Content Marketing Influencers 2019

Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are filled with curiosity for future trends, marketing knowledge, and aspirations for new successes. For the past 11 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing event, and this year is set to be the biggest and best yet.

Readers of our blog know we have a long history with the conference starting at the beginning, with nine years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

Our partnership resulted in a interactive digital experience filled with show-stopping insights from top marketers who will be taking the stage this week. If you haven’t yet experienced it, have a look here:

Another TopRank Marketing tradition that has been imitated in recent years but never truly duplicated, is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the excellent 200-plus #CMWorld speakers.

List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and other platforms.

The focus topic in question is most definitely “content marketing,” and everyone included on this list is:

  • A speaker at #CMWorld 2019
  • Ranked in the top-50 for “content marketing” according to relevance, resonance, reach and audience metrics

CMWorld 2019 Influencer network

People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, and online in general.

Many thanks go to ALL the people who are actively sharing knowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe.

In this year’s list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the year and into 2020.

50 Content Marketing Influencers Speaking at CMWorld 2019

Pam Didner
BIG congratulations to Pam Didner for the top spot and to the other three in the top spots: Christopher Penn, our CEO Lee Odden, and Heidi Cohen.

Christopher Penn Image
Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year’s group of speakers, based on Traackr’s analysis.

Pam Didner @PamDidner
Author, Effective Sales Enablement
Presenting: 5 Creative Ways Content Marketers Can Better Support Their Sales Team
Presenting: How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Christopher Penn @cspenn
Co-Founder, Trust Insights
Presenting: AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns
Presenting: How AI Will Change Content Marketing Forever

Lee Odden @leeodden
CEO, TopRank Marketing
Presenting: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
Presenting: How to Develop a B2B Influencer Marketing Program That Actually Works

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide
Presenting: The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Jay Baer @jaybaer
Founder, Convince & Convert
Presenting: Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

Brian Fanzo @iSocialFanz
Millennial Keynote Speaker, iSocialFanz
Presenting: Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media

Michael Brenner @BrennerMichael
Keynote Speaker, Author & CEO, Marketing Insider Group
Presenting: Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Andy Crestodina @crestodina
Principal, Strategic Director, Orbit Media
Presenting: Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results
Presenting: How to Analyze Content Performance Using Google Analytics: From Basics to Advanced
Presenting: Maximize the Value of Your Google Analytics

Ian Anderson Gray @iagdotme
Founder, Seriously Social
Presenting: Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Christoph Trappe @CTrappe
Chief Content Officer, AC Business Media
Presenting: Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Julia McCoy @JuliaEMcCoy
CEO, Express Writers
Presenting: A Masterclass on Creating & Publishing Authority-Building SEO Blogs

Bernie Borges @bernieborges
CMO, Vengreso
Presenting: Why You Need Content for Effective Sales Enablement

Viveka Von Rosen @LinkedInExpert
Chief Visibility Officer, Vengreso
Presenting: A Whole New World – Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success

Erika Heald @SFerika
Consultant, Erika Heald Consulting
Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community
Presenting: How to Define and Document Your Brand Voice

Dennis Shiao @dshiao
Marketing Consultant, Dennis Shiao Consulting
Presenting: Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Drew McLellan @DrewMcLellan
Ad Agency Owner & Consultant, Agency Management Institute
Presenting: Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute
Presenting: Welcome to Content Marketing World 2019
Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients
Presenting: Technology Forum

A. Lee Judge @ALeeJudge
Global Digital Marketing Manager, Hexagon Geosystems
Presenting: Content Marketing for the Robots (Search Engine Marketing)

Andrea Fryrear @AndreaFryrear
President and Lead Trainer, AgileSherpas
Presenting: Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Andrew Pickering & Pete Gartland @AndrewAndPete
Co-Founders, Andrew and Pete
Presenting: The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

Katie Martell @KatieMartell
Executive Director, Boston Content
Presenting: Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Tom Martin @TomMartin
President, Converse Digital
Presenting: Turning Conversations Into Customers

Jay Acunzo @jayacunzo
Founder, Marketing Showrunners
Presenting: Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

Juntae DeLane @JuntaeDeLane
Founder, Ditgital Branding Institute
Presenting: Why Your Brand Works In The “Real World” But Fails When Online

Cathy McPhillips @cmcphillips
Vice President of Marketing, Content Marketing Institute
Presenting: Getting the Most From CMWorld 2019

