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How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively
Opinions expressed by Entrepreneur contributors are their own. In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And all thisRead More
What Makes a B2B SEO Content Strategy Unique?
TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. But we also fully recognize the enduring factors that distinguish successfulRead More
4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications
Opinions expressed by Entrepreneur contributors are their own. Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparencyRead More
Revive Your Content Strategy With These 7 Powerful Techniques
Opinions expressed by Entrepreneur contributors are their own. There’s a new kid on the block in the inbound marketing space. While practically every marketer worth their salt knows about inbound marketing, the new concept I’d like to introduce is inbound blogging and its multifaceted techniques. A critical aspect of everyRead More
5 Trends Shaping the Next Generation of Digital Marketing
Opinions expressed by Entrepreneur contributors are their own. The current state of digital marketing is heavily influenced by IT solutions that use modern technologies such as artificial intelligence, automation, data analytics and personalization to enhance marketing strategies. These technologies play a crucial role in improving the efficiency and effectiveness ofRead More
It’s Time to Clean Up Your Act — How to Manage Your Reputation in the Era of AI
Opinions expressed by Entrepreneur contributors are their own. The traditional method of reputation management was to create new, positive content to drown out negative news about a company, pushing it back in the search results. Either that or the company’s attorney contacted webmasters to get the damaging content removed. ButRead More
AI-Powered Marketing Automation: Streamlining Workflows for Efficiency
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. In the age of information overload, businesses grapple with the challenge of managing and analyzing vast amounts of data to derive actionable insights. Welcome to the world of AI-powered marketing automation –Read More
The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise onRead More