5 Ways Entrepreneurs Can Harness Social Audio

Opinions expressed by Entrepreneur contributors are their own. Social audio suddenly seems everywhere. According to Sensor Tower, which tracks the global app economy, social audio app installs rocketed to 20 million in the first four months of 2021. As a result, venture capitalists are flocking to the space; in April of this year, Andreessen Horowitz led a Series C funding round valuing Clubhouse (a voice-based social network) at $4 billion, though many are wary of the investment. Smaller startups with trendy names — including Wavve, Riffr, Spoon and Beams — are scrambling to grab market share before it’s gobbled up.These social audio apps have obvious appeal; much of the world has been in and out of quarantine for nearly two years now and we long ...
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Vegan Brands Are Swinging For Our Greatest Hope: Gen Z

Opinions expressed by Entrepreneur contributors are their own. Vegetarianism isn’t what it used to be, due in large part to kids these days. And for the sake of the world, that’s a good thing.Marketers, parents, teachers, and old fogies of all stripes have always balked at how different the youth are from their own generation. Gen Z has been no exception: though its youngest members are still in grade school, studies and op-eds have already begun making sweeping generalizations about the kids and young adults born between 1997 and 2012 or thereabouts. The kids are hella cool, boomerThat said, there are some fairly objective points that differentiate Gen Z from even their millennial older siblings. They’re a generation that has only ever experienced a world ...
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Persistent Power: Accelerate B2B Marketing Results by Working With Influencers in 2022

The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In an increasingly competitive landscape, the critical question many B2B marketers are asking is how to use the power of influence to genuinely connect with new, larger audiences. Discovering the biggest challenges B2B marketers face and how influencer marketing can address them and accelerate B2B marketing results is no small task. Developing effective strategies can be a daunting proposition. Key questions the savvy B2B marketers of ...
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How Subscription Services Are Changing Brand and Consumer Habits

Opinions expressed by Entrepreneur contributors are their own. In the past, we consumed products and services largely by purchasing them at shopping malls and supermarkets. These days, we live such busy lives that all we want is enough of the things we need for life to run smoothly. Subscription services fit that need so we never miss a beat, and it's why we’re currently seeing the model explode out in real-time.As with most things in life, there are positives and negatives to consider as we continue indulging these innovations.PositivesIntelligent data and financial stabilityHistorically, retailers captured consumer data through their tills at the moment of checkout using a Point of Sale system (POS). Brands could then look at the collected data and calculate the relative market ...
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Make Your Design Stand Out with VectorStyler

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you're growing your business, you have to lean heavily into marketing and branding. That means pumping money and energy into design. Great design, after all, sticks out from the crowd and captures the attention of your audience. Whether you're working on ads, social media posts, brochures, or practically anything else, you need the help of a tool like VectorStyler Professional Illustration Software. It's on sale for just $29 (reg. $95). StackCommerce VectorStyler is an advanced illustration and drawing software trusted by designers around the globe. With this ...
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How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business

Opinions expressed by Entrepreneur contributors are their own. Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector has grown, competition among its constituent businesses has increased, of course, but savvy digital marketing and its wide range of tools and tactics can give an edge, especially in conjunction with an overall strategy creates an outstanding customer experience.Put simply, digital marketing tactics can help increase awareness of your brand. Successful campaigns not only generate leads, they also drive qualified traffic to a website, meaning your products and services are seen by prospective customers who have ...
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