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Transcript of How Installing a Marketing System Serves Consultants and Their Clients

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network. That’s right, I have a network of about 125 consultants that collaborate and work together, and use the Duct Tape Marketing System. So in this episode of the ...
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How Installing a Marketing System Serves Consultants and Their Clients

Marketing Podcast with Ben Robertson
Podcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior to turning his attention to web design. Once he pivoted, he realized that he could bring his strategic expertise to the table and broaden his scope ...
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4 Ways to Get Creative with Marketing Automation

A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. But the potential applications for marketing automation technology extend well beyond the bounds of just communicating with prospects. Here, we’ll take a look at ways you ...
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5 Marvelous B2B Content Marketing Lessons From Mrs. Maisel

WARNING: This post contains spoilers for Season 1 of “The Marvelous Mrs. Maisel.” If you haven’t seen Season 1, please do so immediately. Oh, and read at your own risk. The year is 1958. You’ve been an amazing wife. You’ve dedicated your entire life’s purpose to your husband—only to find out he’s leaving you for his secretary. That is the situation that Miriam “Midge” Maisel finds herself in as the first season of Amazon Prime’s ...
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Top Marketing Resources for CMOs in 2019

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25% of CEOs at large publicly traded companies have a marketing background. A CMO title has become the ultimate goal for many marketers and those that ...
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Weekend Favs January 19

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Best B2B Content: Analysis and Insights from Over 50,000 Articles
B2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo YouTube is testing new, blue recommendation bubbles that appear under videos
YouTube has begun testing a new type of video recommendation and filtering ...
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How A Best Answer Content Strategy Drives B2B Marketing Results

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach them. Smart voices like Ann Handley in the B2B marketing industry have called for a focus on quality and even ...
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Transcript of Getting the Most Out of Your Content

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of the Duct Tape Marketing podcast, I speak with Pamela Wilson, author of Master Content Strategy, and that’s what we’re going to ...
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