Are You Ready to Start With Paid Media? Here’s What You Need to Know.

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people. For some, dipping their toes into paid media is intimadating, however, with understanding ...
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3 Strategies For Business Communication During Crisis

Business communication has always been important, but it is doubly important in crises. July 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. has always been a crucial element of operations, regardless of the size or location of the company in question. Being able to communicate effective is crucial to defining a and putting the best foot forward with customers. When done effectively, business communication can boost a company’s products and services to immense profitability, or sink the company, if done poorly.Business communication in normal times is very different from business communication in times of crisis. The stakes are higher, and leaders must execute their communication efforts perfectly. Here are a few strategies you can employ to do ...
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Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched.But, like any crisis, there are lessons to be learned. In the world we had to rethink employee communications, crisis strategies, technology capabilities, messaging, external communications, new business strategies and business operations – all practically overnight. We had to have all-hands-on-deck and we had to take an honest look at what was in place, what was missing, and what we had, but was no longer relevant. We had to take a solid look at what happened and where we ...
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