The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary AI tool reshaping the landscape of content marketing today, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.
Embark on a transformative journey as we discuss the evolution of content marketing and the role of AI in shaping its future. Discover how Kate’s background in radio and storytelling paved the way for her innovative approach to crafting personalized social media messaging.
In this episode, you’ll gain actionable strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.
Learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate’s expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.
Stay tuned as we uncover the secrets to crafting compelling content, driving meaningful engagement, and achieving sustainable growth in today’s competitive marketplace.
Questions I ask Kate Bradley Chernis:
[00:57] Exactly how did you go from DJ to business founder?
[06:06] What’s your take on, how AI is changing the whole landscape of content marketing?
[11:53] As a social selling platform that uses AI what is Lately’s key differentiator from other brands?
[15:39] How much does the market currently understand the difference between public data vs privacy?
[18:59] How do you best describe what Lately does?
[20:15] Do you think that working in an industry that is evolving so quickly, makes it even harder to evolve as a business?
[21:52] Where can people connect with you?
More About Kate Bradley Chernis:
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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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Active Campaign, Kate Bradley Chernis