George Stenitzer @GeorgeStenitzer
Founder & Chief Content Officer, Crystal Clear Communications
Presenting: How to Use AI to Unlock Secrets Inside Questions

Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty

Scott Monty @ScottMonty
CEO & Principal, Scott Monty Strategies
Presenting: Curate Your Way to More Subscribers

Kristina Halvorson @halvorson
CEO, Brain Traffic
Presenting: How to Conquer Content Chaos

Donna Moritz @SociallySorted
Visual Content Strategist & Founder, Socially Sorted
Presenting: Travel/Tourism/Hospitality Forum – The World’s Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences

Kathy Klotz-Guest @kathyklotzguest
Founder, Keeping It Human
Presenting: 185 Comics Walk into a Storytelling Bar…

Tom Augenthaler @taugenthaler
Consultant, 551 Media LLC
Presenting: What the … Influencer Marketing!

Amy Higgins @amywhiggins
Content Strategist, Salesforce
Presenting: Charting the Course to a Career in Content Marketing

Joe Lazauskas @JoeLazauskas
Head of Marketing, Contently
Presenting: The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Aaron Orendorff @AaronOrendorff
Founder, iconiContent
Presenting: How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Arnie Kuenn @ArnieK
Founder & CEO, Vertical Measures
Presenting: Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency

Leslie Carruthers @LeslieCarruther
President, The Search Guru
Presenting: Retail & eCommerce Forum

Berrak Sarikaya @BerrakBiz
Integrated Marketing Specialist, Yesler
Presenting: So You Think You Want to Start an Online Community? What to Know Before You Open the Doors

Joe Pulizzi @JoePulizzi
Founder, Content Marketing Institute
Presenting: Getting the Most From CMWorld 2019
Presenting: Keynote – MKTG 2030

Ardath Albee @ardath421
CEO, Marketing Interactions, Inc.
Presenting: Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

Andrew Davis @DrewDavisHere
Author, Brandscaping & Town, INC.
Presenting: Loyalty Loop: How Small Content Adds Up to Big Business
Presenting: Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

Ashley Zeckman @azeckman
Senior Director of Agency Marketing, TopRank Marketing
Presenting: Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Amber Naslund @AmberCadabra
Senior Content Marketing Evangelist, LinkedIn
Presenting: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

Ian Cleary @IanCleary
Founder, RazorSocial
Presenting: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content
Presenting: Content Optimization & Distribution Strategies

Amy Balliett @AmyBalliett
Founder and CEO, Killer Visual Strategies
Presenting: How to Achieve a 70% Conversion Rate Using Interactive Content

John Hall @johnhall
Co-Founder and President, Calendar.com
Presenting: Maximize Your Time To Focus On What’s Most Important For Your Company’s ROI

Buddy Scalera @BuddyScalera
Associate Director, Social Media Safeguarding and Solutions, Novartis Pharmaceuticals Company
Presenting: We Can Do Better: How to Be a More Effective Marketing Professional

Marcus Sheridan @TheSalesLion
Keynote Speaker, Author and Partner, IMPACT
Presenting: The Perfect Content Marketing Organization: 7 Essential Qualities of the World’s Most Successful Content Marketing Companies

Amanda Todorovich @amandatodo
Content Marketing Director, Cleveland Clinic
Presenting: How to Transform Your Corporate Blog into an Owned MEDIA Platform
Presenting: #CMWorld Cleveland Clinic Health Summit

Spread the Content Marketing Wisdom & Love

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of content marketers that influence you most in the comments section below.

To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

If you’d like to learn more about creating a successful B2B influencer marketing campaign and boosting your content marketing fitness, you’re in luck! Both our CEO Lee Odden and senior director of digital strategy Ashley Zeckman will be presenting at Content Marketing World on the topics. Here are the details:

Tuesday, September 3th – 1:00pm – 4:00pm
Workshop with Lee Odden & Amisha Gandhi, vice president of influencer marketing and communications at SAP Ariba
How to Develop a B2B Influencer Marketing Program That Actually Works

Wednesday, September 4th – 2:00pm – 2:45pm
Solo Presentation with Lee Odden
Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body

Friday, September 6th – 8:00am – 8:45am
Solo Presentation with Ashley Zeckman
Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Along with our TopRank Marketing teammates Kelly Hogan, Susan Misukanis, and Joshua Nite, we hope to see you at the Content Marketing World conference. Check out what we’re looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for live-blogging coverage of select presentations.

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