What are some of the new frontiers that B2B marketers should be focusing on in 2023?

We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier that B2B marketers should be focusing on this year.

In the following infographic, we share what they had to say, featuring 19+ key insights to help B2B marketers elevate their efforts in 2023 and beyond.

Let’s jump right in with a strong array of 19+ helpful and sometimes-surprising new frontiers in B2B marketing.

Ignite USA features an impressive lineup of more than 40 top B2B marketing thought leaders, including our CEO Lee Odden who will present “The New Frontier of B2B Influence: Inside Out,” during two jam-packed days of inspirational talks, interactive workshops and round-table discussions, all wrapped up in five unique content streams, plus the event’s Elevation Awards.

You can learn more about the B2B Ignite USA 2023 conference on May 23 through 24 in Chicago at the event website, and be sure to also check out our additional event coverage here:

About the author

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 39 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he’s not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.