Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as shifts that often seem to happen so fast that they are difficult to fully appreciate.
For over two decades TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes.
In 2023 we’ve increased our focus on elevating through intelligence, relevance, and the kinds of human touches that allows efforts to stand out from the increasing reach of those touched more by artificial intelligence (AI) than by human hands. In this spirit, for over a year now we have regularly made a point of taking the time to honor and congratulate B2B marketing leaders who have recently seen career advancement.
When B2B marketers take on new leadership roles, it’s only natural to seek out trusted resources that will help professionals in new positions hit the ground running, and TopRank Marketing is honored to have been a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. In 2023 we also continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations.
We offer heartfelt springtime congratulations to each of the B2B marketing leaders featured in this ninth edition of B2B Marketers on the Move, and extend our thanks for sharing their insightful B2B marketing career advice.
B2B Marketers on the Move: Elevating Springtime B2B Marketing Leaders
Tequia Burt has been promoted to Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager at LinkedIn*.
Though it’s satisfying and rewarding to be in a place where you are fully in command of your job (hey, I can do this in my sleep!) the minute you find yourself becoming too comfortable, it’s time to shake things up. When you’re not enjoying yourself and learning new things in your work, your career growth will surely stall. Don’t get threatened by something new at work – whether it’s a new process, tool, or manager – embrace change and make it work for you.
Tequia was featured in our “Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022.”
Abby Johnson has been promoted to Senior Director Communications at Gray.
I can’t imagine a more exciting industry to be part of than marketing! Marketing is fun, and sometimes, the fun is forgotten. Stick with your passion, don’t be afraid of hard work, never stop learning, and above all, demonstrate authenticity, care, and compassion.
Abby was featured in our “25 Women Who Rock Social Media – 2014.”
Geoffrey Colon has been promoted to Senior Director, Digital Marketing at Dell Technologies.
All opportunities are found at intersections where things connect. This requires skills like critical thinking and pattern recognition. Don’t try to be 100 percent analytical or 100 percent creative. Strive to be a little of both. Being exposed to different concepts than what we’re used to is great at understanding the world around us and how people navigate it. And remember to stay humble, hungry and curious.
Kate Asleson has taken a new position as Marketing Consultant / Sr. Marketing Manager at Antea Group USA.
Steve Kearns has been promoted to Group Manager, Global Head of Content, Marketing Solutions at LinkedIn*.
CMOs and CFOs can be an unbeatable team together. You share the language of value: investment, return on investment, expenses, revenue. If you’re not working on attribution models that connect your actions to revenue, this is the time to start.
Cecilia Marshall has been promoted to Sênior Director, Americas Marketing for Taulia + SAP | Working Capital Management at SAP.
Polina Medvedeva has taken a new position as Head of Marketing at Bits & Pretzels.
My career path was messy. I started by marketing BIO dog food, continued with Gucci shoes, then entered the FinTech world full of fun and fraud, followed by B2B SaaS. Finally, after ten years, I decided to take a break to figure out where and how I wanted to continue developing myself as a marketer. Switching industries is challenging, but it is definitely worth it if you know what you want.
Jared Johnson has taken a new position as Director of Marketing at SalesRiver.
Jared was featured in our “50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld.”
Anna Griffin has taken a new position as Chief Market Officer at Commvault.
Every business has to change because the customer expectation is now for that frictionless experience, and that’s going to be required in every interaction they have, particularly now, going into B2B. It’s a fascinating time to be in this next evolution of tech and what’s going to be possible.
Anna was featured in our “50 Influential Women in B2B Marketing Who Rocked in 2020.”
Jared Del Prete has been promoted to VP Performance Marketing at SmartAsset.
Kimberly Krause Berg has taken a new position as Accessibility Design Lead at Bread Financial.
During my own career journey in web design and SEO, I realized the missing piece is the basic right to choose how to navigate our digital environment. Accessibility as a design practice is simply a way to lend a hand so people with disabilities can complete the tasks they want to.
Nick Eubanks has taken a new position as Head of Digital Asset Acquisition at Semrush.
Em Seyb has been promoted to Account Executive – Mid Market at Smartsheet.
When considering a move to another organization, the first impression that a sales executive has is with a recruiting team. “Are they responsive? Are they transparent? Are they giving me an accurate view into what the role looks like?” These are the questions I ask myself in the beginning of a process to help evaluate if this could be a good fit for my long-term growth.
David Burnand has taken a new position as Chief Marketing Officer at Staffbase.
David was featured in our “12 Ways to Ignite Your B2B Marketing #IgniteB2B.”
