5 Cold-Calling Myths That Keep Businesses in the Matrix

Opinions expressed by Entrepreneur contributors are their own. The Matrix film depicts a future in which reality, as perceived by most humans, is a false simulation created by sentient machines to pacify and subdue the human population, while their bodies' heat and electrical activity are used as an energy source.What does this have to do with cold calling?Unfortunately, most businesses believe in five common cold-calling myths that have trapped them in the matrix. In this virtual world, false ideas about prospecting techniques have been programmed into humans by machines. Entrepreneurs have been blinded to the truth about prospecting, and therefore, they believe cold calling is dead.Now businesses can free their minds from this cold-calling prison known as the matrix. Take the red pill to learn ...
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Weekend Favs October 23

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Proofhub – plan, collaborate, organize and deliver projects of all sizes, on time with one project planning software
  • Intrro – matches the best talent in your employees network so you can hire more from recommendations.
  • Creatorbase – access an ever-growing library of 300+ tools to help you create, monetize, grow & more
These are my weekend favs, I ...
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How Your Brand Should Invest in Athletes and the Future of the NIL Movement

Opinions expressed by Entrepreneur contributors are their own. In the days of Michael Jordan, the process of marketing was quite simple. A with the most money controlled the athlete, owned the delivery and created the opportunity. Strolling out lavish marketing campaigns through print, television and radio, opportunity was limited — until now.Fast forward to the era of Zion Williamson. Williamson just released his first signature shoe with the Jordan brand and after just being in the league a couple of years, his endorsements and popularity stem far beyond his short NBA career. You probably first heard of Williamson when he was demolishing kids in junior high. The rising youtube sensation had millions of followers and people talking, tweeting and buying into his greatness years ...
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Why Companies Want to Be Known as ‘The Brand That Cares’

Opinions expressed by Entrepreneur contributors are their own. In late September, McDonald’s decided to phase out their signature plastic Happy Meal toys in favor of new ones made with renewable, recycled or certified materials that, to quote the fast-food giant’s own words, “will result in a 90% reduction of fossil-fuel-based plastic” from the company. Around the same time, Apple announced it would be working on producing a new technology that helps detect depression by monitoring user data like mobility, physical activity and even sleep patterns.Seemingly, these two headlines have nothing in common, but if you have your pulse on the finger of the industry, you’ll know exactly where decisions like these originate — here’s a hint: They don’t come from kind-hearted CEOs.American life is ...
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Spend Less on Copywriting with This Efficient AI

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a competitive digital environment, every company is looking for an edge over the competition. So when the statistics show that 72 percent of marketers say content marketing increases engagement, it's important to pay attention. While creating a comprehensive content marketing plan takes significant time and financial investment, it doesn't have to be nearly as much as you think. With Peppertype.ai Content Generator, it's about as efficient and budget-friendly as it gets. Grab a starter plan on sale for just $149 (reg. $300). Pettertype.ai Peppertype.ai is a virtual ...
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3 Ways to Boost Your Personal Brand

Opinions expressed by Entrepreneur contributors are their own. We’ve all seen how powerful branding is — it can make us associate the color red with a certain soda maker or a swoosh with a specific shoe company. Crafting your own personal is your ticket to achieving a similar level of recognition (albeit on a smaller scale).Whether you’re a business owner trying to reach more clients or a professional hoping to further your career, a personal brand can help your name and face be associated with certain ideas, enabling you to tap into more opportunities or earn more business. But building and maintaining one is no easy task.Related: 8 Reasons a Powerful Personal Brand Will Make You SuccessfulThere are a few different ways to go ...
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