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Gain Freedom With The Hands Off CEO Blueprint
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures ...
B2B Podcasting: The What, Why and How of Better B2B Podcasts
Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. And the ease of putting out a podcast can hide how difficult it can be to make a good podcast, one that people will be compelled to listen to ...
How to Balance AI Magic with Human Expertise
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to ...
Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns
At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap into audiences off-platform, and onto the big screen at home. With notable CTV publishers on board – including Roku, Samsung, and NBCUniversal – clients can now utilize LinkedIn’s campaign manager to purchase streaming ads. But that’s not all. The news came in tandem with a new partnership with NBCUniversal to introduce LinkedIn Premiere, ...
How to Hire a Fractional CMO: The Smart Way to Scale
Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. Many businesses reach a point where the usual approaches no longer produce the desired results and everything they try just falls flat or I believe the technical term is “meh”. This is where hiring a fractional CMO can make a significant difference. As the founder of Duct Tape Marketing, I’ve spent 30 years helping small and ...
7 Link-Building Tactics You Need to Know to Skyrocket Your Website’s Rankings
Opinions expressed by Entrepreneur contributors are their own. Climbing the Search Engine Results Page ranking requires sophisticated SEO practices, including link building — the process of acquiring inbound links or attracting other websites to link to your content. If done right, it is a powerful growth strategy that can propel web pages' visibility and authority.When sites link to your content, they direct traffic your way, which is, of course, essential for discoverability and exposure, especially ...
What the C-Suite Needs to Know About the True Power of Earned Media
Opinions expressed by Entrepreneur contributors are their own. Being part of the C-suite in any company is a monumental responsibility that demands a diverse skill set and a deep understanding of various facets of business. To reach such a position typically involves years of hard work, experience and a fair share of challenges.CEOs, especially, are often tasked with overseeing multiple aspects of the business, from sales growth to financial stability and brand management. While C-suite ...
The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book “The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible.” Our conversation covers the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions can shape ...
Lo que el basquetbolista Damian Lillard me enseñó sobre el branding personal
Para Navidad, le regalamos a mi hijo dos entradas para el partido de los Portland Trailblazers contra los Milwaukee Bucks. Vivimos a unas horas de la ciudad de Portland, por lo que técnicamente, los Blazers son nuestro equipo local. Los amamos, siempre lo hemos hecho. Crecí viendo a Clyde "the Glide" Drexler enfrentarse a Jordan, Pippen y Grant en las finales de 1992 (perdieron contra los Bulls, por cierto). ¡No estoy seguro de quién estaba ...