3 Laws for Attracting New Clients

Follow these guidelines, and you can finally stop spending so much on ads. January 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packages and your churn rate. As entrepreneur Melyssa Griffin says, “Getting clients can be one of the most difficult and anxiety-inducing struggles for a business owner.”So, what if there were "laws" for attracting clients that worked every time? Perhaps if you stayed ahead of the curve and instituted practices that would bring clients to you regularly, you wouldn’t have to scramble to invest in ads the next time you feel low on clients. With that in ...
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How I Started a University Speaking Tour to Promote My Book

A six-step plan for any published entrepreneur. January 23, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When my second book came out last year, I took the promotional route a bit differently and launched a university speaking tour. Over the course of the 2018-'19 school year, I visited dozens of colleges across the continental United States, including Harvard, Yale and the University of Michigan. I met hundreds of students and sold hundreds of book, and if I could do it, you certainly can, too.My thought process was all about exposure. I knew that college students (having been one of them just one year prior) were open to learning tactical tools that could help them in the real world or otherwise ...
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Building Stronger Connections with Colleagues and Clients

Marketing Podcast with Melanie Katzman
Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Dr. Melanie Katzman, founder of Katzman Consulting and the author of Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work. Dr. Katzman is both a clinical psychologist and a business consultant, and she’s always seen a lot of overlap between the challenges her clients face in both arenas. Everyone wants to feel heard, build connection, and find meaning in their life and work. And the way that we communicate with one another can have a huge influence on the way we feel about our self-worth and our place in our personal and work lives. In her newest book, she presents readers with 52 clear ...
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