What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event?

Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — explored how B2B sales, marketing and product leaders can defy uncertainty with consistent and scalable B2B growth, and featured an array of top industry speakers.

Let’s take a peek at some of the key B2B marketing takeaways from this compelling event, in the form of social messages surrounding the event that have particularly resonated with B2B marketers.

B2B Summit North America
Forrester’s B2B Summit North America

1 — Augmented Reality Without A Headset

2 — Celebrating Women Leaders In B2B Marketing

3 — Business Buyers & Customer-Obsessed Growth Engines

4 — Galactic Growth Genius & Luna

5 — The Four-Plus Dimensions Of Value

6 — Learning From Early Adopters

We’ve featured insight from several B2B marketing industry speakers from Forrester here on the TopRank Marketing blog over the years, including our CEO Lee Odden’s “Forrester: Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That!,” featuring Lisa Gately, principal analyst at Forrester.

Gately presented during B2B Summit North America 2023, and pointed out how early adopters pushing the boundaries of AI have lessons to help B2B marketers improve their efforts.

7 — B2B Magic From The Blending Of Art & Science

8 — Race To Win & Be Bold

9 — AI Summarization & A Shift In Where B2B Buyers Search For Data

10 — That’s A Wrap

Forrester also summed up its B2B Summit North America 2023 event in a series of tweets.

Elevate B2B Marketing With Event Insights

Through its series of events, Forrester and the top speakers it has gathered together have helped raise the bar in B2B marketing.

TopRank Marketing was the first and only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America, Q1 2019” report, and since then B2B brands have increasingly embraced the power of influence in B2B.

We hope that the insight we’ve shared here from speakers and attendees at the B2B Summit North America 2023 event will help you in your own efforts to elevate B2B marketing throughout 2023 and beyond.

More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing.

Ready to elevate your B2B brand? Connect with our team to learn more today!

About the author

Lane R. Ellis has over 39 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he’s not writing about B2B marketing trends, Lane enjoys distance running (he’s completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.

MARKET NEWS

Comments are Closed