The B2B Marketer’s Journey To Experiential Content at #B2BMX

What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. What makes them memorable? That question drove an intriguing presentation at B2B Marketing Exchange, led by four expert marketers: Short answer: What makes experiences different and memorable is if they’re really good… or really bad. Anything in the middle tends to blur together in our recollection. Only the extremes stand out. “What makes experiences different and memorable is if they’re really good… or really bad. Anything in the middle tends to blur together in our ...
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Leveraging Thought Leadership – The Self-Reliant Entrepreneur

John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur.Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant Entrepreneur is much more of a spiritual why-to for entrepreneurs who are looking to shift their mindset and find meaning in their work and life. Jantsch shares his experience of writing this new book and having to market the book (as a marketer) beyond the bounds of the industry he’s most closely tied to. While it certainly represented a risk, as he could have alienated his core tribe, Jantsch feels passionately about the link between your business ...
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Focusing on Gratitude to Build Relationships

Marketing Podcast with Chris Schembra
Podcast Transcript My guest on this episode of the Duct Tape Marketing Podcast is Chris Schembra. He’s the founder of the 7:47 Club and the author of Gratitude and Pasta: The Secret Sauce for Human Connection. Schembra began his career as a Broadway producer, but after returning from a business trip to Europe, he found himself missing true fulfillment from his work in the theater world. He started out on a quest to build deeper connections for himself, and along the way discovered the important link between gratitude and forging interpersonal connections. It’s what led him to found the 7:47 Club, where he helps organizations show appreciation for their clients, colleagues, and partners through their signature dinner series. His book, Gratitude ...
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