How to Establish a Sustainable Corporate Strategy That’s Good for Business

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Sustainability is a very important concept today. From individuals and corporate bodies to multinational organizations, there’s a drive to reduce the negative impact of our activities on the environment, places and people around the world. There’s the moral aspect to this, which is that companies want to do good while doing , but there’s also the profit motive. Several studies have shown that being identified as a sustainable attracts customers to a business, and thus improves the bottom line.Either way, setting out a sustainability for your business is no longer optional. As with all strategies though, the plan is not nearly as important as the implementation, which is why ...
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Networking Reimagined With Plain Sight Founder James Chapman

Marketing Podcast with James Chapman In this episode of the Duct Tape Marketing Podcast, I interview James Chapman. James is the Founder & CEO of Plain Sight, a localized, social networking platform that connects people with the type of people you’re looking for both online and in physical spaces. Key Takeaway: The traditional way of networking is often random, awkward, and transactional. Plain Sight is the future of work connections. It’s a social networking platform that helps people grow their network with relevant connections based on their skills, goals, and interests. In this episode, James Chapman and I discuss the problems with the traditional methods of networking and how Plain Sight aims to solve the existing drawbacks that other virtual and social media platforms have ...
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Why Every Entrepreneur Should Build Their Own Marketing Agency

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. does more than just boost a company’s sales and entice customers to buy products or services. Through marketing, a can build and maintain its reputation while also creating a connection with its customers since it provides updates and other information to keep the public interested in the . Marketing also provides insight about a business, what works or what doesn’t, thus allowing the team to make informed decisions to help improve the business according to the data collected. These are only some of the reasons why marketing is an important aspect to have and develop in any business. And these benefits and responsibilities are why many people are looking ...
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