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Business Resource Library

5 Lessons on Writing Sales Proposals Gleaned From the Competition for Amazon’s New Headquarters

Every sales organization and entrepreneur needs to know how to write winning sales proposals and respond to requests for proposal (RFPs). Amazon recently launched perhaps the biggest RFP in history when it announced that they are seeking a location for a new 2nd Amazon headquarters which will be home to 50,000 jobs.Cities and economic development authorities across the U.S. are breaking...

How to Market Yourself Like an Artist

Musicians and actors seem to change their persona or stylistic choices almost overnight. One bad album release or a terrible film doesn't appear to make or break their careers. It's almost as if they reinvent themselves and try again -- a complete "do-over."Fans' willingness to go along with a new look or sound might have something to do with the way...

Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.

Content is king, it's unlikely to be dethroned any time soon. It's simply too effective to reach new audiences and engage with potential clients. While no one questions content's power as a marketing tool, creating, finding or curating material can pose unique challenges. Sourcing the images and video needed to support all that content marketing and advertising brings its own costs...

5 Ways to Grow and Build Trust

From your creditors to your employees, good business relationships are built on trust. Can the people who depend on you, confidently rely on you to treat them fairly? Once you have proven your dependability, they will make allowances for you and extend their level cooperation. This is essential to your business success.How much will you save on loan interest with...

Weekend Favs November 11

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took...

U.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That.

This week, quirky online retailer ThinkGeek is busily preparing for the world’s biggest shopping event. But that event isn’t Black Friday, Cyber Monday or related in any way to the December holidays most U.S. shoppers traditionally shop for this time of year.Instead, ThinkGeek is prepping for Singles’ Day, a Chinese holiday held each year on Nov. 11 which encourages singles...

Tour the Leash-Optional Offices of Bark + Co.

At their newly expanded offices in Chinatown, Manhattan, Bark, the makers of the toy and treat subscription package BarkBox, like to bring their dogs to work. The three open-plan floors are dotted with fun yet functional accents for both people and canines to enjoy, resulting in an office inspired everyday by the animals they love. Related: Tour the Clever, Multi-Purpose Office...