Plus, here’s the importance of establishing and maintaining a culture in your company.

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This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Christoph Becker, founding CEO and Chief Creative Officer of Gyro, during the Cannes Lions Festival of Creativity in France. 

Becker was a judge at Cannes Lions and is a frequent speaker at leading advertising events like Advertising Week New York & LATAM. Under his leadership, Gyro created the Business Feeling Index, which takes a deep dive into the emotions that drive business-to-business (B2B) decision makers.

Ragir and Becker discussed findings from the Business Feeling Index, his three pillars of success for all companies and more.

Related: This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

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