Business Resource Library

How to Get Press Coverage for Your Small Business

This story originally appeared on Bizness Apps Small business owners wear a lot of hats, including the one of accountant, customer service specialist and product manager. So, they might not always have the time to put on the “marketer’s hat." While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience...

What You Need to Know About Optimizing Content for Voice Search

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches will be conducted without...

How to Set the Right Price for Your Next Influencer Marketing Campaign

With an industry made up of hundreds of thousands of different influencers -- each with his or her individual following, interests and platforms -- one of the trickiest areas of the industry entrepreneurs have to navigate is pricing the influencer collaborations they arrange for their brands. Related: How to Create a Successful Influencer Marketing Campaign Currently, the industry has no uniform pricing...

Why Your Frontline Staff Need to Be Your Best Storytellers

Amazon -- currently eyeing locales for a second U.S. headquarters -- knows that its core value lies with providing convenient, personal service to customers. Related: There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right But Amazon faces a challenge in this expansion: how to maintain for customers the feeling of personalization they value, even as the...

The Conundrum of Modern Advertising

There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to consumer preferences and new technologies. Perhaps more than at any other time, advertising professionals are under pressure to show results and consumers are less open to being advertised to. That, you could say, is a conundrum. Related: 10 Marketing Influencers That Every...

5 Emails to Schedule Now for Maximum Productivity

Money is often considered the world’s most valuable resource. However, for those who have achieved a degree of success in entrepreneurship, time becomes more valuable than money. As you scale your business, it’s imperative to remove non-essential tasks from your daily agenda so you have more time to focus on revenue-generating activities. One way to do this is with delegation;...