Charles Barkley Still Doesn’t Want to Be Your Role Model

Opinions expressed by Entrepreneur contributors are their own. You don't have to be an fan to recognize . Indeed, Sir Charles doesn't need the pretext of a ring to be the people's champion: Between his past as an athlete, his present titles of entertainer, ad man du jour and an indespensible ingredient within TNT's award-winning Inside the NBA — he is as likable as he is brutally honest. redmontdistilling.com When pressed on the differences a young Barkley received off the court compared to today's professional athlete, during a recent sit down with Entrepreneur, the always-forward former forward bristled at the lack of focus with many talented pros."Guys, you're already making so much money playing ; you don't have to jump at every dime ...
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It’s a Trap! Watch Out for These Common Advertising Mistakes

Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful . Google Ads can generate immense traffic to your product — if done correctly. Whether you're just getting familiar with your Google Ads account or have a history with Google Ads campaigns, avoid the following mistakes to optimize your returns.Mistake #1: Using the wrong keyword match typesOne of the most critical areas of Google Ads is keywords, which are the search words or phrases that match up with your ads. There are three subcategories of keyword match types: broad, , and exact.Many advertisers only use broad match keywords, which means your ads will show up on searches that relate to your keyword ...
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Why the Automotive Industry Needs a More Unique Approach to Marketing

Opinions expressed by Entrepreneur contributors are their own. With car swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all having unique needs, automotive marketing cannot be approached with a cut-and-paste campaign.The flaw in current marketing effortsThere is a clear disconnect between dealers and larger automotive organizations. This lack of synergy results in intra- competition between vehicle manufacturers and dealership owners. Vehicle manufacturers are investing millions in marketing campaigns that, although aimed at selling their vehicles, ultimately end up sending the customer to an individual dealer. The dealer, in turn, ...
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