Business Resource Library

What You Need to Know About Google Local Services Ads

Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of businesses and Google knows it...

12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to...

Make Yourself a Star! Turn Yourself Into a Guest Author.

Guest-blogging is one of the best online marketing strategies -- and it’s fun, too, especially when you have momentum leading you to bigger and better opportunities on a regular basis.Related: 4 Ways Guest Blogging Grows Your Blog Audience Quickly The problem is, it’s notoriously hard to get started as a guest author. So, what can you do to generate that early...

Why You Should Hire One of These People to Tell Your Brand’s Story

Every brand has a story, and if you are not effectively telling that story to consumers, then you are missing out on a tremendous opportunity to create brand loyalty and attract new customers. In fact, with compelling storytelling, you can increase the value of your product or service.Related: 13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring...

Gary Vaynerchuk’s Personal Videographer Has Some Ideas on How to Hire a Personal Videographer

In case you’ve never heard of him, Gary Vaynerchuk is kind of a big deal in the world of startups, apps and influence, but unlike some famous people who are famous for being famous, Vaynerchuk's accomplishments are nothing to sneeze at.First, he grew his father’s $3M offline liquor store into a $60M online juggernaut. He became an early investor in Twitter, Facebook and Tumblr,...

One of Tinder’s First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire

As one of Tinder's first employees, I've had the good fortune of watching the company evolve from a passion project to a global powerhouse.Related: Use These 5 Steps to Create a Marketing Plan Although initially the app spread across the country through word-of-mouth recommendations, our marketing strategy has evolved to incorporate thoughtful, intentional campaigns that engage users and spark conversations...

Your Expectations Are Stunting Your Business Growth

You’ve felt it, right? You get off a discovery call with a potential client feeling good about how the conversation went. They ask you to send them the invoice so they can hire you and both of you can start your business relationship. You send the invoice out excited to be working with an interesting new client and for the...

4 Emerging Marketing Channels You Should Adopt in 2018

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave several channels into our marketing...

Weekend Favs November 25

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took...