Weekend Favs April 4

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • SEO Heartbeat – Get automated reports on your website’s SEO health.
  • WFH Scheduler – Share tasks, define workspaces, and get the whole household on the same work from home page.
  • Fibery –Build a work management platform that fits your team’s needs and keeps you all on track.
These are my weekend favs, I would love to hear about ...
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Launching a New Site? Make Sure You Understand Digital ADA Compliance

Any business's online presence must comply with the Americans With Disabilities Act. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps.The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued ...
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3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here's how to not be one of them. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them. To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of ...
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Quarantined? Boost Your Social Proof With These 5 Strategies

We're all making the best of a bad situation, and that includes maintaining your brand's online presence. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Given the climate of the world right now, free time has become a more commonplace concept than usual for most corporations, small-business owners and entrepreneurs. But it can also be viewed as an opportunity to build influence with your network. If leveraged properly, your authority, or social proof, can act as a lifeline for your business — even during the most precarious circumstances. Here are five strategies you can activate today to extend its impact and hopefully help ease the quarantine blues.1. Tell engaging stories to your followers.Now is the perfect time to deviate ...
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Creative Marketing to Promote Your Business NOW in Uncertain Times

International Marketing Expert, Debbie Allen will motivate you to get creative with your marketing and promotion today to continue to grow your business tomorrow. Discover how to be pro-active and seek-out opportunities with innovative marketing and promotion to keep existing customers loyal, build stronger business relationships and community partnerships. Uncover new ways to give back to your community, build stronger business partnerships, and produce value-add opportunities to your customers to gain loyalty during challenging times. Debbie Allen’s decades of entrepreneurial wisdom and business building experience have allowed her to successfully mentor a diverse group of small business owners, entrepreneurs and franchise owners in growing their companies. Her years of expertise comes from building and selling numerous highly successful companies of her own since the age ...
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Buyer Personas: What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who's purchasing your products. April 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. If you've spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough understanding of what a buyer persona is and how to build one is one of the most important aspects of building a successful brand, period. So what do people mean when they talk about buyer personas?Personas Are CharactersBest-selling authors have nothing on marketers when it comes to creating characters. Buyer personas are fictional people created to represent certain groups of customers that allow companies to get a deeper understanding of the people buying their ...
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