Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with.

Key Takeaway:

Tracking and analytics are critical to understanding what’s working and what’s not working in your business. But – figuring out the right things to track is one of the greatest challenges for many businesses and marketers. Identifying the correct data to track is far more important than just tracking a bunch of information in an unorganized manner that isn’t going to allow you to take any informed action on it.

In this episode, I work through the three parts of the marketing funnel and what data you should be tracking at each level to help you identify what’s working and what’s not so that you can better invest your time and energy (and money).

Topics I Cover:

  • [1:41] The point of tracking anything is to know what’s working and what’s not
  • [2:58] Breaking the marketing funnel down into three parts
  • [3:32] What to look for at the top of the funnel
  • [4:55] What it means to look for trend-based data at the top of the funnel
  • [7:18] What to look for at the middle of the funnel
  • [8:23] The elements to look at that indicate engagement
  • [11:39] What to look for at the bottom of the funnel

Resources I Mention:

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