In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps companies keep their customers. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. His First 100 Days methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits.
His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, offers a proven framework for increasing employees retention, engagement, and in the process, profits.
Shockingly, almost half of the new employees quit before the 100-day anniversary, which is devastating to businesses, operationally, economically, and also emotionally. To make the experience remarkable, companies should focus on the employee journey from the first day on the job. A new employee’s first-day experience should be welcoming and inclusive, and companies should assign someone to be responsible for the entire journey from the first time the employee hears about the business until they’re up and running a hundred days later. By doing so, retention numbers can significantly improve.
It’s important to create meaningful relationships with the people of our organization to connect with them and understand that their personal lives are as important as their professional lives and may have an impact on the way they develop at the workplace. The main takeaway is to know that we have humans who work at our company and celebrate them for their humanity, not their product.
Questions I ask Joey Coleman:
- [02:42] what’s the real cost of employee turnover?
- [04:04] People talk about this crazy buyer’s and seller’s market. We are kind of in an employee’s market right now, aren’t we?
- [05:47] How have you structured the employee journey throughout this book?
- [11:05] What are some fun things we’re gonna encounter as actual intentional actions that companies could take?
- [11:56] Where do you fall on the need for kinda long-term advertising and short-term advertising?
- [16:11] After the first 100 days, how do you put more fun in to retain people?
- [17:53] I can hear some listeners out there going, well, that’s none of my business to know about your employee’s lives after they leave the office, what can you say about that?
- [20:39] How do you take that you’ve got this great culture that you’ve built, and make sure that people who are your customers are experiencing that?
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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