions expressed by Entrepreneur contributors are their own. Link building is hard. In fact, it's so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO).That's because acquiring backlinks can often be costly and time-consuming. To make things worse, investing your time and resources doesn't always guarantee high-quality and do-follow backlinks.The thing is, ranking high without backlinks is almost impossible. That's exactly why you need to master the link-building game. The good news is, I can help you with that. I've built more than a thousand backlinks in the last year, and I know how to do it the right way to ensure high search engine rankings. Below, you can find the top five strategies I've used to ...

Opinions expressed by Entrepreneur contributors are their own. Ads look a little different in today's world than they did in 2013, and it's all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work.So, with that said, let's take a look at some of the biggest trends and tools that have emerged in the last decade and how they've shaped today's digital marketing space.Social media and search engines have become a stapleFirst up, we have the (in)famous social media platforms. These have become every extrovert's dream and connected billions of people together. In the marketing world, these spaces have provided businesses with a stage to strut their stuff. Sure, social ...

Liza Anderson, now founder of Anderson Group Public Relations, got her start in PR more than 20 years ago working for Warren Cowan of Rogers and Cowan. "Considered the godfather of PR," Cowan was one of the first to represent Hollywood icons like Paul Newman and Elizabeth Taylor outside of the studio system in the 1950s, Anderson says.Needless to say, a lot has changed in the decades since Anderson's early PR days. Back then, she was "literally Xeroxing press kits and mailing them to reporters and television producers" to secure interviews for clients.Related: What Is an Organic Growth Formula, and How Can It Help Your Business? Entrepreneur sat down with the industry veteran to learn more about navigating today's media landscape successfully, whether you're new ...

Be honest: Is this the best ad you ever saw? It better be, because it it was made using all the latest science on what makes people buy your product!Alright fine — it's not actually the best ad you ever saw because we just made it up. Real ads spend lots of money on things other than what's here (like a brand name, strategic colors and fonts, high-quality photos, pithy copy and everything else that makes an ad look and sound appealing). Nevertheless, this made-up ad does illustrate six tactics that research has shown are highly effective at getting people to buy whatever you're selling. Read on to find out what they are. MARKET NEWS ...