5 Ways Small Business Owners Can Embrace Rapid Digital Change to Get Closer to Their Customers

Opinions expressed by Entrepreneur contributors are their own. Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time.A joint study by Boston Consulting Group and Google found that digital leaders (i.e., firms that achieve the greatest success in scaling digital solutions) have three factors in common. These include top-down alignment starting with the C-suite, connecting technical capabilities to data and leveraging customers' "always-on" expectations.The study examined 2,000 global companies, but there are a number of lessons small and medium-sized businesses can learn from these findings as well. Below are ...
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Why E-Commerce Businesses Need to Rethink Their Channel Strategy

Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better.For small businesses in today’s competitive marketplace, meeting these expectations of seamless omnichannel services can bring great rewards, including higher customer engagement, retention and purchase rates. To diversify your traffic sources and sell on multiple channels, a good channel strategy has become essential for any e-commerce business.Why a channel strategy is necessaryA handful of powerful companies dominate the internet today. While offering access to massive audiences, merchants must diversify so as not to be tied to any single platform. Between their constant ...
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5 Things You Need to Build a Powerful Brand in 2022

Opinions expressed by Entrepreneur contributors are their own. Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project.Branding is literally what gives you a name or a label, what characterizes you or your project and separates it from others, and what makes you stand out. That's why any marketer will value branding enormously, because it matters what words and messages you use to describe what you're trying to sell.But now, in 2022, things are still changing at a rapid pace. So what are the five things you need to know to build a powerful brand?1. DefinitionThe first step is to look inward ...
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