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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite forRead More

AI is the future of marketing. According to a study by Quantcast and Forbes,  AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it canRead More

Marketing Podcast with Ben Congleton In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many smallRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients forRead More

What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I’ve spent most of my marketing budget onRead More

The 4-step marketing strategy – How to stand out from your competition in the minds of your ideal customer   With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for your business. From hacks and quick fixes to the nextRead More

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won byRead More