Marketing Podcast with Joe Mull

Joe Mull, a guest on the Duct Tape Marketing Podcast

Joe Mull, a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.

He is the author of 3 books including his newly released Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great job. This book will teach you how to attract and retain talent and turn ordinary people into devoted employees.

Key Takeaway:

Employalty emphasizes the idea of attracting and retaining top talent by creating a more humane employee experience that focuses on their quality of life. The goal is to create an environment that recognizes employees’ individual needs and allows for a better work-life balance. Companies should become a destination workplace and for this, they should win in three areas of the employee experience: an ideal job, meaningful work, and becoming a great boss.

Questions I ask Joe Mull:

  • [01:55] What were you hoping to add to the topics of hiring and quitting with this book?
  • [04:00] Employalty sounds about employee loyalty, but that’s not what it is. What is Employalty?
  • [04:55] Gen Z wants different things in work, can you explain the “myth of lazy”?
  • [07:31] How do leaders and business owners turn their company into what you call a Destination Workplace?
  • [11:52] You say that every employee in every company has an internal scorecard that determines whether they stay long-term and commit to their work. Please explain that idea.
  • [12:58] Can you elaborate on the phrase: “the era of hiring the best person for the job is over”.
  • [18:08] Where do diversity, equity, and inclusion, you know, initiatives fit into the idea of Employalty?
  • [20:09] Where’s AI going to fit in the destination workplace?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.


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