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Weekend Favs September 23

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Why Brands are Becoming the New Badges of Belief and Belonging

Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work. These changes have reshaped the way weRead More

Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future

B2B Content Promotion in 2023: Channel and Format Trends [Report]97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs,Read More

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In theRead More

5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing

Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways toRead More

How a Solopreneur Creates Word-of-Mouth Marketing Magic

Opinions expressed by Entrepreneur contributors are their own. Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances,Read More

To Niche or Not to Niche: The Pitfalls of Over-Specialization

Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the evolution of niche marketing. In the dynamic world of marketing, strategies are ever-evolving, and staying ahead ofRead More

How to Navigate the New Era of Customer Expectations

Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. Jay is a 7th-generation entrepreneur, who has written 7 best- selling business books, and created 6 multi-million dollar companies. His newest book,Read More