If You Want to Win Over Customers, Appeal to Their Emotions

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to be one of the most effective tactics for retail-marketing success. But how does this irrational shopping coexist with the growing role of rational, data-driven marketing? According to research from Clicktale, as many as 76 percent of big data professionals -- whose job is to promote the role of data-driven insights -- admit that consumers are fundamentally not rational when they shop. Related: How Marketing and Advertising Are Bound to Change In 2018 Given this fact, how can marketers trust that the data they’ve collected is representative, ...
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5 Ways Email Marketing Can Help Boost Ranking In a Hurry

What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51 percent of people discover websites through email marketing. Image Credit: Conductor Of course, unlike other platforms, such as social media and micro-blogging websites, email doesn’t have a direct connection with search engines to impact your website SEO or rankings. However, you can leverage email marketing as a tool to promote and encourage others to help improve your website rankings. Here’s how. Related: 27 Ways to Increase Traffic to Your Website 1 ...
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This Changes Everything: How AI Is Transforming Digital Marketing

Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made them more efficient and better able to scale. Granted, the tractor did reduce the demand for horses and farmhands. So, no, AI will not put you out of work…as long as your work is creative, innovative and intelligent. If all of your daily work can be done by a machine, eventually it will be. To be the farmer rather than the horse, you need to understand what AI can do ...
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Weekend Favs February 17

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
  • Dribbble – Dribbble is where designers get inspired and hired.
  • Storyline – There’s no way to create Amazon Alexa skills unless you’re a good engineer. Storyline makes it easy with a visual drag-n-drop interface.
  • EngageBay – A simple, integrated, affordable, all-in-one marketing platform for small businesses.
These are my weekend favs, I would love to hear about some ...
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Here’s the Trick to Writing Blog Posts People Genuinely Want to Read

With a title like that, I suppose this article better be a homerun.   The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That's a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post doesn't drive traffic and no one is reading it.   Related: 5 Tips for Writing an Awesome Blog Post Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you're heading in the right direction. 1. Avoid promotion. The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the ...
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Ready or Not, It’s Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites' live chat will be enough to serve potential buyers. They're missing the mark. AI has changed online commerce by enabling brands to make sense of their data and put it to good use with smarter algorithms. In this age of conversational commerce, artificial intelligence is critical to providing a personalized experience. Businesses without an AI strategy are almost certain to perish. According to Forrester, insights-driven businesses will "steal" $1.2 trillion per year from their "less-informed peers.” Related: Why Small Business Should Be Paying Attention to Artificial Intelligence Until a few months back, only bigger companies could afford the ...
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