5 Building Blocks to Create Compelling Marketing Messages

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent any time researching marketing messages, you already know that there is an overwhelming amount of information at your disposal, and for good reason. Your message is what introduces your service to the world, and you may only have one chance to get it right with your potential clients before they move on to the next thing. But before you fall down the rabbit hole full of marketing “quick tips,” you should know that a marketing message is only as good as its foundation. You can simplify the process when you understand the following five steps and use them as the building blocks to create compelling marketing messages for your business. Related: 10 Marketing Strategies ...
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Cutting Through The Noise With Relationship-Driven Outreach

Agency Spark Podcast with Dan Englander The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In ...
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The Experience This! Show – The Ultimate Marketing Engine

This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day.You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business. 1. I’ll Be Back – by Shep Hyken 2. Get Different – by Mike Michalowicz 3. The Ultimate Marketing Engine – by me, John Jantsch In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine. People want to be members instead of customers. By focusing on making people feel like members, I show how you ...
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