B2B Marketing News: B2B Email Study, Marketing Leadership Gaps, Digital Ad Spend Surges, & High-Quality Creative Drives Brand Trust

The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according to recently-released survey data, which also showed that by early 2022 some 40 percent of marketers expect to restore their marketing spending to regular levels, with 25 percent doing so in early 2021. MediaPost Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
85 percent of U.S. adult consumers in a recent survey said that well-designed ads help build brand trust, while 64 percent said that brands with poor creative design were less trsutworthy, according to the Celta survey. MarketingCharts B2B Content Marketers Get Higher Salaries, ...
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Why referrals from friends are still key in the digital world

April 15, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Last year, just as the pandemic was about to start , I took on the role of CEO of a technology platform of brand ambassadors and influencers: VoxFeed . As I had no experience in the world of digital marketing, I immediately set out to investigate this by interviewing brand managers, agencies, among other experts in order to get an idea of how the market works. I immediately realized something strange. No one seemed able or willing to explain what the real return on their investment was in their digital marketing campaigns. I ...
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The Marketing Challenges of Finding New Franchises

Many young brands make the mistake of taking the approach that more is better. Find Your Ideal Franchise Complete our short franchise quiz to discover the franchise that’s right for you. Take Quiz April 15, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Franchise Bible: How to Buy a Franchise or Franchise Your Own , Ninth Edition, which will be released April 20 through Entrepreneur Press. Pre-order now via Amazon | Barnes & Noble | IndieBound | Bookshop.Anyone familiar with the franchise industry knows that one of the most coveted acquisitions for a is a new franchisee. Paramount to the success and growth of a brand, franchisees represent the foundation, adding breadth ...
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