Marketing Podcast with Russ Ruffino

In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want.

Key Takeaway:

If you’re looking for some serious advice on how to attract high-paying clients and not sure where to start, Russ Ruffino—the mastermind behind Inc. 500 company Clients on Demand joins me to share exactly what it takes to appeal to (and secure) your ideal client at just the right price. He’s sharing the expert tips that could change everything about how you do business.

Questions I ask Russ Ruffino:

• [1:30] Could you tell us more about your story?
• [5:08] What are the mistakes people in the industry (coaches, consultants, small agencies) are typically making when they come to you?
• [7:32] What has to be in place in order for people to want to pay you twice as much?
• [12:08] What does it take though to build trust?
• [14:43] Do you absolutely need to have a niche?
• [15:35] Let’s talk a little bit about your client attraction system – is there an approach that you think for selling high-ticket items is the way to go right now?
• [19:36] Let’s say I’m a management consultant – do you feel like this approach can work for somebody that’s doing high ticket but maybe one-on-one or not necessarily the traditional coaching industry?
• [21:55] Where can people find out more about the work that you’re doing and more about you?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

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