Simplifying Digital Transformation at Your Small Business

Digital transformation offers something for every company -- although that something may be different in every case. December 11, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Every company can benefit from digital transformation, but that doesn’t mean every company should change in the same way. Digital transformation means different things to different people. The right path depends on the needs and opportunities of the business asking. According to the “2017 U.S. Small and Medium Business Digital Transformation Study” from SMB Group, 48 percent of small and medium businesses plan to transform their businesses to operate in a digital future. The same study found that around three-fourths of companies surveyed agree that digital tech is changing how they do business. Fortunately, ...
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4 Tips for Driving the Customer Journey with CRM

As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their individual journey. One of the most useful tools for effectively guiding a customer’s journey is CRM. Because it is the place where you house all of your information on clients and prospects, it not only gives you in-depth information about each individual, it also allows you to see broader patterns in customer behavior and to tailor your approach to meet your customers where they are. Below, I’ll share four tips ...
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Launch a Lucrative Career in Copywriting for Less Than $20

Learn how to write to sell. December 11, 2018 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its content. Given the extent to which the internet has grown over the past decade, in terms of the quantity of both information and digital distractions, you'd have good reason to believe that today's numbers are even measlier. For businesses, that means every single word on their website matters—and ...
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B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularly impactful when it comes to influencer marketing. This is why many in the field call it influencer relations – it’s a relationship business, not just an advertising buy. Now that is not to say that paying B2B influencers is out of the question. In fact, it makes sense to clearly outline the situations where payment is appropriate and where it is not. For example, if you ask an influencer to attend an event and emcee ...
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Want 7-Figure Podcast Downloads? Try These 5 Strategies.

To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. December 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in the last couple of years. And if yours has been left behind, you need to fix it. For a format that in some ways took its cues from the old-school radio play, podcasts are a shockingly popular medium among young people. According to LinkedIn, 42 percent of those between the ages of 18 and 34 listen to podcasts. Related: The 5 Keys to Creating Subscribe-Worthy Podcasts Simply put, podcasts are going up in popularity, while blogs are going down. It's odd -- in an age where everything is designed to ...
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How to Become a World Class Speaker

VaynerSpeakers CEO Zach Nadler shares his top tips for public speaking. December 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Notice to the speaking industry -- Gary Vaynerchuk is in business to disrupt it. Fresh off the release of his "Gary Vee 003 Clouds & Dirt" sneaker, a collaboration with K-Swiss, five-time New York Times bestselling author and entrepreneur Vaynerchuk recently announced via Twitter his newest venture in VaynerSpeakers. Related: 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers In the video above, I sat down with VaynerSpeakers CEO Zach Nadler for an exclusive interview on the vision of VaynerSpeakers including who they're interested in representing and what potential clients can do to get on their radar. Ironically, the ...
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