How to Navigate Domain Name Disputes

January 27, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. are a peculiar property: Prices can range from the typical X.99-dollars-a-year deals offered by registrars still available on the market and up to staggering amounts for highly wanted addresses which are typically held by entities that well-understand their value and price them accordingly.The value of these titles derives from the commonness of their words and the reputation that such monikers, or similar ones, have acquired. The domain’s human reputation (how users perceive the title) and algorithmic reputation (how search engines value it) require time, money and hard work to acquire.Owners of reputable names are rightly concerned about similar ones in use, due to their potential of diluting the reputation ...
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Growing Your Business With Integrity and Kindness

Marketing Podcast with Sarah Santacroce In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution Questions I ask Sarah Santacroce:
  • What are some of your favorite ways that marketing is broken?
  • Some people fall prey to copying what they see. A perfect example – you had a LinkedIn consulting business, and I get 10-12 pitches a day that are very similar on LinkedIn. So what do you say to the person who falls prey to that ...
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5 Ways to Humanize Your B2B Content Marketing – And Why It Matters

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were a unique species of creature that operated without emotion and wanted the driest content possible. Now we’re talking about how we need to “humanize” B2B content. And doesn’t that sound like some kind of filter you run your content through after you make it? I picture something that looks like a fax machine, where you load the content in the top, and push a big red button marked “HUMANIZE.” “We’re ...
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3 Ways to Become a Purpose-Driven Company

The co-founder of a social impact marketing agency shares tips for leaders to be more purposeful in their business practices. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Afdhel Aziz is the co-founder of Conspiracy of Love, a global purpose consultancy. He works with companies like Adidas, REO, Red Bull and Microsoft, helping them understand how to do more good in the world. “We do this by helping them discover their purpose, the higher-order reason they exist, and designing purpose-driven initiatives which allow them to go into the world to do some good, either through new products, ...
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These Are 10 Brands That Won’t Air Commercials During Super Bowl LV

January 26, 2021 4 min read What's a Super Bowl without the commercials? We won't find out in 2021, but major brands like Coca-Cola, Ford and Budweiser will sit out this year's Big Game. “With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost” for certain marketing categories, Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public Communications, told Variety.A 30-second spot in Super Bowl LV costs advertisers $5.5 million, and brands are rightly concerned about the optics of spending that much when the country is facing the ongoing coronavirus pandemic and racial, political and social unrest. CBS, which will air the showdown between the Kansas City ...
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Selling Online? Here Are 4 Things You Need to Know About SEO.

January 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But , much like the internet it runs on, is constantly evolving. Keeping up with all the new rules, strategies and best practices can be a job in itself. If you’re not in a position to hire an SEO expert, follow these expert tips to boost your position in the rankings.1. Realize that SEO is about more than just keywordsWhile SEO does focus on keywords, traffic and how well your site is ranking, it’s concerned with much more than that. SEO is about creating ...
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