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Remote, Hybrid or In-Office? Which Environment Is Best for PR?

Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back toRead More

5 Ways to Get Media Coverage for Your Brand

Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likelyRead More

Looking For A Million-Dollar Idea? This 3-Step Process Will Help You Find One

Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things theyRead More

Duce Raymond of Sweet Baby Ray’s BBQ on Using Social Media Like a Boss

Takeaways from this episode: The Meta Effect — All success stories include a little bit of coincidence. For Duce Raymond, lots of social media attention came after a Sweet Baby Ray’s Barbecue Sauce bottle was prominently placed in the background of a viral rebranding video by Mark Zuckerberg, founder ofRead More

3 Ways to Test Paid Social Ads With a Purpose

Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your adsRead More

10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketing manager Ryan Leighty. It was my first time attending aRead More

You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.

Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds toRead More

Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.

Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes,Read More