Voice Search: What Small Business Owner’s and Marketers Need to Know

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it is direction-based (“Google, find a salon nearby). A lot of it is going to be assistant-based. It’s going to be playing our music. It’s going be turning our lights off. The sky’s the limit. As marketers, we need to start embracing this idea of search using voice. Research says 50% of searches will be voice-based by 2020. So are we in “panic mode” time? I don’t know if that’s the ...
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This Marketing Maven Makes Connections Through Creative Experiences

A balance between design and mission helps this entrepreneur bring brands to life. June 22, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA. Martinez talks about how she works particularly well with bringing together the logistics of designing an event, with creating resonant messaging. Her past work includes designing an event for the White House, where she was abe to use her creativity with marketing to take full production from conception to execution. A particularly productive asset for Martinez is the modern-age use of digital tools. Digital is also an extremely helpful way to analyze the effectiveness of an ...
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Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust. June 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. By now, most people in business have heard of the European Union’s General Data Protection Regulation (GDPR). Marketers around the world have been preparing for the new law over the past year, while far too many companies over the past few months have been in a mad scramble just to comply. While we are catching our collective breath from implementing measures to be GDPR compliant, let’s consider the long-term implications for personalization and privacy in a GDPR world. One thing is clear: concerns over privacy and data usage are only going to increase. We can ...
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Does It Matter What Motivates Business Philanthropy?

When a business gives back, everybody wins. June 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It's usually comments like: 
  • “X company is only supporting Y initiative because there’s something in it for them.”
  • “Oh, they are just giving money to that nonprofit because it makes them look good.”
  • “They’re just trying to hide the fact that the company has a bad reputation.”
Do businesses give back because they care, or because it helps their business grow? And if the answer is the latter, should it matter? Related: Passion Drives You to Succeed; Let It Also Drive You ...
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Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

With IGTV, Instagram Takes Aim at YouTube
Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired

Unilever stops working with digital media influencers who buy followers
Unilever has ceased working with social media influencers who buy followers, a first-of-its-kind effort to increase influencer transparency, the mega-brand recently announced. Marketing Land Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketers focusing on mobile may be on the right track, as mobile apps have driven a vast 80 percent marketing revenue expansion since 2016, according to voluminous new report data from Facebook and marketing analytics ...
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Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.

First rule? Always be posting. Second: Be timely. And six more. June 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you have experience in social media marketing, you know that engaging users is no easy task. Related: 7 Ways to Improve Online Engagement With Visual Content The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page. Both of these activities can be full-time jobs. And, unfortunately, most people struggle to do either well. After all, ...
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