The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.”

Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results.

For 5 years in a row, he has been recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process.

Key Takeaways

With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today’s competitive market.

Questions I ask Ian Altman:

[01:27] What is the sales process?

[03:00] How important is a repeatable sales process?

[03:45] What are the core components of a repeatable sales process?

[05:37] As a Sales Guy, what do you think about Marketing?

[06:50] How important is the role of marketing in getting a prospect to pick up that first sales call?

[08:03] How do you effectively combine the culture of a sales process to the ultimate goal of closing a sale?

[09:59] How do you appropriately employ the use of technology in a sales process?

[15:13] How critical is ongoing training to better master the sales process?

[16:54] How do you make roleplaying effective?

[19:24] What are the common pitfalls beginners usually fall into when creating a sales process?

[21:37] Where can people learn more from you?

More About Ian Altman:

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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

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