Weekend Favs July 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Clicks in Context: Audit your Google Ads to make sure there are no red flags that are causing them to pour away cash for zero return. This report immediately gives you PRACTICAL detail you can action and improve performance right away.
  • Plooto: Focus on strategy by simplifying your financial processes; pay, get paid, and manage your finance operations from ...
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B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new tool rollout. Social Media Today COVID-19’s Impact on the B2B Industry. B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts. eMarketer Google to pay some publishers for content; others dubious. Alphabet’s Google on Thursday took a step towards resolving its spat with publishers, saying it would pay some media groups in Australia, Brazil and Germany for high-quality content and expects ...
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How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The importance of video in today’s world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in 2015.Online viewing trends are a big part of this shift in marketers’ attitudes. A report from MediaPost estimates that the average internet user will watch 100 minutes of online video per day by 2021, resulting in growing online video that offset a decline in TV .All of this sounds great if you have a big film budget or a full-service marketing agency on your side ...
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Google Analytics for Small Businesses

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the ...
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How to Boost Sales When Consumers are Spending Less

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Know me before selling me; that’s what Americans expect from sales reps. In a , it’s critical to align with customer preferences to avoid losing sales to rivals. Competition is stiff, as people have less disposable incomes. A 2018 study by the Federal Reserve found that 40 percent of Americans can’t come up with $400 to pay for an emergency. And that’s before 40 million people were out of work virtually overnight.Here are tips to increase sales, even when the is in flux.A must do whatever it takes to serve customers wellBuyers are weary. They’ve been locked down, and many have to fight for jobs before unemployment benefits run ...
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5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine where I can ruin my blood pressure arguing with strangers. As a marketer, however, I wholeheartedly celebrate social media. Brands have never had such rich opportunities to interact with customers and potential customers. They’ve never been able to so easily display what the brand is about, what it stands for, and how it can bring value to people. This is especially important now that virtually all B2B business is done digitally and customers are using digital ...
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