In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington.
Anyone can grow their business into something resilient and unstoppable — just like weeds do. In this episode, best-selling author, Stu Heinecke, shares his model for business growth by using the successful strategies that ordinary weeds use to spread and prosper in almost any situation. We dive into the weed-based attributes you can use to get the job done quickly and effectively and increase your market share, prominence, and customer base.
Questions I ask Stu Heinecke:
- [1:46] Why did you want to use the analogy of a weed and what was your thought process behind it?
- [3:14] Why is a weed different than a prize-winning flower?
- [4:27] The big premise of using the weed metaphor is really to tap into what you’re calling a weed mindset — can you unpack that idea for us?
- [5:32] What are the unfair advantages that you think adopting this weed mindset gives a business?
- [7:39] Can you break down the weed model for us?
- [14:17] How do you apply this model to taking that next step and getting to the next level with your business?
- [17:41] How do you win a weed award?
- [19:27] Where can people buy your book and learn more about your work?
More About Stu Heinecke:
Take The Marketing Assessment:
Like this show? Click on over and give us a review on iTunes, please!
HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.
Do you ever wish there was some way to get all those apps you use at work to talk to each other? Or dreamed about automating routine tasks like following up with marketing leads or cross-posting on social channels—without having to hire a developer to build something for you? Then you’ll love Zapier. Zapier helps marketers make the most of the technology you already use. Connect all your apps, automate routine tasks, and streamline your workflow—so you can convert more, with less chaos. See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/DTM.
7 Steps to Scale Your Consulting Practice Without Adding Overhead
The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND