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Business Resource Library

Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever

Every business leader loves it when a marketing event goes off without a hitch, but the momentum shouldn’t end when the last guest leaves. Statista reports that 79 percent of marketers in the United States use events to drive sales. Events give a brand’s personality a platform to resonate with attendees.Take Bud Light’s 2015 “Up for Whatever” campaign. The Anheuser-Busch brand used a...

3 Lessons Entrepreneurs Can Take from Hollywood’s War on Rotten Tomatoes

Not long ago, you’d see a label certifying a movie as “fresh” on almost every Blu-ray case, movie poster and trailer. Times have changed, and Hollywood’s love affair with Rotten Tomatoes has degraded into an all-out war.This summer was the worst-attended movie season of the past 25 years, with tentpole films such as “The Dark Tower,” “The Mummy” and “King Arthur” tanking...

Why Nobody is Finding Your Content

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct Tape Marketing Podcast is Brian...

How to Produce Content That Doubles Your Sales Funnel Conversion Rate

Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn't matter whether you're doing paid ads or standing on the shoulders of influencers, content is still the key to success online.However, somewhere along the way, content lost its appeal in the buyer's journey -- but the...

How to Claim Position Zero on Google

For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. You may have seen the Google featured snippet appear in search results and have just not been...

27 High-ROI Ideas for Promoting Your Product on Facebook

Facebook is arguably the best platform for promoting your product, considering that you can reach 1.3 billion daily active users.There's only one caveat -- you need to know how to run a successful promotion campaign. After managing 100-plus Facebook ad campaigns, I've learned that the cost-per-click can range anywhere between $0.10 to $4. Related: 14 Ways to Increase Your Facebook Page...

SEO 2018: 15 Rules for Dominating Online Search Results

Seems like yesterday that I was writing about SEO in 2017. Now, 2018 is near. Are the rules changing much? Sort of. But, the fundamentals are staying the same. You still can't game the system. You can't take shortcuts or cut corners. If you want to absolutely crush the SEO game in 2018, you need to put in the work.The truth?...

The 7 Most Common Concerns of SEO Newcomers

As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time.Related: 10 Fundamentals to Understanding SEO There are millions of business owners and marketers not using SEO, despite the sheer number of proponents advocating for its effectiveness (and...