This is the key for your business to be successful selling online

April 19, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on Alto Nivel
Having a website, good photos, sending the product, logistics, a payment system, marketing and other issues have had to face small and medium-sized companies (SMEs) at once if they wanted to survive during the health emergency that caused the closure. businesses , of which many did not reopen. In the last 17 months, in Mexico 1 million 10 thousand 857 businesses 'died' , while in the same period 619 thousand 443 were born. That is, for each business that was born, 1.63 died, according to the Study on Business Demography 2020 (EDN) of the ...
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How to Turn Prospects into Customers with Your Landing Page

February 23, 2016 9 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir reveal how to create a landing page that will increase your conversion rate. We're sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should ...
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9 Questions to Ask When Hiring a B2B Influencer Marketing Agency

Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. There are a growing number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers. At the same time, the pandemic has had its effect on marketing budgets and one of the trends over the past year that has stuck is the need for greater accountability and demonstration of ROI for marketing investments. While research shows that 96% of B2B marketers that engage influencers consider their program to be successful, 60% of marketers overall do not feel they have the skills or expertise in-house to execute on influencer programs. The contrast of confidence and opportunity to the lack of ...
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Weekend Favs April 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Headers.me– Create matching cover images for the social media platforms you love without the need of any complex design tools or templates.
  • Getkeywords.io -Move ahead from keyword research to complete market analysis with 100k locations & 45 languages around the world for Local SEO.
  • Flowrite– Flowrite turns words into ready-to-send emails, messages, and posts in your personal style. It’s ...
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3 Presentations You Can Automate to Reach More People

July 26, 2017 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from and Dustin Mathews’ book No BS Guide to Powerful Presentations. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use code CAREER2021 through 4/17/21.There’s no limit to the types of events you can create. Do you want more leads? You can automate it. Do you want more ? You can generate them daily. Do you want to deliver paid content on autopilot? Done. Bonuses? Great.Related: 2 Secrets About Online Media PresentationsLet’s look closer at three different case studies: a strategy session close, a direct ...
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Content Marketing Made Easy With Airtable

Marketing Podcast with Margaret Jones In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. Margaret is a former journalist and currently head of content at Airtable, an organization that builds itself as a low code work management platform. Key Takeaway: Airtable has spread like wildfire through organizations both big and small. The app takes the best aspects of spreadsheets and databases and puts them together. Airtable does something different for everyone. For some people, it’s a CRM. For some people, it’s a content production calendar. For some people, it’s the way that they manage their entire business. In this episode, Airtable’s first-ever content lead, Margaret Jones, joins me as we discuss what impact Airtable has had on her role as a ...
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