Marketing

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging.  But data-driven marketers are up forRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ruth, an esteemed expert in mentorship and leadership development. Ruth is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature,Read More

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single tim: Steve Jobs’ Apple. Like countless startups today, Steve Jobs began his journey in a garage with little moreRead More

Opinions expressed by Entrepreneur contributors are their own. In parts 1 and 2 of this article series, we introduced Steve Jobs’ concept of brand bank accounts and what it means for startups and small businesses. We also talked about how to ensure making consistent deposits in your brand bank account.Read More

Opinions expressed by Entrepreneur contributors are their own. In the first article in this series, we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet powerful idea to help startup founders and small business owners build trust with customers andRead More

Opinions expressed by Entrepreneur contributors are their own. Purchasing a new home is the biggest financial transaction most people make in their lifetime. Deals are closed with the help of legal professionals following significant research and due diligence. Still, real estate transactions are based on trust between clients and realRead More

Opinions expressed by Entrepreneur contributors are their own. Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. Furthermore, aRead More

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step.  This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues that may be impeding your visibility and uncovering opportunities toRead More