Social Media

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6 Strategies to Stand Out as a Brand on TikTok

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that TikTok has quickly become a front-runner among the platforms brands consider building a presence on. Once regarded as an entertainment app for dancing teens and lipsyncing videos, TikTok has evolved into a platform for authentic storytelling, discovery andRead More

Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell, shared useful insights about connecting thisRead More

Using Social Media Alone To Build Your Brand’s Online Community Means You Risk Losing It All. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to meRead More

Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features? Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional 280-character limit, initially offering up to 2,500 words — plenty of blank digitalRead More

6 Untold Tips to Get More Instagram Saves

Opinions expressed by Entrepreneur contributors are their own. Instagram “saves” were released in 2017. Now, it has become a popular metric among influencers and brands. The purpose of Instagram saves is to bookmark the posts users like to look back on later. It also allows the user to categorize theirRead More

7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)

Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or,Read More

Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting the various influencers andRead More

Why Instagram Is Every Entrepreneur’s Most Powerful Tool

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it.Read More