5 Reasons Why Businesses Should Invest in Google AdWords

Bid strategically on keywords that can convert for your business. September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner or marketer, there's no worse feeling than the sound of crickets. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. Related: Use This Google AdWords Hack to Lower Costs and Increase Leads I recently read a ridiculous article that stated you shouldn't use AdWords for the following reasons:
  1. You pay for clicks.
  2. It's hard to compete with big companies.
  3. You have a limited number of characters.
  4. Mistakes can cost you dearly.
  5. It doesn't fit your niche.
I'm going to explain to you why ...
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Pitching 101: Reaching Out to the Media and Getting Them to Bite

Increase your success with the press by following this advice on pitching your business story. September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jessica Abo’s book Unfiltered: How to Be as Happy as You Look on Social Media. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound After spending so many years reading pitches from publicists, I can tell you there’s a right way and a wrong way to pitch. To help you get the coverage you’re looking for, I asked Jason Feifer, the editor-in-chief of Entrepreneur magazine, to share his thoughts on the subject. Jason started as a community newspaper reporter and has worked as an editor for Boston ...
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Transcript of Letting Go of Perfection in Order to Achieve Your Goals

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Would you consider yourself a protectionist? I certainly would not consider myself a traditional protectionist, but I wonder if there’s times when viewing my view of the world through other people’s lens has cost me, has held me back, has stopped me from doing what I was meant to do In this episode of The Duct Tape Marketing podcast we visit with Petra Kolber, she’s the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy. I think you better check it out. Stuff like payroll and benefits are hard. That’s why I switched to Gusto and to ...
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Letting Go of Perfection in Order to Achieve Your Goals

Marketing Podcast with Petra Kolber
Podcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience in the fitness industry, Kolber has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman. She has choreographed and starred in over 100 fitness videos, and has served as a consultant to companies like Reebok, Adidas, Gatorade, and Health Magazine. She is also a highly sought-after speaker, whose practical techniques leave audiences with the tools they need to implement positive changes in their lives. Kolber is the author of The Perfection Detox: Tame Your ...
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Why Marketers Are Disenchanted with SEO

Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required part of their digital marketing mix — well, some of us at least. Many thought leaders, marketers, and brands have speculated that SEO is dead, but we’d argue that it most certainly isn’t. Rather, it’s being reborn. However, it appears to be fading as a core digital and content marketing strategy. Why? There’s no one answer. Instead, multiple challenges and frustrations have fused to create disenchantment with the practice. The Current Sitch While HubSpot’s State of Inbound 2018 report indicates that 61% of marketers say improving SEO and growing their organic presence is their top ...
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6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet

When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more? September 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. 'Tis the season for online shopping. Well, not quite yet, but it’ll be here before you know it. In fact, according to CPC Strategy’s survey results, 35.5 percent of shoppers surveyed planned on starting their holiday gift shopping before Thanksgiving. That’s why you need to start putting together your holiday marketing plan now. Related: The 6 Musts of a Successful Holiday Marketing Campaign As soon as autumn hits, shoppers are bombarded with stunning holiday advertising and jaw-dropping deals from companies that will be fighting for their attention during that ...
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