Weekend Favs May 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Find an Athlete to Market Your Brand With This Matchmaking App

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes. May 25, 2018 2 min read If you've ever thought a certain celebrity could be a good fit for your brand's next marketing campaign, you might have been stopped in your tracks due to the many go-betweens, lack of price transparency and not really understanding the whole process. That's why Ishveen Anand started her company OpenSponsorship, to make sports sponsorships more accessible. Anand calls her platform the "Match.com or Airbnb of sponsorships" and has made almost 3,000 connections to date for athletes such as Rob Gronkowski and Draymond Green and brands like Vita Coco and Birchbox. You can learn more about Anand and other tips to help you put on ...
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5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy Even though as many as 82 percent of B2B marketers in one survey, said they employed "content marketing" as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.   With the right strategies, you can generate continuous traffic, build trust, brand awareness and ...
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Are Your PR Efforts Falling Flat? Here’s How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more. May 25, 2018 7 min read A well-executed public relations campaign has the ability to take your business to the next level and grant you exposure to new markets and audiences. However, when done incorrectly and not followed through on consistently, your PR campaign will not only yield insufficient results but prove to be a waste of time. Over the past decade in the public relations industry, I have tested hundreds of strategies and tactics to get the best results from a public relations campaign. Along the way, I have established a couple key rules that are universal to any business working ...
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How GDPR Highlights How We Should Be Marketing

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ryan Urban. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or as we fondly refer to it, GDPR. So Ryan, thanks for joining me. Ryan Urban: Hey, hey. John Jantsch: So, is there a succinct way to describe what this is? Ryan Urban: I think it’s just basically what the people have wanted for a long time, ...
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Tougher Data Privacy Rules Are a Scammer’s Nightmare but Ethical Marketers Can Stay Calm

The Cambridge Analytica scandal is adding momentum to a global regulatory push. May 25, 2018 6 min read We have witnessed a tipping point in digital marketing. The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for gaining improper access to 87 million Facebook profiles, the public was jarred awake. Evidence the social profile data was used to sway the 2016 US presidential election and the UK's 2016 Brexit referendum is forcing governments and digital platforms to create rules protecting data and privacy. The European Union's General Data Protection Rule, California's Consumer Privacy Act and Facebook's culling of hundreds of apps for data misuse are examples of what is to come. Related: The Very Strong Business Case for ...
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