Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future
B2B Content Promotion in 2023: Channel and Format Trends [Report]
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs “Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
48 percent ...
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs “Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
48 percent ...
AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding
Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can't replicate the genuine human touch, it's emerging as a powerful tool to forge authentic connections with consumers.In the competitive business landscape, companies of all sizes are looking for opportunities to work smarter, faster and better than the competition. An increasing number of AI tools can assist with branding and reputation management, but the overwhelming number of options leaves many falling short.Related: How AI is Forcing Marketers to Reinvent the Industry The human connection beyond the algorithmThe first and most important step is to understand AI as an assistive technology, not a replacement for human ...
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness but also because of its cost efficiency.Customers' trust in your brand is today's most efficient currency, which cannot be achieved only through traditional channels and marketing campaigns. Customers' decisions to choose one product over another are largely influenced by the authenticity of messaging and associated products – and here, content still remains king.Our own research based on the companies' dataset (these calculations were made based on an internal dataset of ...
