, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 —

. I’m diving into step three – narrowing your focus and identifying your ideal customer.

There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner.

In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider.

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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