Marketing Podcast with Laura Belgray
In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray. She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You’re the F-ing Worst is a collection of her growing-up stories and saying “tough titties” to the supposed to’s in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids.
Key Takeaway:
Laura mentions how initially, she intended to simply make a book sharing her personal stories, but her editor challenged her to infuse them with meaning and life lessons and so she did. She mentions different stories from her life and how the outcomes led her to where she is today. This is a book that speaks to anyone who had ever felt behind in their life or career and didn’t conform to the “supposed tos” of life. The title, “Tough Titties,” is a way of saying sorry not sorry for not doing things the way others expect, and is an invitation for the readers to be unapologetically themselves.
Questions I ask Laura Belgray:
- [03:48] Why’d you write this book?
- [05:51] So, the book is mostly autobiographical. However, you are trying to teach big life lessons too, aren’t you?
- [08:57] One of the copywriter’s key tools is vulnerability. So, was that part hard for you?
- [10:30] You talked numerous times about being a late bloomer. So, where does that come from? Is that because you were saying I didn’t do what people expected?
- [13:56] Let’s dive into a couple of chapters. Tell me about How I met my husband.
- [15:47] Now please tell me more about the chapter titled The Most Driven Person.
- [17:15] You also talk about laziness, the good and the bad kind. I firmly agree with you that there is some awesome bad laziness. I think sometimes you need to be lazy to let things move forward.
- [20:03] I wanna do one more chapter How to be popular.
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