Your Competitive Advantage Is Not Your Product — It’s Your Story

February 21, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite's Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand’s image, you have to be not just different but original. They also discussed how companies need to be at the forefront of the marketplace and how they can achieve that by controlling the narrative, especially when looking to restore their image. Related: Are People Born Leaders? MARKET NEWS ...
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How to Promote Your Mobile App for Free

There are a number of options for marketing your app for free, as well as advertising on a small budget. February 21, 2018 6 min read This story originally appeared on Bizness Apps
App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional experience, but if they don’t know about the app, they won’t be able to take advantage of its benefits.  However, more often than not, small businesses don’t have sufficient budget for elaborate app promotion. So is it possible to acquire and engage users, as well as gain new customers, without having to spend a lot? Let’s review the possibilities: 1. Use ...
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6 Keys to Email Marketing Success

Use these smart strategies to improve your email success. February 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Run-of-the-mill advertisers have little respect for the personal nature of email. But smart email marketers know how to talk to their customer as individuals. Here are six ways to do just that. 1. A “From” Field That Shows You’re a Real Person Consider the different impressions these “from” lines create:
  • Bill Kastl
  • William Kastl
  • William D. Kastl, Nakatomi Corporation
  • Nakatomi Sales Department
  • Bill Kastl, Nakatomi Sales
You want your ...
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How to Grow Your Marketing Agency to 7 Figures

Eric Siu's tips on developing your own agency. February 21, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you're stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space. It takes a ton of work to start an ad agency, and many people never get to the stage where they are returning consistent profits. That's why Entrepreneuer Network partner Eric Siu uses this video to uncover his top strategies on entrepreneurship in general and how to build a marketing company from the ground up. Click play to learn more and start growing your own agency. Related: These 3 Marketing Mistakes Are Crushing Your Business Entrepreneur ...
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In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. We received a piece of mail at our house addressed to Lucy Nelson. It was a credit card offer from one of the industry’s heavy hitters. Nothing out of the norm so far, right? Here’s the problem: Lucy was no longer alive. And the bigger problem: Lucy was not a human. She was our dog. As it turns out, my older brother had been cited by an officer at a ...
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How to Remove Writers Block and Come Up with Awesome Content Ideas

Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right there with you. Anybody who produces content has fallen into a writer’s rut or mental block with the direction they want to take (ironically, I had that issue with this post). So, how do you overcome this? Below I’ve listed some advice on overcoming writer’s block as well as how to develop additional content ideas once you’ve done so. Removing writer’s block Take a break and go outside Seems simple ...
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