Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write (and fun for kids to read), so as soon as I got home, I ran straight to my computer and got right down to…doing nothing.Then 15 years later, a global pandemic hit and I was out of shows to stream on Netflix. That idea was still bouncing around, so I finally started typing and doodling. The result is a book I wrote and illustrated called Wendell the Werewolf, a funny (hopefully) adventure filled with gross-out jokes and other silly stuff.Like many authors who find themselves typing the words "The End," I sat back satisfied, thrilled ...
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It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI. But as content marketers we have to tread carefully: to paraphrase the old proverb, an opportunity is just a crisis waiting to happen. We need to make sure we are giving our readers what they want, because if we don’t, they’ll look elsewhere — and they might not come back. And we don’t have to look far to know we can’t take our audiences for granted. The wild and frankly erratic moment happening in the world of social media has seen participation and engagement on social channels drop significantly. All ...
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Opinions expressed by Entrepreneur contributors are their own. Today's digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies.With first-party data in hand, small business owners have access to valuable consumer preferences, which they can utilize when planning engagement activities or launching new products/services. Additionally, using this form of data helps build a clear view of customers' journeys while creating personalized experiences at every touchpoint along the way — without spending huge amounts of money on expensive market research tools. Related: In the Fight for Privacy, Web Cookies Are Disappearing. Here's What That Means for Your Company's Advertising Strategy.Get your ...
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