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Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live

B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming. The past yearRead More

Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you’re frustrated as a customer, you’re certainly frustrated as a marketer trying to break through. What’s a solution? Jennifer Griffin Smith the CMO at video communications platformRead More

Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever, and where are B2B marketers finding the sweet spot when it comes to video success? With investment in B2B video having climbed, search engines showing more video answers and social media platforms continuing to placeRead More

Starting a Video Marketing Strategy Is Easy with Filmora

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital world has tilted to video. And no, we’re not just talkingRead More

6 Ways Livestreaming Video Can Boost B2B Marketing Results

There’s at least one thing that became popular during the pandemic that I hope sticks around. No, not sourdough starters or puzzles — I’m talking about live streaming performances. It’s funny: You can go to YouTube right now and pull up dozens of recorded contents from your favorite bands, whetherRead More

Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that areRead More

5 Types of Video That Improves Marketing Content

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is theRead More

What B2B Marketers Need to Know about Optimizing Content with Video Analytics

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of theRead More