2021: The Year of the Customer

January 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the .One thing is sure: As unpredictable as 2020 turned out, there is a proverbial light at the end of the tunnel heading into . The opportunities for a completely evolved approach to marketing are, all hyperbole aside, endless. 2021 is the year of the customer.Related: Is Your Business ...
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Why Your First 1,000 Customers Are Your Most Important

How do you take a product to market? Watch as VC Jesse Draper coaches a first-time founder, and explains how to do digital marketing on the cheap. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 21, 2021 2 min read You’ve built a product, and now you want to bring it to the masses.To find out why, we set up an unusual consulting session between a ready-to-launch entrepreneur and a high-profile investor—and filmed it so you can benefit too.Jesse Forte has built a new oral care line called Flawless Forte, but isn’t sure how to start marketing it. We connected him with venture capitalist Jesse Draper, founding partner of Halogen ...
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5 Ecommerce Marketing Strategies That You Should Try This Year

January 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. was founded in 1995 in ’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the that started as a mere bookstore turned into a multinational company, started selling almost everything, and eventually became the biggest name in the entire ecommerce industry. But how did Amazon go from zero to hero?Well, there’s certainly no single answer - it’s a blend of innovation, vision, hard work, and in-depth marketing.No matter if you’re just starting out or running a well-established company in the ecommerce space, it’s imperative to stay up to date with the latest marketing trends that are going to help you ...
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