People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard.
Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.
It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive.
Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around this fact, but savvy marketers are still finding gold by applying the techniques that allow them to show up in local and organic listings as the game is played today.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, the undisputed king of local SEO. Blumenthal is the owner of Blumenthals, one of the founders of Local U, as well as GetFiveStars, a review service that helps local businesses. He and I discuss the ever-changing world of local SEO and how you can keep up.
Blumenthal’s goal is to help local business do better and be better through feedback and reviews. He specializes in developing and assessing feedback and review strategies for location-based businesses, local search consulting, Google Maps, and local search optimization.
Questions I ask Mike Blumenthal:
- What is the intention behind Google My Business?
- What are the most important local ranking factors?
- What will the Google 3-pack look like in 6-12 months from now?
What you’ll learn if you give a listen:
- Why there is confusion around Google local business listings
- Why local PR is important
- Why the words used in Google reviews are important for your ranking
Key takeaways from the episode and more about Mike Blumenthal:
Need more local marketing tips? Check out our entire Guide to Local Marketing.