Weekend Favs June 15

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Krisp – Mute background noise during calls.
  • Press Hunt Boost – Use AI to get your company noticed by the right journalists.
  • HelpDesk – Track and respond to customer service requests.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape MARKET NEWS ...
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Infographic: 5 Must Have Ingredients for a Great Content Marketing Strategy

If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts to strategically manage content. What’s particularly striking about this is that the vast majority of organizations surveyed – 91% – used content marketing to sell their products. Where’s the disconnect? To help answer that question, I’ve collaborated with the folks at Oracle Marketing Cloud to create an infographic featuring 5 must-have ingredients for a great content marketing strategy. You can download the full infographic here. We could talk about the talent gap or the technology gap, but I believe that content marketing success really comes down to five basic ingredients:
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How to Make Positive Changes to Your Marketing Process

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever.Related: 8 Ways to Make Your Marketing Message Stand OutBut it can be an incredibly rewarding and lucrative job too -- if you know how to do it right. Unfortunately, most marketers focus on how to do more instead of how to be efficient and that’s why they keep making the same mistakes again and again.As a marketer, you need to focus on the things that it matters to say and make as much impact saying those things as possible..] Below are ...
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Digital Marketing News: Facebook’s Video Creation Kit, New Mary Meeker & Adobe Trends Reports, Google Buys Looker, & AV Studies

Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing
The highly-anticipated Internet Trends report for 2019 has been released, including data of interest to digital marketers. For more than 21 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report, this year weighing in at 333 pages. Social Media Today Voice Search Study: Factors Influencing Search Engine Rankings in 2019
20 percent of Android Google App searches now come from voice, and a new SEMrush study examines ranking factors including the importance of first-page placement and other facets of voice search. SEMrush Instagram Advertisers Can Now Promote Creators’ Organic Branded Content Posts as Ads
Instagram has begun offering a new branded content ad option that will allow ...
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Kraft Rebrands Ranch Dressing as ‘Salad Frosting’ to Trick Kids Into Eating Vegetables

Oh boy. June 13, 2019 2 min read A major corporation is urging parents to lie to their children.In what is decidedly not an April Fool's joke, the multibillion-dollar food conglomerate Kraft Heinz ($26 billion in sales in 2018) has launched a new product (but really, it's just ranch dressing) called Salad Frosting. The headline of the press release introducing this product is "Kraft Wants You to #LieLikeAParent.""Kraft is introducing Kraft Salad 'Frosting,' its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game," the release states.Related: Online Grocery Recommendations Are Lacking. 3 Young Entrepreneurs Have Created an AI-Powered Solution.This is ranch dressing we're talking about: the sweet, milky condiment that's 110 calories per two tablespoons. It ...
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Don’t Make These 3 Mistakes When Sending a Cold Email

Opinions expressed by Entrepreneur contributors are their own. Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective. Your buyer personas aren't crystal clear. The importance of targeting the right people when sending sales emails can’t be overstated. Drill down to find out who wants your product or services and who is willing to pay for it early on.You don't A/B test delivery time. The biggest mistake most people make is neglecting to recognize that timing plays a role in getting a response. Once you start A/B testing, you’re more likely to find and pick a right one.You're not using a signature. If you don't include a signature, your receiver might never know who ...
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