Jess Larkin has taken a new position as Senior Manager Strategic Marketing at Confluent.
Invest in the tools that will enable your strategic marketing team to build and then scale. You have to spend money to make money, I think is a good way to put it, and that’s especially true in ABM. We do need tools to be able to get the motions up off the ground, and it’s really important to have that budgeted when things are starting off.
Stephen MacIntyre has taken a new position as Senior Digital Marketing Specialist at Grantek.
Success in B2B hinges on customer needs and innovation. Be an empathetic trailblazer, solving their problems with ingenuity. Tackle their challenges, deliver exceptional solutions.
Liana Li Evans has taken a new position as Adobe Analytics Senior Manager at Protiviti.
Jennifer Baier Anaya has taken a new position as Senior Vice President Global Marketing at Ingram Micro.
This continuous journey we’re on is all about people, our ecosystem and the experiences and growth we share. My work and personal life are changed for the better because I see what’s possible first, and for that I am so grateful.
Michelle Peterson has taken a new position as Content Marketing Manager at NetSPI.
Show up and say yes! I gained this mentality while volunteering with Minnesota PRSA and MnSearch over the years. It’s amazing the opportunities that come your way when you simply show up and say yes. I take this a step further with the commitment to doing what you say you’ll do. Show up, say yes, and have follow-through. The sky’s the limit with this perspective!
Jamie Gier has taken a new position as Chief Marketing Officer at DexCare.
Create your own personal board of directors. Carefully select trusted individuals who can provide honest feedback, serve as a sounding board for career choices, and connect you to new opportunities. Cultivate these relationships to build a strong support system for your professional growth.
Beverly Jackson has taken a new position as Vice President of Brand and Product Marketing at Zillow.
I will always push for candid and direct feedback in team environments. It’s the best gift when building powerful and effective teams.
Beverly has in featured in our “10 Marketing and Communications Leaders to Inspire You in 2021,” and “10 Inspiring B2B Marketers Who Spark Greatness.”
Rachael Goulet has been promoted to Director, Social Media at Sprout Social.
I wouldn’t be where I am without Sprout’s continued investment in my development through things like development training rise and self-guided learning. I still see so much opportunity in growing my career at a place like Sprout, where we’re building life-changing products for social marketers just like myself.
Leslie Cozatt has been promoted to VP, B2B Corporate Content Marketing + C-suite Audience Engagement at Optum.
Leslie was featured in our “50 Influential Women in Digital Marketing: North Stars & Rising Stars 2016.”
Sandy Carter has been promoted to Chief Operating Officer at Unstoppable Domains.
Sandy was featured in our “50 Influential Women in B2B Marketing Who Rocked in 2020” and “32 Top Social Media Marketing Influencers To Follow.”
Michael Newman has taken a new position as Vice President Marketing, Demand Gen at ON24.
As the #CreatorEconomy continues to grow, the creators’ voice is growing stronger and it has a simple message for the companies they work for: The end-to-end payment experience is important and we’ll leave if it’s not simple or payment errors persist.
Amanda Todorovich has been promoted to Executive Director, Digital Marketing at Cleveland Clinic.
I want to tell the world that the fight is worth it. That enduring the pain, sweat and struggles of this marathon can mean everything to your customers and can truly change your career, your life. Content marketing is special.
LaSandra Brill has been promoted to VP, Global Digital Marketing at NVIDIA.
‘What got you here won’t get you there’ has inspired me since I first heard it at a Women’s Unlimited leadership workshop. It serves as a reminder for me to constantly strive for self-improvement while also acknowledging that the rules of the game may change with each step forward.
LaSandra was featured in our “32 Top Social Media Marketing Influencers To Follow.”
Shannon Sullivan Duffy has taken a new position as Chief Marketing Officer at Asana.
Marketing leaders need to focus their innovation strategy on customer data. Right now, only one in three marketing leaders is satisfied with their ability to reconcile customer identities across data sources. Technologies like customer data platforms will help brands manage data across any channel to get that all-important unified customer profile. And then be able to personalize every interaction for them based on those insights.
Shannon has been featured in our “50 Influential Women in B2B Marketing Who Rocked in 2020.”
Thanks To Each of These Inspiring Leaders For Helping Elevate B2B Marketing In 2023
Thanks to each of the talented B2B marketing professionals we’ve featured here, who have all recently been promoted or taken on new industry positions. We’re certain that you’ll elevate with intelligence, relevance and a human touch, and reach new heights in your new roles in 2023.
*LinkedIn is a TopRank Marketing client.