Marketing Podcast with Rita McGrath
Podcast Transcript

Rita McGrath headshotToday on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath.

McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership at global brands, helping them to strategically navigate through disruption and inflection points.

She is the author of a number of best-selling business books, including Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Today on the podcast, she talks about inflection points that may be lurking in the shadows around your business, shares some examples of other businesses who have thrived despite disruption, and provides actionable steps to help you do the same.

Questions I ask Rita McGrath:

  • What is an inflection point?
  • How do you spot an inflection point?
  • Do smaller businesses have an advantage when it comes to weathering disruption?

What you’ll learn if you give a listen:

  • How to use little bets to get insights into what might be changing in your world.
  • What industries McGrath sees as being due for disruption.
  • What inflection point cuts across all industries, that every business should be aware of.

Key takeaways from the episode and more about Rita McGrath:

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