6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more? September 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. 'Tis the season for online shopping. Well, not quite yet, but it’ll be here before you know it. In fact, according to CPC Strategy’s survey results, 35.5 percent of shoppers surveyed planned on starting their holiday gift shopping before Thanksgiving. That’s why you need to start putting together your holiday marketing plan now. Related: The 6 Musts of a Successful Holiday Marketing Campaign As soon as autumn hits, shoppers are bombarded with stunning holiday advertising and jaw-dropping deals from companies that will be fighting for their attention during that ...
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5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return. Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way. I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a ...
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Will Facebook Advertising Survive After the Cambridge Analytica Scandal?

Behavioral marketing will be a key player now. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as well as its consumer reliability adequately. But will it be enough? We are all aware that Facebook is a company whose revenue derives from advertising, and it looks for ways to grow and engage users by creating attractive and innovative advertising solutions in hopes to gain more market share from other online giants like Google and Bing. Related: 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation Facebook removes hundreds of targeting options to ...
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How to Add Sales to Each Stage of the Customer Journey

When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of their relationship with their customers as a linear one. Instead, people have the opportunity to interact with your brand in a wide variety of ways: on your website, in-person, over the phone, via email, in Google search, or on social media. And they go through different phases, from just coming to know of your product to (hopefully, eventually) being a return customer who refers others to your business. The sum of all these interactions with your brand is what we call the customer journey. Because ...
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This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business

Staying new is one of the biggest challenges for businesses looking for longevity. September 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it to be challenging to stay new and fresh within the changing digital marketing age, but has navigated the issues usefully to keep Agency H5 relevant after 18 years in the business. Click play to find out what core value Henson considers to be most important to her and her business and what it has done for the success of Agency H5. Related: Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology Entrepreneur Network is ...
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3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I first started my business, I was so uncomfortable about marketing myself and putting myself out there. For most of us, that’s not something we were raised to do or taught in school. Many of us are taught the opposite. These days, I see many of my clients struggling with this same challenge. They aren’t sure what to say when asked, “What do you do?” Or they’re afraid to go out and market their product or services. They’re afraid they don’t have enough experience, or are not an expert and people won’t want to hire ...
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