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Why You Shouldn’t Take a Course to Learn Growth Marketing — and What You Should Do Instead

Opinions expressed by Entrepreneur contributors are their own. Without customers, there's no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It's no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like Uber alike. Take a look at available jobs with the search phrase "growth marketing," and you'll see more than 50,000 openings on LinkedIn as of October 2022.But ...
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How Siloed Data May Limit Your Business Growth (and How to Prevent It)

Opinions expressed by Entrepreneur contributors are their own. Let's say that your technology stack consists of SalesForce to store customer data, Marketo to nurture leads, Hootsuite to manage your social media marketing and Google Analytics to track website visitors. Siloed data is defined as all your platforms having different ways of storing and organizing data.You will waste a lot of time bouncing back and forth between reports, and will likely miss critical pieces of the ...
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In-House Production vs Outsourcing: How to Achieve the Best Content Marketing Results No Matter Who’s In Control

Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or build an in-house team.Here's a breakdown of the features and benefits of scaled content, providing guidelines to help you achieve ...
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A Young Entrepreneur Offers the New-Age Marketing Tactics Of the Elite Class

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. When bold-faced names are in search of cutting-edge tactics to gain that competitive advantage, there are few agencies willing to reinvent the wheel with bespoke marketing solutions. Enter Grey Smoke Media. Founded by Toronto-based writer and serial entrepreneur turned hit podcaster, Jordan Power (born Jordan Whelan), the agency has been in business for nearly a decade ...
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Eight (Non-Traditional) Strategic Accounting Secrets To Profitable Restaurants In 2023

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability. Because of the huge impact of cost of goods (COGs) on the bottom line due to the nature of business (i.e. buying raw material, cooking the food, and selling for profit), it's important that ...
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The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty

Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain.Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession.Though many economists think we already are, the National Bureau of Economic Research, the body responsible for officially declaring when a recession happens in the United States, has not yet announced whether or not ...
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La economía de las reseñas pisa cada vez más fuerte en el universo del consumidor

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Hoy más que nunca, los consumidores se dejan influir por sus iguales a través del contenido generado por el usuario (CGU), las reseñas y los nanoinfluenciadores. Un estudio reciente señala que el 70% tiene en cuenta las reseñas o valoraciones del CGU antes de realizar una compra. También que las reseñas on-site pueden incrementar las conversiones en un 74%, además de que un 64% de ...
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Why Building Customer Trust Is Even More Important During Economic Hardship

Opinions expressed by Entrepreneur contributors are their own. Consumers and businesses are experiencing a major trust disconnect. When asked for PwC's 2022 Consumer Intelligence Series Survey on Trust, a healthy 87% of company leaders said consumers trusted them, yet only 30% of consumers reported a high degree of trust in corporations.That is not a small gap. It is a gulf that may only get wider as inflation and a possible recession looms. Brand-buyer trust is ...
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How Small Businesses Can Make the Most of Email Marketing

Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent Act! Survey found that 69% of SMB owners handle all of their company's marketing responsibilities. Email marketing technology has quickly ...
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