Pay Attention to This to Make Your PR More Effective Than Ever Before

August 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Public relations is a powerful tool if you’re looking to reach more people with your message, product or expertise. If you’re looking for volume, then public relations is the fastest way to get your message out to millions of people with just one piece of content. Once you’re featured in the press, your credibility will automatically soar, and you’ll be seen as an expert in your industry. From a reputation perspective, getting featured in the press can be a game changer for your business as you’re positioned as someone with authority and influence.But before you even think about your PR strategy, there’s something you need to be nailing first: the customer ...
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Free Webinar | August 26: Six Steps to Building Influencer Marketing Campaigns

Discover how to successfully incorporate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now! Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 3, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has emerged as one of the more effective marketing channels in today's ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. In this webinar, Jason Falls, author of the book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns. You'll learn the tactical ...
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5 Olympic Lessons for Marketing Project Managers

Shattered world records. Nail-biting competition. Limitless sportsmanship. The Olympic Games are a sight to behold. via GIPHY While we had to wait a little longer for the 2020 Tokyo Olympics, they’re still captivating audiences with competition that pushes the limits of athletes and of humans. As a long-time spectator of the games, however, I’ve found that some of the most memorable Olympic moments hold real-life lessons and even happen outside of the competition floor. Already at these Olympic Games, I’ve taken note of several moments that are unforgettable in life and in work. Especially as a marketing project manager, where we often have to coach our team members, I’ve learned several lessons from the first week of competition. To learn what those lessons are and ...
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